---
title: "Pergola — £373K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/pergola"
last_updated: "2026-08-01T01:30:17.428Z"
locale: en
meta:
description: "Niche score 58/100 · £373K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · £373K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pergola — £373K/yr Amazon UK Niche (2026) - Flapen"
---
# **pergola**
**Worth a look**
Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 54Growth 81Conversion 2Competition 56Returns 95Price range 7Avg price 47Brand share 29Review moat 92Quality gap 94
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****164.46**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Great****+74.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****£373K**
£373K/yr · 1.1M searches
**Avg price**
**Okay****£196.05**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Price range**
**Bad****£24.50–£1155.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, pergola is a £373K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 58/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pergola market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£294K–£392K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#140**
- **Page quality**
- **0%**
- **Prime**
- **54%**
- **Sponsored**
- **88%**
- **Out of stock**
- **27.0%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 92%
**Open market**
**10%**
- Outsunny67% - bigzzia9% - VOUNOT4% - VonHaus4% - JUMMICO4% - MELLCOM3% - Open — no brand owns it (6 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +74.5% search growth over the last 90 days.
60K40KSpike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 8.0×
[**Open Trend **](https://flapen.com/research/uk/home-garden/pergola/trend)
## **Top pergola search terms**
- **pergola**430K/yr+81.1%0.1% conv. - **pergola with roof**144K/yr+199.8%0.1% conv. - **metal gazebo**44K/yr+98.2%0.1% conv. - **wooden pergola**43K/yr+58.7%0.0% conv. - **pagoda**38K/yr+142.6%0.1% conv. - **pergolas and gazebos clearance**94K/yr-48.0%0.1% conv. - **garden pergola**41K/yr+50.1%0.1% conv. - **pergola with roof and sides**20K/yr+162.3%0.0% conv. - **lean to pergola**34K/yr+33.6%0.1% conv. - **wooden gazebo**34K/yr+23.3%0.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/pergola/search-terms)
## **Top pergola products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£37K20%£75K30%£112K40%£149K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Outsunny 4 x 3(m) Metal Outdoor Pergola with Retractable Roof Outdoor Gazebo with Drainage Holes for Garden Patio Lawn Grey**Outsunny**£139.94**4.0★463 rev](https://www.amazon.co.uk/dp/B09VX9CYKF) [2**Outsunny 3 x 2m Metal Outdoor Pergola with Retractable Roof Outdoor Gazebo Canopy Shelter with Drainage Holes for Garden Patio Lawn Grey**Outsunny**£117.06**4.0★463 rev](https://www.amazon.co.uk/dp/B08W32SVJ5) [3**Outsunny 3 x 2m Metal Outdoor Pergola with Retractable Roof Outdoor Gazebo Canopy Shelter with Drainage Holes for Garden Patio Lawn Khaki**Outsunny**£120.56**4.0★463 rev](https://www.amazon.co.uk/dp/B0CQMS6KK9) [4**2.44 * 2.44 M Lean To Gazebo Metal Pergola with Retractable Roof bigzzia Large Gazebo With Sun Shade Canopy Waterproof And SPF 15 With PU Coated Features For Patio Garden Party BBQ Grey**bigzzia**£117.49**4.4★51 rev](https://www.amazon.co.uk/dp/B0F837C7NM) [5**Outsunny 3 x 4m Lean To Pergola with Retractable Roof Wall Mounted Garden Gazebo Outdoor Sun Shade Shelter for Patio Deck**Outsunny**£110.44**3.7★104 rev](https://www.amazon.co.uk/dp/B0CPDXH1Y7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**3x4m Metal Pergola with Retractable Roof for Patios Grape Trellis Gazebo**MELLCOM**£136.53**1 rev1mo ago](https://www.amazon.co.uk/dp/B0H5BZCF9S) [**Outsunny 2 x 2 m Wooden Pergola Kit Decorative Garden Gazebo Shelter with Stable Structure for Climbing Vines Flowers Grey**Outsunny**£211.90**11 rev4mo ago](https://www.amazon.co.uk/dp/B0GTNGL8P5) [**SUNJOY Cedar Wood Pergola with Steel Frame 191x313cm Garden Shelter Wind & Weather-Resistant Outdoor Gazebo Double Hooks for Hanging Egg Chairs & Swings**Sunjoy**£898.32**1 rev4mo ago](https://www.amazon.co.uk/dp/B0GQLY8RKK) [**VonHaus Garden Pergola with Roof 3x3m Metal Pergola with Retractable Roof & Powder Coated Steel Frame Weatherproof Gazebo with Sides Removable Canopy Sliding Double Roof for Outdoor Deck Patio**VonHaus**£142.42**14 rev5mo ago](https://www.amazon.co.uk/dp/B0GMHSH55S) [**Gazebo Metal Pergola with Retractable Roof bigzzia Large Gazebo With Sun Shade Canopy Waterproof And SPF 15 With PU Coated Features For Patio Garden Party BBQ (8x8Ft Grey)**bigzzia**£131.41**15 rev5mo ago](https://www.amazon.co.uk/dp/B0GKFJG4R3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JUMMICO Decorative Gazebo Pergola 3x3m with Sides & 4 Flower Pots Steel Frame Foliage Pattern Double Vent Roof Waterproof & UV50+ Detachable Curtains for Garden Patio Grey**JUMMICO**£174.71**3.7★**▲ 64%**](https://www.amazon.co.uk/dp/B0GGGV9SWD) [**JUMMICO Expandable Gazebo 3x3m to 3x6m Heavy Duty Steel Frame with Double Roof & Side Pergola Waterproof & UV50+ Canopy with Mosquito Screens for Garden Party Patio Grey**JUMMICO**£110.13**4.1★**▲ 63%**](https://www.amazon.co.uk/dp/B0GGHRBXKF) [**3x4m Metal Pergola with Retractable Roof for Patios Grape Trellis Gazebo**MELLCOM**£136.53**2.0★**▲ 63%**](https://www.amazon.co.uk/dp/B0H5BZCF9S) [**Gazebo Metal Pergola with Retractable Roof bigzzia Large Gazebo With Sun Shade Canopy Waterproof And SPF 15 With PU Coated Features For Patio Garden Party BBQ (8x8Ft Grey)**bigzzia**£131.41**3.9★**▲ 61%**](https://www.amazon.co.uk/dp/B0GKFJG4R3) [**Outsunny 3 x 3(m) Pergola with Retractable Roof Canopy Aluminium Frame Garden Gazebo Outdoor Sun Shade Shelter for Grill Patio Brown**Outsunny**£129.89**4.0★**▲ 52%**](https://www.amazon.co.uk/dp/B07C73FBPF)
**~~View all trending →~~**
## **What buyers say about pergola**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**20%
*“Good Value”*
**Assembly/Installation**15%
*“easy to install”*
**Quality-Overall**13%
*“The cover feels like good quality”*
**Strength**13%
*“Easy to build sturdy”*
**Material Quality**4%
*“The material was durable in all weathers”*
**Size-Overall**3%
*“Easy fit”*
**Weather Proof**3%
*“Does great in the wind really strong”*
**Advertised Vs Actual Product**3%
*“Does the job”*
**Ease Of Use**3%
*“Easy”*
**Durability**2%
*“durable as the first one”*
### **What buyers complain about **
**Assembly/Installation**20%
*“Took a little effort to assemble”*
**Instructions/User Manual/Troubleshooting**9%
*“The instructions were terrible”*
**Quality-Overall**8%
*“the quality control seems inconsistent”*
**Rusts/Corrodes**4%
*“Rusty Mess”*
**Water Resistance**4%
*“rained ever since”*
**Strength**4%
*“very flimsy”*
**Value For Money**4%
*“wasn't even cheap waste of money”*
**Advertised Vs Actual Product**3%
*“The description is misleading”*
**Design-Overall**3%
*“not a great design at all”*
**Size-Overall**3%
*“Not fit for purpose”*
### **Top return reasons **
**Size-Overall**53%
**Defective Material/Parts**15%
**Quality-Overall**6%
**Assembly/Installation**3%
**Strength**3%
**Advertised Vs Actual Product**2%
**Material Quality**2%
**Value For Money**2%
**Add-Ons/Attachments**2%
**Compactness**1%
## **Common questions**
- **Is pergola profitable to sell on Amazon United Kingdom?**
- The niche generates £373K/yr across 26 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is +74.5%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the pergola niche?**
- 12 brands and 15 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in pergola?**
- Top complaints mined from reviews: Assembly/Installation, Instructions/User Manual/Troubleshooting, Quality-Overall. The return rate is 1.0%.
- **When does demand for pergola peak?**
- Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 8.0× the quietest.
- **What does it cost to enter the pergola niche?**
- Listings span £24.50–£1155.61; the average listing price is £196.05 (sweet spot $15–$100). The average incumbent carries 164 reviews — the moat a new listing must climb.
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