---
title: "Trend — pass the parcel christmas game - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/pass-the-parcel-christmas-game/trend"
last_updated: "2026-08-01T01:50:23.636Z"
locale: en
meta:
  description: "Niche score 41/100 · £65K/yr market · 104K searches/yr · £17.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 41/100 · £65K/yr market · 104K searches/yr · £17.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — pass the parcel christmas game - Flapen"
---

# **pass the parcel christmas game**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 16Growth 18Conversion 46Competition 20Returns 92Price range 67Avg price 80Brand share 0Review moat 87Quality gap 77

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****265.54**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****£17.13**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****£9.47–£26.30**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.7%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Bad****76%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-14.5%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£65K**

£65K/yr · 104K searches

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand