---
title: "Peace Lily — £46K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/peace-lily"
last_updated: "2026-07-31T23:22:27.287Z"
locale: en
meta:
description: "Niche score 33/100 · £46K/yr market · 93K searches/yr · £11.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · £46K/yr market · 93K searches/yr · £11.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Peace Lily — £46K/yr Amazon UK Niche (2026) - Flapen"
---
# **peace lily**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 11Growth 3Conversion 53Competition 15Returns 100Price range 27Avg price 44Brand share 0Review moat 65Quality gap 65
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****885**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£11.28**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£7.48–£17.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£46K**
£46K/yr · 93K searches
**Growth**
**Bad****-43.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, peace lily is a £46K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Skip it — 33/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **peace lily market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **£45K–£56K**
- units × avg price
- **Conversion rate**
- **4.4%**
- **Avg BSR**
- **#159**
- **Page quality**
- **0%**
- **Prime**
- **0%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **198 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▲rising
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**0%**
- GardenersDream51% - Carbeth Plants37% - YouGarden12% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -43.2% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/home-garden/peace-lily/trend)
## **Top peace lily search terms**
- **peace lily**46K/yr-17.2%4.2% conv. - **peace lily plant indoor with pot**34K/yr-66.8%4.0% conv. - **peace lilly indoor plant**6K/yr-64.6%5.2% conv. - **peace lilly**4K/yr-45.6%3.5% conv. - **peace lily plant**3K/yr-32.9%3.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/peace-lily/search-terms)
## **Top peace lily products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£7K30%£14K45%£21K60%£28K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Spathiphyllum Peace Lily Indoor Plant - Air-Purifying Houseplant in Pot Ideal for Home Office Kitchen Bedroom and Living Spaces Offers Serene Beauty and Improved Air Quality (9cm Pot 20-30cm)**GardenersDream**£8.18**4.4★4,667 rev](https://www.amazon.co.uk/dp/B07VNRNYYC) [2**Carbeth Plants Spathiphyllum Peace Lily Indoor Houseplant in 9cm Pot**Carbeth Plants**£8.88**4.3★905 rev](https://www.amazon.co.uk/dp/B0BK9TD3C5) [3**YouGarden Cupido Peace Lily Plant Highly Renowned Air Purifying Indoor Plants for Homes and Office Easy to Grow Houseplant 1 x Potted Plant Supplied in 9cm Pot**YouGarden**£9.24**4.4★71 rev](https://www.amazon.co.uk/dp/B0BTZ3RCNH) [4**Carbeth Plants Spathiphyllum Peace Lily Alana in 13cm Pot**Carbeth Plants**£12.45**4.5★57 rev](https://www.amazon.co.uk/dp/B0CS6ZLNKL) [5**GardenersDream Spathiphyllum Peace Lily Plant in Pot - Real Indoor Air Purifying Plant - Healthy Indoor Potted Plants for Bedroom Living Room - Housewarming Gifts for Home (20-30 cm)**GardenersDream**£8.19**4.4★2,171 rev](https://www.amazon.co.uk/dp/B07VMNKMR6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Carbeth Plants Spathiphyllum Peace Lily in 7cm Pot**Carbeth Plants**£7.48**63 rev1y ago](https://www.amazon.co.uk/dp/B0DVZKC4NW) [**Carbeth Plants Spathiphyllum Peace Lily Alana in 13cm Pot**Carbeth Plants**£12.45**57 rev2y ago](https://www.amazon.co.uk/dp/B0CS6ZLNKL) [**YouGarden Cupido Peace Lily Plant Highly Renowned Air Purifying Indoor Plants for Homes and Office Easy to Grow Houseplant 1 x Potted Plant Supplied in 9cm Pot**YouGarden**£9.24**71 rev3y ago](https://www.amazon.co.uk/dp/B0BTZ3RCNH) [**Spathiphyllum Peace Lily Large Indoor House Plant Purify The Air in Your Home (20-30cm (Incl. Pot))**GardenersDream**£8.62**411 rev3y ago](https://www.amazon.co.uk/dp/B0BT51FZ9V) [**Carbeth Plants Spathiphyllum Peace Lily Indoor Houseplant in 9cm Pot**Carbeth Plants**£8.88**905 rev3y ago](https://www.amazon.co.uk/dp/B0BK9TD3C5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**YouGarden Cupido Peace Lily Plant Highly Renowned Air Purifying Indoor Plants for Homes and Office Easy to Grow Houseplant 1 x Potted Plant Supplied in 9cm Pot**YouGarden**£9.24**4.4★**▲ 54%**](https://www.amazon.co.uk/dp/B0BTZ3RCNH) [**YouGarden Peace Lily Indoor Plant Spathiphyllum Sweet Silver Established Plant in 13cm Pot House Plants for Purifying Air Perfect for Homes and Offices**YouGarden**£14.31**4.5★**▲ 44%**](https://www.amazon.co.uk/dp/B07TFFRSC2) [**Spathiphyllum Peace Lily Indoor Plant - Air-Purifying Houseplant in Pot Ideal for Home Office Kitchen Bedroom and Living Spaces Offers Serene Beauty and Improved Air Quality (9cm Pot 20-30cm)**GardenersDream**£8.18**4.4★**▲ 33%**](https://www.amazon.co.uk/dp/B07VNRNYYC) [**Carbeth Plants Spathiphyllum Peace Lily in 13cm Decorative White Pot**Carbeth Plants**£17.69**4.0★**▲ 26%**](https://www.amazon.co.uk/dp/B098R4JKP4) [**Carbeth Plants Spathiphyllum Peace Lily Alana in 13cm Pot**Carbeth Plants**£12.45**4.5★**— 6%**](https://www.amazon.co.uk/dp/B0CS6ZLNKL)
**~~View all trending →~~**
## **What buyers say about peace lily**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Plant Growth**58%
*“Nice plants”*
**Quality-Overall**11%
*“Good quality”*
**Value For Money**7%
*“Worth the money”*
**Size-Overall**5%
*“good size”*
**Advertised Vs Actual Product**5%
*“Exactly as advertised”*
**Gifting Purpose**3%
*“My gift was received well”*
**Brightness/Shine/Glow**2%
*“Brighten up any room”*
**Water Resistance**1%
*“Water it well as soon as it arrives”*
**Moist/Dry**1%
*“The soil was still moist to the touch”*
**Certifications**0%
*“Approved”*
### **What buyers complain about **
**Size-Overall**50%
*“Plant was bigger than I expected”*
**Plant Growth**12%
*“Plants are very disappointing in size”*
**Advertised Vs Actual Product**9%
*“I feel its very misleading”*
**Value For Money**6%
*“When in fact its only around 7 inches which at this point I did think that it was a tad expensive”*
**Natural Resource Wastage**2%
*“waste of money”*
**Moist/Dry**2%
*“The plant turned up a bit dried out”*
**Instructions/User Manual/Troubleshooting**2%
*“No care instructions”*
**Quality-Overall**1%
*“Quality so bad”*
**Color**1%
*“Plants leaves turned yellow one by one”*
### **Top return reasons **
**Size-Overall**41%
**Durability**16%
**Advertised Vs Actual Product**14%
**Plant Growth**14%
**Defective Material/Parts**9%
**Value For Money**3%
**Moist/Dry**3%
## **Common questions**
- **Is peace lily profitable to sell on Amazon United Kingdom?**
- The niche generates £46K/yr across 10 tracked products. 90-day search growth is -43.2%. Flapen's verdict: Skip it (33/100).
- **How competitive is the peace lily niche?**
- 3 brands and 3 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in peace lily?**
- Top complaints mined from reviews: Size-Overall, Plant Growth, Advertised Vs Actual Product. The return rate is 0.0%.
- **When does demand for peace lily peak?**
- Demand peaks in Jan–Feb–Mar; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the peace lily niche?**
- Listings span £7.48–£17.72; the average listing price is £11.28 (sweet spot $15–$100). The average incumbent carries 885 reviews — the moat a new listing must climb.
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