---
title: "Pastel — £64K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/pastel"
last_updated: "2026-08-01T02:07:30.248Z"
locale: en
meta:
description: "Niche score 43/100 · £64K/yr market · 76K searches/yr · £16.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £64K/yr market · 76K searches/yr · £16.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pastel — £64K/yr Amazon UK Niche (2026) - Flapen"
---
# **pastel**
**Skip it**
A small market ($64K/yr) — this niche doesn't clear our bar today.
Market size 16Growth 17Conversion 60Competition 36Returns 98Price range 76Avg price 78Brand share 37Review moat 45Quality gap 30
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£16.06**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£4.01–£49.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,009.52**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-15.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£64K**
£64K/yr · 76K searches
According to Flapen's Amazon United Kingdom niche tracking, pastel is a £64K/yr Amazon United Kingdom market (76K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Sep. Verdict: Skip it — 43/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pastel market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£64K–£80K**
- units × avg price
- **Conversion rate**
- **5.2%**
- **Avg BSR**
- **#87**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **62%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **—flat
**Sellers**
**49**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 99%
**Open market**
**14%**
- Artecho27% - Faber-Castell18% - Royal & Langnickel14% - MONT MARTE14% - Mungyo9% - Inscribe4% - Open — no brand owns it (7 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.5% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/home-garden/pastel/trend)
## **Top pastel search terms**
- **soft pastels**34K/yr-14.3%4.2% conv. - **chalk pastels**19K/yr-20.7%6.7% conv. - **soft pastels for artists**14K/yr-13.6%3.7% conv. - **chalk pastels for art**6K/yr-1.5%7.5% conv. - **soft pastel**4K/yr-24.3%2.7% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/pastel/search-terms)
## **Top pastel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£3K10%£6K15%£10K20%£13K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Artecho Soft Pastel Set of 48 Including 4 Fluorescent colors Premium Square Chalk for Drawing Blending Layering Shading Art Supplies for Kids Beginners Students Experienced Artists**Artecho**£11.58**4.6★2,397 rev](https://www.amazon.co.uk/dp/B09PMJBCY9) [2**Royal & Langnickel Essentials 36 Soft Square Sketching Pastels Assorted Colours CPH-A36**Royal & Langnickel**£5.41**4.6★1,380 rev](https://www.amazon.co.uk/dp/B01J1VUFM6) [3**MONT MARTE Soft Pastels in Tin Box Signature 24pc 24 Assorted Colours Vibrant Pastel Sticks Great Blending Comes in Storage Case Ideal For Art Craft Colouring and Sketching**MONT MARTE**£9.90**4.5★1,261 rev](https://www.amazon.co.uk/dp/B09MS5G25H) [4**Faber-Castell Creative Studio Soft Pastels Mini Multicoloured Cardboard Wallet of 72 for Art Craft Drawing Sketching Home School University Colouring**Faber-Castell**£16.14**4.6★8,197 rev](https://www.amazon.co.uk/dp/B000I5MNNO) [5**Mungyo Non Toxic Square Chalk Soft Pastel Pack of 64 Assorted Colours (B441R078-7003A)**Mungyo**£10.20**4.5★5,492 rev](https://www.amazon.co.uk/dp/B01HFJJLNU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LIGHTWISH 36 Colour Skin Tones Soft Pastels Set - Handmade Non Toxic Art Pastels for Drawing Blending & Shading - Vibrant Pigments for Professional Artists Beginners & Adults**LIGHTWISH**£32.22**98 rev6mo ago](https://www.amazon.co.uk/dp/B0GK13S76M) [**LIGHTWISH 72 Colour Professional Soft Pastel Set - Extra Large Collection for Artists Beginners & Adults Non-Toxic & Vibrant Ideal for Drawing Sketching Blending and Shading**LIGHTWISH**£43.74**98 rev9mo ago](https://www.amazon.co.uk/dp/B0FQ5DBTVR) [**Mikkelhus Soft Pastel Chalks 24 Colours Set Intensely pigmented soft pastel chalks Artist chalks for hobbyists & artists**Mikkelhus**£6.68**26 rev10mo ago](https://www.amazon.co.uk/dp/B0FQVSVB28) [**MONT MARTE Soft Pastel Half Sticks 72pc Pastels Art Supplies Artist Quality Pastels Extra Soft and Smooth Texture Ideal for Professional Level Artwork**MONT MARTE**£49.66**5 rev10mo ago](https://www.amazon.co.uk/dp/B0FPQKZP6F) [**Faber-Castell Creative Studio Soft Pastels RHS Special Edition Multicoloured Set of 24 Half Sticks Art Craft Drawing Sketching Home School University Colouring**Faber-Castell**£9.16**10 rev1y ago](https://www.amazon.co.uk/dp/B0BRQ7QDX8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LIGHTWISH 36 Colour Skin Tones Soft Pastels Set - Handmade Non Toxic Art Pastels for Drawing Blending & Shading - Vibrant Pigments for Professional Artists Beginners & Adults**LIGHTWISH**£32.22**4.5★**▲ 372%**](https://www.amazon.co.uk/dp/B0GK13S76M) [**Mikkelhus Soft Pastel Chalks 24 Colours Set Intensely pigmented soft pastel chalks Artist chalks for hobbyists & artists**Mikkelhus**£6.68**4.3★**▲ 361%**](https://www.amazon.co.uk/dp/B0FQVSVB28) [**LIGHTWISH 72 Colour Professional Soft Pastel Set - Extra Large Collection for Artists Beginners & Adults Non-Toxic & Vibrant Ideal for Drawing Sketching Blending and Shading**LIGHTWISH**£43.74**4.5★**▲ 127%**](https://www.amazon.co.uk/dp/B0FQ5DBTVR) [**MONT MARTE Soft Pastel Half Sticks 72pc Pastels Art Supplies Artist Quality Pastels Extra Soft and Smooth Texture Ideal for Professional Level Artwork**MONT MARTE**£49.66**5.0★**▲ 46%**](https://www.amazon.co.uk/dp/B0FPQKZP6F) [**Faber-Castell Creative Studio Pastels Set Box X 24**Faber-Castell**£8.97**4.6★**▲ 39%**](https://www.amazon.co.uk/dp/B000OMMN4A)
**~~View all trending →~~**
## **What buyers say about pastel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**27%
*“Great set of colours”*
**Quality-Overall**20%
*“Perfect article exactly what we had whished for”*
**Value For Money**19%
*“Good value”*
**Soft Feel**9%
*“with a soft and smooth feel”*
**Ease Of Use**7%
*“easy to use”*
**Size-Overall**2%
*“Lovely size too and great colours”*
**Drawing Experience**2%
*“Will purchase several times over for all my future designs and drawings”*
**Advertised Vs Actual Product**2%
*“As expected”*
**Paper Compatibility**2%
*“blend on the correct paper such as pastelmat”*
**Pen/Pencil Quality**2%
*“the proper coloured pastel pencils as I needed a good white”*
### **What buyers complain about **
**Durability**14%
*“so many are broken it really lets it down”*
**Hard Feel**12%
*“a tad harder and dustier”*
**Product Condition**9%
*“These have been opened and used”*
**Quality-Overall**8%
*“adequate not as good as sennelier”*
**Display Colors**6%
*“not enough purples and no magenta and really disappointed that there is only one black and one white”*
**Ease Of Cleaning**5%
*“They look messy when you open them”*
**Size-Overall**2%
*“Small”*
### **Top return reasons **
**Quality-Overall**16%
**Color**12%
**Defective Material/Parts**11%
**Soft Feel**9%
**Size-Overall**7%
**Value For Money**7%
**Product Condition**5%
**Adhesion/Stickiness**4%
**Paper Quality**4%
**Certifications**4%
## **Common questions**
- **Is pastel profitable to sell on Amazon United Kingdom?**
- The niche generates £64K/yr across 21 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -15.5%. Flapen's verdict: Skip it (43/100).
- **How competitive is the pastel niche?**
- 13 brands and 49 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in pastel?**
- Top complaints mined from reviews: Durability, Hard Feel, Product Condition. The return rate is 0.5%.
- **When does demand for pastel peak?**
- Demand peaks in Sep; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the pastel niche?**
- Listings span £4.01–£49.66; the average listing price is £16.06 (sweet spot $15–$100). The average incumbent carries 2,010 reviews — the moat a new listing must climb.
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