---
title: "Pastel Pencils — £101K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/pastel-pencils"
last_updated: "2026-08-01T02:19:43.353Z"
locale: en
meta:
description: "Niche score 46/100 · £101K/yr market · 116K searches/yr · £23.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £101K/yr market · 116K searches/yr · £23.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pastel Pencils — £101K/yr Amazon UK Niche (2026) - Flapen"
---
# **pastel pencils**
**Skip it**
Soft demand (-17.2% this quarter) — this niche doesn't clear our bar today.
Market size 25Growth 16Conversion 46Competition 53Returns 98Price range 84Avg price 95Brand share 36Review moat 45Quality gap 27
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£23.94**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£2.58–£89.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,011.83**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£101K**
£101K/yr · 116K searches
**Growth**
**Bad****-17.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, pastel pencils is a £101K/yr Amazon United Kingdom market (116K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Feb. Verdict: Skip it — 46/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pastel pencils market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£72K–£96K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#135**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**89**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 92%
**Open market**
**12%**
- Faber-Castell38% - H & B15% - Koh-I-Noor14% - Derwent11% - KALOUR PDAS5% - KALOUR4% - Open — no brand owns it (7 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.2% search growth over the last 90 days.
4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/home-garden/pastel-pencils/trend)
## **Top pastel pencils search terms**
- **pastel pencils**67K/yr-14.6%2.0% conv. - **pastel pencils for artists**12K/yr-17.4%2.9% conv. - **soft pastel pencils**7K/yr-22.7%2.2% conv. - **oil pastel pencils**8K/yr-23.5%2.7% conv. - **faber castell pastel pencils**6K/yr-11.9%3.6% conv. - **derwent pastel pencils**7K/yr-31.9%2.2% conv. - **faber castell pitt pastel pencils**5K/yr-20.7%4.6% conv. - **pitt pastel pencils**3K/yr-7.6%4.6% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/pastel-pencils/search-terms)
## **Top pastel pencils products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£4K8%£8K12%£12K16%£16K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**H & B 72 Pro Soft Pastel Pencils in Metal Tin for Art Drawing & Sketching**H & B**£30.25**4.4★52 rev](https://www.amazon.co.uk/dp/B0FLX9D79N) [2**Faber-Castell Tin of 24 Pitt Pastel Artists Colouring Pencils Colour Ideal For Colouring Drawing Sketching By Professional And Hobby Artists Coloured Pencils Presented In A Tin**Faber-Castell**£26.41**4.8★1,838 rev](https://www.amazon.co.uk/dp/B0010YTN62) [3**KOH-I-NOOR Artists Soft Pastel Pencils (Set of 24)**Koh-I-Noor**£20.37**4.6★1,716 rev](https://www.amazon.co.uk/dp/B00GF23GLC) [4**Faber-Castell PITT Pastel Pencils Tin Of 12**Faber-Castell**£14.97**4.6★1,242 rev](https://www.amazon.co.uk/dp/B000WIHKJE) [5**Faber-Castell Tin of 60 Pitt Pastel Artists Colouring Pencils High Colour Ideal for Drawing Sketching Professional Hobby Artist Coloured Pencils Presented in Tin**Faber-Castell**£66.48**4.8★1,798 rev](https://www.amazon.co.uk/dp/B000LY5AF0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Myartscape 72 Colouring Pencils Set Professional Oil Based Artist Pencils Colouring Pencils for Adults Soft Core Drawing & Sketching Pencils with Roll Up Case**Myartscape**£12.28**107 rev8mo ago](https://www.amazon.co.uk/dp/B0D46BKXNR) [**KALOUR PDAS 72+2 Count Macaron Pastel Colored Pencils for Adult Coloring Books Artists Soft Core Ideal for Drawing Blending Shading Coloring Pencils Set Gift for Adults Beginners**KALOUR PDAS**£16.65**119 rev10mo ago](https://www.amazon.co.uk/dp/B0FRZXDW28) [**H & B 72 Pro Soft Pastel Pencils in Metal Tin for Art Drawing & Sketching**H & B**£30.25**52 rev11mo ago](https://www.amazon.co.uk/dp/B0FLX9D79N) [**H & B 48 Professional Soft Pastel Pencils in Metal Tin for Art Sketching**H & B**£21.18**52 rev11mo ago](https://www.amazon.co.uk/dp/B0FLX7JP58) [**KALOUR PDAS 24 Premium Coloured Charcoal Pencils Drawing Set Quality Pastel Chalk Pencils for Colouring Sketching Drawing Layering & Blending for Beginners Artists**KALOUR PDAS**£12.56**646 rev2y ago](https://www.amazon.co.uk/dp/B0CH121LQL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KALOUR PDAS 72+2 Count Macaron Pastel Colored Pencils for Adult Coloring Books Artists Soft Core Ideal for Drawing Blending Shading Coloring Pencils Set Gift for Adults Beginners**KALOUR PDAS**£16.65**4.7★**▲ 387%**](https://www.amazon.co.uk/dp/B0FRZXDW28) [**H & B 48 Professional Soft Pastel Pencils in Metal Tin for Art Sketching**H & B**£21.18**4.4★**▲ 319%**](https://www.amazon.co.uk/dp/B0FLX7JP58) [**Myartscape 72 Colouring Pencils Set Professional Oil Based Artist Pencils Colouring Pencils for Adults Soft Core Drawing & Sketching Pencils with Roll Up Case**Myartscape**£12.28**4.6★**▲ 237%**](https://www.amazon.co.uk/dp/B0D46BKXNR) [**H & B 72 Pro Soft Pastel Pencils in Metal Tin for Art Drawing & Sketching**H & B**£30.25**4.4★**▲ 92%**](https://www.amazon.co.uk/dp/B0FLX9D79N) [**Faber-Castell Pitt Monochrome Range Artists Medium Pastel Pencil - White**Faber-Castell**£2.58**4.5★**▲ 20%**](https://www.amazon.co.uk/dp/B008PCIMAK)
**~~View all trending →~~**
## **What buyers say about pastel pencils**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**31%
*“Gorgeous Colours”*
**Pen/Pencil Quality**16%
*“Great pencils”*
**Value For Money**15%
*“Amazing value”*
**Quality-Overall**15%
*“Lovely quality, choices of colour are excellent”*
**Ease Of Use**4%
*“Easy to use”*
**Soft Feel**4%
*“Very smooth to use and great quality”*
**Drawing Experience**2%
*“you get a good depth to the drawing as you add more layers”*
**Display Colors**2%
*“the colours look stunning all laid out”*
**Advertised Vs Actual Product**1%
*“As described”*
**Sharpness**1%
*“I have found them reasonably easy to sharpen”*
### **What buyers complain about **
**Sharpness**21%
*“It doesn't even get close to being sharp”*
**Color**16%
*“Disappointed to find some colours missing”*
**Quality-Overall**6%
*“when you're paying close to £100 you would expect better quality control”*
**Durability**6%
*“Breaks after shaving”*
**Functionality-Overall**3%
*“Doesn't work”*
**Paper Quality**2%
*“on black paper”*
**Display Colors**2%
*“The colours are great, nice and saturated, however they do not match the stated colour”*
**Value For Money**2%
*“Although, for £36, they are exactly cheap”*
**Nib/Tip Quality**1%
*“Honestly not happy with these pencils the tips after sharping they are broken within the pencils you have to sharpen”*
**Hard Feel**1%
*“Not as soft as Dewent pastel pencils”*
### **Top return reasons **
**Quality-Overall**16%
**Color**16%
**Value For Money**8%
**Functionality-Overall**7%
**Sharpness**7%
**Advertised Vs Actual Product**6%
**Soft Feel**4%
**Portability**4%
**Certifications**3%
**Display Colors**3%
## **Common questions**
- **Is pastel pencils profitable to sell on Amazon United Kingdom?**
- The niche generates £101K/yr across 29 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -17.2%. Flapen's verdict: Skip it (46/100).
- **How competitive is the pastel pencils niche?**
- 13 brands and 89 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in pastel pencils?**
- Top complaints mined from reviews: Sharpness, Color, Quality-Overall. The return rate is 0.5%.
- **When does demand for pastel pencils peak?**
- Demand peaks in Feb; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the pastel pencils niche?**
- Listings span £2.58–£89.22; the average listing price is £23.94 (sweet spot $15–$100). The average incumbent carries 2,012 reviews — the moat a new listing must climb.
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