---
title: "Party Plates Cups and Napkins — £94K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/party-plates-cups-and-napkins"
last_updated: "2026-08-01T00:24:41.747Z"
locale: en
meta:
description: "Niche score 58/100 · £94K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · £94K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Party Plates Cups and Napkins — £94K/yr Amazon UK Niche (2026) - Flapen"
---
# **party plates cups and napkins**
**Worth a look**
Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 23Growth 42Conversion 45Competition 86Returns 97Price range 13Avg price 30Brand share 95Review moat 87Quality gap 47
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Brand share**
**Incredible****39%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****252.9**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+13.7%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****£9.55**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£94K**
£94K/yr · 272K searches
**Price range**
**Bad****£2.47–£16.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, party plates cups and napkins is a £94K/yr Amazon United Kingdom market (272K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Jan. Verdict: Worth a look — 58/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **party plates cups and napkins market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **£76K–£96K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#180**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **5.7%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**39 **▲rising
**Sellers**
**44**
**Top-5 brand share**
**39%**
Top 20: 81%
**Top-5 click share**
**29%**
Top 20: 62%
**Open market**
**57%**
- NatNarr11% - Maridergo10% - Aisszhao6% - HFBOBP6% - CEILIWEN5% - PHUNAT4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.7% search growth over the last 90 days.
10K6KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/home-garden/party-plates-cups-and-napkins/trend)
## **Top party plates cups and napkins search terms**
- **party plates cups and napkins**72K/yr+18.1%2.4% conv. - **party tableware**34K/yr-6.6%0.7% conv. - **party plates and napkins**27K/yr-8.1%1.4% conv. - **birthday plates and napkins sets**18K/yr+14.4%2.2% conv. - **birthday plates**16K/yr+12.9%1.6% conv. - **party cups and plates**13K/yr+22.5%2.5% conv. - **party plates and cups**12K/yr+22.3%2.3% conv. - **birthday paper plates**12K/yr+4.6%2.6% conv. - **disposable party tableware**9K/yr+49.8%1.1% conv. - **party tableware set**9K/yr+16.9%0.7% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/party-plates-cups-and-napkins/search-terms)
## **Top party plates cups and napkins products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£3K6%£6K9%£8K12%£11K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**90 Pack Colorful Party Paper Plates Cups Napkins Rainbow Party Tableware Set Multicolor Dinner Plates Luncheon Cocktail Napkins 250ml Paper Cups for DIY Birthday Holiday**Maridergo**£8.33**4.6★220 rev](https://www.amazon.co.uk/dp/B0D4KB2KZC) [2**125 Pcs Sage Green Paper Plates and Napkins Sage Green Party Supplies Include Scalloped Plate Paper Napkin Cup Straws for Baby Shower Wedding Birthday**NatNarr**£10.13**4.5★160 rev](https://www.amazon.co.uk/dp/B0F6V5GMNZ) [3**52P Purple and Gold Foil Polka Dots Tableware for Her Girls Women Purple Gold Dots Party Plates Paper Cups and Napkins Sparkling Golden Dots Dinnerware Sets for Birthday Wedding Baby Shower Tableware**Aisszhao**£7.13**4.4★56 rev](https://www.amazon.co.uk/dp/B0F145ZQ4Q) [4**PARTY GO 96PCS Rainbow Party Supplies Disposable Tableware Set Includes 9 Plate Paper Plates 7 Plate Paper Plates Cups Napkins for Picnic Happy Birthday Party**PARTY GO**£12.75**4.5★69 rev](https://www.amazon.co.uk/dp/B0CPXJN675) [5**126 Pcs Rainbow Birthday Paper Plates Set Party Plates Cups and Napkins Straws Birthday Party Decorations Rainbow Afternoon Tea Decorations (Set of 25) Paper Material**iuqiepo**£10.05**4.8★27 rev](https://www.amazon.co.uk/dp/B0F5PK943B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Disposable Partyware Set 265 Pieces 7 Inch Paper Plates (35 Pack) 9 Inch Paper Plates (30 Pack) 100 Napkins 100 Wooden Cutlery (40 Forks 40 Spoons 20 Knives) for Parties Picnics & Events**1ABOVE**£7.43**13 rev5mo ago](https://www.amazon.co.uk/dp/B0GM18Y5MY) [**ZblPyro 8-Color Rainbow Party Tableware Set for 40 Guests | 120pcs Complete Set with 7-inch Scalloped Edge Plates Cups & Napkins | for Kids Birthday School Fair Family Celebration & Gender Reveal**ZblPyro**£11.21**222 rev8mo ago](https://www.amazon.co.uk/dp/B0FSXFHB1R) [**7 inch Birthday Paper Dessert Plates and Napkins 40 pcs Party Decorations Cake Tableware Set Party Supplies for 20 Guests**LDFDRT**£6.06**26 rev12mo ago](https://www.amazon.co.uk/dp/B0FKT1SPHG) [**120 Pack Colorful Rainbow Party Tableware Set Paper Cups Multicolor Dinner Paper Plates Luncheon Cocktail Napkins Wooden Forks Disposable Party Supplies Pack for DIY Holiday Wedding Birthday**Wooview**£7.72**20 rev1y ago](https://www.amazon.co.uk/dp/B0FK2DMGFZ) [**HFBOBP 50PCS Happy Birthday Paper Plates and Napkins Set - 7 Inch Pink Rose Gold Birthday Cake Plates Scalloped Dessert Plate Disposable Tableware for Birthdays Party Supplies Decorations**HFBOBP**£6.69**97 rev1y ago](https://www.amazon.co.uk/dp/B0FJWGQBC8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ZblPyro 8-Color Rainbow Party Tableware Set for 40 Guests | 120pcs Complete Set with 7-inch Scalloped Edge Plates Cups & Napkins | for Kids Birthday School Fair Family Celebration & Gender Reveal**ZblPyro**£11.21**4.3★**▲ 174%**](https://www.amazon.co.uk/dp/B0FSXFHB1R) [**LAWALEISHE 50Pcs Happy Birthday Paper Plates and Napkins 9 Blue Pink Disposable Plates for Parties Paper Dessert Cake Plates Strong Party Tableware Set 25 Guests for Birthday Decorations**LAWALEISHE**£7.44**4.8★**▲ 170%**](https://www.amazon.co.uk/dp/B0FDQJGGNZ) [**Disposable Partyware Set 265 Pieces 7 Inch Paper Plates (35 Pack) 9 Inch Paper Plates (30 Pack) 100 Napkins 100 Wooden Cutlery (40 Forks 40 Spoons 20 Knives) for Parties Picnics & Events**1ABOVE**£7.43**4.6★**▲ 166%**](https://www.amazon.co.uk/dp/B0GM18Y5MY) [**125PCS Beige Party Tableware Set - Beige & Foil Gold Scalloped Paper Plates Cups Napkins Straws for 25 Guests Party Supplies for Birthday Picnic Wedding Baby Shower**PHUNAT**£10.61**4.9★**▲ 106%**](https://www.amazon.co.uk/dp/B0G1YN2BR5) [**MORAINJAY 68Pcs Sage Green Party Tableware Set Sage Green Paper Plates Cups Napkins Birthday Wedding Baby Shower Graduation Anniversary Table Decoration Holiday Party Supplies**MORAINJAY**£6.05**4.6★**▲ 97%**](https://www.amazon.co.uk/dp/B0DJT5X2Q5)
**~~View all trending →~~**
## **What buyers say about party plates cups and napkins**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“All of the items included in this set are of good quality especially the plates”*
**Value For Money**22%
*“Good value”*
**Advertised Vs Actual Product**13%
*“As described”*
**Color**12%
*“Colours vibrant”*
**Size-Overall**6%
*“Good sizes”*
**Strength**3%
*“Pretty strong”*
**Durability**3%
*“durable”*
**Thickness**2%
*“Good quality thick disposable plates”*
**Fun/Entertainment Experience**1%
*“Perfect for a party”*
**Collectibles**1%
*“Great set and matched in with his numberblocks theme”*
### **What buyers complain about **
**Size-Overall**16%
*“The cups again are a small size”*
**Value For Money**15%
*“Look expensive”*
**Quality-Overall**12%
*“Poor quality tiny plates”*
**Strength**6%
*“Its too flimsy”*
**Leak-Proof**6%
*“Cups leaked”*
**Water Resistance**6%
*“Cups couldnt even hold water”*
**Print Quality**2%
*“Although the design is quite nice, the quality of the printing isnt great which results in the set looking very cheap and faded”*
**Color**2%
*“Dull and faded colours”*
**Heating**1%
*“not suitable for hot foods or microwaves”*
**Thickness**1%
*“The napkins are a bit thin”*
### **Top return reasons **
**Size-Overall**56%
**Quality-Overall**12%
**Color**9%
**Value For Money**7%
**Advertised Vs Actual Product**5%
**Strength**3%
**Thin**2%
**Design-Overall**1%
**Adhesion/Stickiness**1%
**Grip**1%
## **Common questions**
- **Is party plates cups and napkins profitable to sell on Amazon United Kingdom?**
- The niche generates £94K/yr across 68 tracked products. 1 of 15 products launched in the last 360 days are still selling. 90-day search growth is +13.7%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the party plates cups and napkins niche?**
- 39 brands and 44 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 39% of demand.
- **What do buyers complain about in party plates cups and napkins?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 0.5%.
- **When does demand for party plates cups and napkins peak?**
- Demand peaks in Jan; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the party plates cups and napkins niche?**
- Listings span £2.47–£16.91; the average listing price is £9.55 (sweet spot $15–$100). The average incumbent carries 253 reviews — the moat a new listing must climb.
## **Related niches in Home & Garden**
- 79 [**mole repellent**](https://flapen.com/research/uk/home-garden/mole-repellent)£163K/yr+91.4%**Worth a look**- 80 [**sun lounger**](https://flapen.com/research/uk/home-garden/sun-lounger)£2.5M/yr+299.9%**Launch it**- 80 [**fly repellent fan**](https://flapen.com/research/uk/home-garden/fly-repellent-fan)£302K/yr>1,000%**Worth a look**- 80 [**ice maker**](https://flapen.com/research/uk/home-garden/ice-maker)£2.9M/yr+371.4%**Launch it**- 80 [**parasol base**](https://flapen.com/research/uk/home-garden/parasol-base)£1.1M/yr+904.4%**Launch it**- 80 [**air conditioner**](https://flapen.com/research/uk/home-garden/air-conditioner)£39.3M/yr>1,000%**Launch it**[**All Home & Garden niches **](https://flapen.com/research/uk/home-garden)