---
title: "Trend — parasol - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/parasol/trend"
last_updated: "2026-07-31T06:03:21.350Z"
locale: en
meta:
  description: "Niche score 77/100 · £2.1M/yr market · 3.7M searches/yr · £45.29 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 77/100 · £2.1M/yr market · 3.7M searches/yr · £45.29 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — parasol - Flapen"
---

# **parasol**

**Launch it**

A $2.1M/yr market growing +734.7% this quarter with returns at 0.3% — clears our launch bar.

Market size 95Growth 100Conversion 15Competition 88Returns 98Price range 29Avg price 95Brand share 77Review moat 53Quality gap 67

**Growth**

**Incredible****+734.7%**

90-day search growth — must beat 0% to launch

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****£2.1M**

£2.1M/yr · 3.7M searches

**Avg price**

**Incredible****£45.29**

avg listing price — sweet spot $15–$100

**Competition**

**Great****27%**

top-5 click share — an open shelf

**Brand share**

**Great****58%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,389.24**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****£8.54–£300.74**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Bad****1.2%**

search→purchase rate — share of searches ending in a sale

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")