---
title: "Pen Refills — £292K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/pen-refills"
last_updated: "2026-07-31T23:59:10.069Z"
locale: en
meta:
description: "Niche score 46/100 · £292K/yr market · 386K searches/yr · £5.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £292K/yr market · 386K searches/yr · £5.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pen Refills — £292K/yr Amazon UK Niche (2026) - Flapen"
---
# **pen refills**
**Skip it**
Prices mostly outside the sweet spot ($3.42–$11.13) — this niche doesn't clear our bar today.
Market size 51Growth 13Conversion 96Competition 64Returns 98Price range 0Avg price 15Brand share 19Review moat 24Quality gap 40
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****£292K**
£292K/yr · 386K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,427.86**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£5.28**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-24.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£3.42–£11.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, pen refills is a £292K/yr Amazon United Kingdom market (386K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 46/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pen refills market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£211K–£264K**
- units × avg price
- **Conversion rate**
- **14.3%**
- **Avg BSR**
- **#60**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **76%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**69**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 91%
**Open market**
**4%**
- PARKER48% - MengRan16% - Charmngifts14% - teng hong hui7% - CiciIng7% - RUNFENG4% - Open — no brand owns it (3 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.4% search growth over the last 90 days.
9K7KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/home-garden/pen-refills/trend)
## **Top pen refills search terms**
- **parker pen refills**147K/yr-19.5%15.2% conv. - **pen refills**57K/yr-21.2%3.9% conv. - **pen refills black ballpoint**26K/yr-20.2%7.8% conv. - **parker pen refills black**24K/yr-29.6%18.9% conv. - **ballpoint pen refills**20K/yr-36.0%5.1% conv. - **biro refills**17K/yr-29.6%5.0% conv. - **parker ballpoint pen refills**15K/yr-39.5%13.7% conv. - **pen refill**10K/yr-17.9%5.8% conv. - **parker pen refill**9K/yr-16.9%12.0% conv. - **parker jotter refill**11K/yr-34.0%11.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/pen-refills/search-terms)
## **Top pen refills products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£15K10%£29K15%£44K20%£58K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Parker Ballpoint Pen Refills | Medium Point | Black QUINKflow Ink | 2 Count**PARKER**£3.48**4.7★14,643 rev](https://www.amazon.co.uk/dp/B01GPM3VJS) [2**Parker Ballpoint Pen Refills | Medium Point | Black QUINKflow Ink | 3 Count**PARKER**£5.77**4.6★20,020 rev](https://www.amazon.co.uk/dp/B086V39H6H) [3**5 x Parker Pen Refills Black 9.9cm Long Black Jotter Refill Compatible with Parker Ballpoint Pens Medium Size 0.7 Nib (5)**Charmngifts**£3.99**4.5★2,083 rev](https://www.amazon.co.uk/dp/B08S9QLL7L) [4**Parker Ballpoint Pen Refills | Medium Point | Black QUINKflow Ink | 6 Count Value Pack**PARKER**£8.42**4.6★20,020 rev](https://www.amazon.co.uk/dp/B0765ZS232) [5**MengRan 4.5 Ballpoint Ink Pen Refills for Twist Pens Black 10Pcs**MengRan**£4.60**4.5★1,181 rev](https://www.amazon.co.uk/dp/B0D3PY7QSD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**50 Pcs Black Retractable Pen Refills 0.7mm Ballpoint Pen Refills Medium Nib Smooth Writing Click Biro Ink Replacement Compatible with Most Ballpoint Pens Ideal for Office School and Daily Use**Dbaemu**£6.03**3 rev6mo ago](https://www.amazon.co.uk/dp/B0GK8DGW7G) [**MengRan 3.85 Ballpoint Ink Pen Refills for Click Pens Black 10Pcs**MengRan**£4.48**2,564 rev1y ago](https://www.amazon.co.uk/dp/B0DNB2DNPR) [**Black Reception Pen Ink Refills Medium Nib Biro Refills for Retractable Pen 0.7mm Pen Refills Ballpoint for Reception Office Home School (10)**Charmngifts**£4.61**376 rev2y ago](https://www.amazon.co.uk/dp/B0D5DMSXJ8) [**MengRan 4.5 Ballpoint Ink Pen Refills for Twist Pens Black 10Pcs**MengRan**£4.60**1,181 rev2y ago](https://www.amazon.co.uk/dp/B0D3PY7QSD) [**MengRan 3.9 Ballpoint Ink Pen Refills Black Ink Medium 10Pcs**MengRan**£4.55**2,533 rev2y ago](https://www.amazon.co.uk/dp/B093W2FXCX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**50 Pcs Black Retractable Pen Refills 0.7mm Ballpoint Pen Refills Medium Nib Smooth Writing Click Biro Ink Replacement Compatible with Most Ballpoint Pens Ideal for Office School and Daily Use**Dbaemu**£6.03**4.6★**▲ 264%**](https://www.amazon.co.uk/dp/B0GK8DGW7G) [**MengRan 3.85 Ballpoint Ink Pen Refills for Click Pens Black 10Pcs**MengRan**£4.48**4.6★**▲ 176%**](https://www.amazon.co.uk/dp/B0DNB2DNPR) [**Parker Ballpoint Pen Refills | Medium Point | Blue QUINKflow Ink | 3 Count**PARKER**£6.61**4.6★**▲ 108%**](https://www.amazon.co.uk/dp/B086V4DZZ4) [**10 Pieces Pen Refills Ballpoint Pen Refills Replaceable Refill Compatible with Smooth Writing for School and Office Supplies Diameter 1 mm Medium Size 9.8cm Long(Blue)**RUNFENG**£3.42**4.5★**▲ 37%**](https://www.amazon.co.uk/dp/B0CFQBZFBH) [**MengRan 4.5 Ballpoint Ink Pen Refills for Twist Pens Black 10Pcs**MengRan**£4.60**4.5★**▲ 33%**](https://www.amazon.co.uk/dp/B0D3PY7QSD)
**~~View all trending →~~**
## **What buyers say about pen refills**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**21%
*“Excellent price”*
**Quality-Overall**18%
*“Good quality and maybe best bought when on sale, as was the case for me”*
**Size-Overall**12%
*“Fits perfectly”*
**Ink Refill**12%
*“Excellent refills”*
**Advertised Vs Actual Product**12%
*“As advertised”*
**Writing Experience**8%
*“Perfect fit, smooth writing”*
**Pen/Pencil Quality**2%
*“They work well good pens had them before”*
**Cartridge/Ink Quality**2%
*“Good quality ink”*
**Efficiency**1%
*“Works well”*
**Ease Of Use**1%
*“Ease of use”*
### **What buyers complain about **
**Quality-Overall**15%
*“The quality is inconsistent to the point where theyre not reliable”*
**Durability**15%
*“Short Lived”*
**Ink Refill**8%
*“Very poor quality refills”*
**Dry/Empty Ink**6%
*“The refills are rather dry”*
**Size-Overall**6%
*“Short”*
**Ink Leakage**5%
*“Problems with ink flow”*
**Writing Experience**5%
*“others barely write”*
**Value For Money**4%
*“Also a touch expensive”*
**Functionality-Overall**3%
*“not working”*
**Spray/Flow**3%
*“the flow was poor”*
### **Top return reasons **
**Size-Overall**52%
**Ink Refill**21%
**Compatibility-Overall**6%
**Functionality-Overall**3%
**Writing Experience**3%
**Color**2%
**Advertised Vs Actual Product**2%
**Defective Material/Parts**2%
**Ink Leakage**1%
**Cartridge Capacity**1%
## **Common questions**
- **Is pen refills profitable to sell on Amazon United Kingdom?**
- The niche generates £292K/yr across 29 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -24.4%. Flapen's verdict: Skip it (46/100).
- **How competitive is the pen refills niche?**
- 9 brands and 69 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in pen refills?**
- Top complaints mined from reviews: Quality-Overall, Durability, Ink Refill. The return rate is 0.4%.
- **When does demand for pen refills peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the pen refills niche?**
- Listings span £3.42–£11.13; the average listing price is £5.28 (sweet spot $15–$100). The average incumbent carries 5,428 reviews — the moat a new listing must climb.
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