---
title: "Peanut Butter for Birds — £55K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/peanut-butter-for-birds"
last_updated: "2026-08-01T01:06:53.728Z"
locale: en
meta:
description: "Niche score 57/100 · £55K/yr market · 47K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · £55K/yr market · 47K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Peanut Butter for Birds — £55K/yr Amazon UK Niche (2026) - Flapen"
---
# **peanut butter for birds**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 14Growth 83Conversion 87Competition 53Returns 100Price range 54Avg price 49Brand share 22Review moat 80Quality gap 45
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Great****+79.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Great****392.61**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£3.10–£29.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£11.82**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£55K**
£55K/yr · 47K searches
According to Flapen's Amazon United Kingdom niche tracking, peanut butter for birds is a £55K/yr Amazon United Kingdom market (47K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 57/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **peanut butter for birds market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **£59K–£71K**
- units × avg price
- **Conversion rate**
- **9.9%**
- **Avg BSR**
- **#292**
- **Page quality**
- **0%**
- **Prime**
- **68%**
- **Sponsored**
- **64%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**30**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 94%
**Open market**
**6%**
- Jacobi Jayne73% - Happy Bird8% - Grumpy Gardener4% - Esschert3% - Utterley Nutterly3% - Flutter Butter3% - Open — no brand owns it (4 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +79.0% search growth over the last 90 days.
3K2KSpike '24Black Friday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun · busiest ÷ quietest = 4.7×
[**Open Trend **](https://flapen.com/research/uk/home-garden/peanut-butter-for-birds/trend)
## **Top peanut butter for birds search terms**
- **flutter butter**20K/yr+70.7%9.5% conv. - **flutter butter feeder**11K/yr+119.5%9.3% conv. - **peanut butter for birds**12K/yr+76.4%7.8% conv. - **bird peanut butter**5K/yr+31.3%6.1% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/peanut-butter-for-birds/search-terms)
## **Top peanut butter for birds products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£2K6%£3K9%£5K12%£7K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Flutter Butter Starter Pack with 2 Flutter Butter Refills - Peanut Butter for Birds Wild Bird Food - Small Bird Feeder Helps Attract More Birds to Your Garden - Flutter Butter Feeder for EcoRefills**Jacobi Jayne**£9.08**4.2★279 rev](https://www.amazon.co.uk/dp/B0D47JYBYS) [2**Jacobi Jayne Flutter Butter EcoRefills - Peanut Butter for Birds - Original Flavour Wild Bird Food - Ultra-Convenient Eco-Friendly Bird Feed - Pack of 6 Refills Original**Jacobi Jayne**£9.23**4.5★1,057 rev](https://www.amazon.co.uk/dp/B093THS9SK) [3**Peanut Butter for Birds - Jacobi Jayne Flutter Butter EcoRefills - Buggy Flavour Wild Bird Food - Ultra-Convenient Eco-Friendly Bird Feed - Pack of 6 Refills Buggy**Jacobi Jayne**£8.32**4.7★579 rev](https://www.amazon.co.uk/dp/B09PVGZ5W9) [4**Hanging Flutter Butter Feeder For Garden and Wild Birds - Jacobi Jayne Flutter Butter Hanging Feeder For Jars or Refill Pods - A Whole New Way to Feed Garden Birds**Jacobi Jayne**£7.15**4.4★1,043 rev](https://www.amazon.co.uk/dp/B017BQIT1W) [5**Hanging Flutter Butter Feeder For Garden and Wild Birds - Jacobi Jayne - Filled with 140g Original Refill Pod - The Perfect Feeder to Initiate Your Flutter Butter Feeding**Jacobi Jayne**£8.15**4.4★365 rev](https://www.amazon.co.uk/dp/B0CNQ7J6VS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Grumpy Gardener NutPecker Peanut Butter Bird Food for Wild Birds - Mixed Variety Suet Bird Feeding Nourishment High-Energy Made in the UK Wild Bird Food | Variety Flavors 4 x 330g each**Grumpy Gardener**£15.21**489 rev4mo ago](https://www.amazon.co.uk/dp/B0GS6WMWY2) [**Happy Bird Peanut Butter Nuggets for Wild Birds Original 1.75 kg - Palm Oil Free No Added Salt**Happy Bird**£6.72**95 rev1y ago](https://www.amazon.co.uk/dp/B0F229VGSV) [**Happy Bird Bark Butter Peanut Spread for Wild Birds Original 500 g - Palm Oil Free No Added Salt**Happy Bird**£3.10**50 rev1y ago](https://www.amazon.co.uk/dp/B0F22FHLMZ) [**Grumpy Gardener Peanut Butter Bird Food Suet Nuggets High-Energy Wild Bird Feed for Outdoor Feeding Station Firmer Than Suet Pellets 1.75kg Made in UK**Grumpy Gardener**£13.33**54 rev1y ago](https://www.amazon.co.uk/dp/B0DXQ8ZG41) [**Grumpy Gardener Peanut Butter Bird Food 2.5Kg Gold Mix Suet Refill for Feeders Make Suet Balls Suet Blocks or Use as Fat Ball Alternative High-Energy Peanuts for Wild Birds with Wheat**Grumpy Gardener**£20.83**30 rev1y ago](https://www.amazon.co.uk/dp/B0DXQF4RSF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Grumpy Gardener NutPecker Peanut Butter Bird Food for Wild Birds - Mixed Variety Suet Bird Feeding Nourishment High-Energy Made in the UK Wild Bird Food | Variety Flavors 4 x 330g each**Grumpy Gardener**£15.21**4.7★**▲ 107%**](https://www.amazon.co.uk/dp/B0GS6WMWY2) [**Peanut Butter for Birds - Jacobi Jayne Flutter Butter EcoRefills - Buggy Flavour Wild Bird Food - Ultra-Convenient Eco-Friendly Bird Feed - Pack of 6 Refills Buggy**Jacobi Jayne**£8.32**4.7★**▲ 63%**](https://www.amazon.co.uk/dp/B09PVGZ5W9) [**Hanging Flutter Butter Feeder For Garden and Wild Birds - Jacobi Jayne Flutter Butter Hanging Feeder For Jars or Refill Pods - A Whole New Way to Feed Garden Birds**Jacobi Jayne**£7.15**4.4★**▲ 50%**](https://www.amazon.co.uk/dp/B017BQIT1W) [**Walter Harrisons Peanut Butter Feeder Garden Birds Feeder Compatible with Wild Birds Jar (Pack of 1)**Walter Harrisons**£3.76**3.5★**▲ 39%**](https://www.amazon.co.uk/dp/B0CFY5R25F) [**Hanging Flutter Butter Feeder For Garden and Wild Birds - Jacobi Jayne - Filled with 140g Original Refill Pod - The Perfect Feeder to Initiate Your Flutter Butter Feeding**Jacobi Jayne**£8.15**4.4★**▲ 35%**](https://www.amazon.co.uk/dp/B0CNQ7J6VS)
**~~View all trending →~~**
## **What buyers say about peanut butter for birds**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**40%
*“Birds love it”*
**Value For Money**18%
*“Good value for money”*
**Quality-Overall**13%
*“Excellent quality”*
**Ease Of Use**5%
*“Easy to use”*
**Taste-Overall**4%
*“it's clearly considered a tasty treat”*
**Durability**4%
*“at least they don't break”*
**Strength**2%
*“Good and sturdy”*
**Size-Overall**2%
*“Fits the flutter butter refills”*
**Assembly/Installation**1%
*“The Flutter butter was easy to assemble”*
**Gifting Purpose**1%
*“thank you so much for the free gifts”*
### **What buyers complain about **
**Value For Money**28%
*“Have ordered this item before it's cheaper than some”*
**Size-Overall**22%
*“Two refills one of which was smaller”*
**Durability**4%
*“Its gone within a day”*
**Quality-Overall**4%
*“Product quality has deteriorated”*
**Functionality-Overall**3%
*“that did not work either”*
**Add-Ons/Attachments**3%
*“This came with nothing to attach to bird feeder or anything else”*
**Texture/Consistency-Overall**3%
*“I am very dissatisfied mush to soft to hard to form balls birds don't like it”*
**Advertised Vs Actual Product**3%
*“Pictures on the packaging were misleading as it looks like a chain is part of the contents of the starter pack - there is no chain”*
**Ease Of Use**3%
*“which is rather inconvenient”*
**Unsustainable Design**2%
*“Needs more design thought”*
### **Top return reasons **
**Size-Overall**50%
**Advertised Vs Actual Product**25%
**Product Condition**17%
**Defective Material/Parts**8%
## **Common questions**
- **Is peanut butter for birds profitable to sell on Amazon United Kingdom?**
- The niche generates £55K/yr across 28 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +79.0%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the peanut butter for birds niche?**
- 10 brands and 30 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in peanut butter for birds?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Durability. The return rate is 0.0%.
- **When does demand for peanut butter for birds peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 4.7× the quietest.
- **What does it cost to enter the peanut butter for birds niche?**
- Listings span £3.10–£29.05; the average listing price is £11.82 (sweet spot $15–$100). The average incumbent carries 393 reviews — the moat a new listing must climb.
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