---
title: "Paper Plates — £1.2M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/paper-plates"
last_updated: "2026-08-01T01:29:22.976Z"
locale: en
meta:
description: "Niche score 58/100 · £1.2M/yr market · 1.8M searches/yr · £6.70 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 58/100 · £1.2M/yr market · 1.8M searches/yr · £6.70 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Paper Plates — £1.2M/yr Amazon UK Niche (2026) - Flapen"
---
# **paper plates**
**Launch it**
A $1.2M/yr market growing +44.3% this quarter with returns at 0.4% — clears our launch bar.
Market size 81Growth 65Conversion 86Competition 41Returns 98Price range 0Avg price 19Brand share 42Review moat 61Quality gap 35
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****£1.2M**
£1.2M/yr · 1.8M searches
**Growth**
**Good****+44.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****1,049.61**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£6.70**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.86–£14.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, paper plates is a £1.2M/yr Amazon United Kingdom market (1.8M searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jul. Verdict: Launch it — 58/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **paper plates market data**
- **Units sold / yr**
- **150K–200K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **£1.0M–£1.3M**
- units × avg price
- **Conversion rate**
- **9.8%**
- **Avg BSR**
- **#13**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **91%**
- **Out of stock**
- **3.0%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 96%
**Open market**
**18%**
- G4GADGET34% - 1ABOVE23% - Vivo Technologies12% - Talking Tables6% - Ask Packaging4% - CATERPACK BY ROBINSON YOUNG3% - Open — no brand owns it (10 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +44.3% search growth over the last 90 days.
50K30KHoliday '24Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/home-garden/paper-plates/trend)
## **Top paper plates search terms**
- **paper plates**913K/yr+45.5%9.3% conv. - **disposable plates**332K/yr+44.6%2.7% conv. - **party plates**185K/yr+43.0%1.3% conv. - **paper plates and napkins**113K/yr+53.0%4.5% conv. - **paper plates and cups**42K/yr+65.5%2.5% conv. - **disposable plates for parties**39K/yr+25.8%2.4% conv. - **paper plates 100**31K/yr-0.8%12.5% conv. - **white paper plates**24K/yr+10.8%12.6% conv. - **strong paper plates**18K/yr+68.1%4.0% conv. - **paper plates and bowls**17K/yr+39.8%3.6% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/paper-plates/search-terms)
## **Top paper plates products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£120K20%£240K30%£360K40%£480K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**G4GADGET 100 Paper Plates 23cm - 9inch Paper Disposable Party**G4GADGET**£5.86**4.6★2,551 rev](https://www.amazon.co.uk/dp/B07YQ2WVD3) [2**Vivo Technologies 100-Pack of 7-inch Disposable Paper Plates 18cm White 100% Compostable Biodegradable Party Paper Plate Perfect for Everyday use Ideal for BBQs Parties and Events**Vivo Technologies**£3.57**4.5★294 rev](https://www.amazon.co.uk/dp/B0FCFD3D3F) [3**100 Pack of 9-inch Disposable Paper Plates 18cm White Paper Plates Perfect for Everyday use Ideal for BBQs Parties and Events.**1ABOVE**£4.92**4.6★999 rev](https://www.amazon.co.uk/dp/B0C1L2XQ74) [4**100 Pack of 7-inch Disposable Paper Plates 18cm White Paper Plates Perfect for Everyday use Ideal for BBQs Parties and Events.**1ABOVE**£3.92**4.6★999 rev](https://www.amazon.co.uk/dp/B0DBZXBNMY) [5**G4GADGET 30 Paper Plates - 9inch Disposable Party Plates**G4GADGET**£3.28**4.6★2,551 rev](https://www.amazon.co.uk/dp/B07YPLJ7XW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Disposable Partyware Set 265 Pieces 7 Inch Paper Plates (35 Pack) 9 Inch Paper Plates (30 Pack) 100 Napkins 100 Wooden Cutlery (40 Forks 40 Spoons 20 Knives) for Parties Picnics & Events**1ABOVE**£7.43**13 rev5mo ago](https://www.amazon.co.uk/dp/B0GM18Y5MY) [**50 Pack 7 Inch Extra Strong Bagasse Plates Made From 100% Natural Sugarcane Fibre Compostable And Biodegradable Eco Friendly Plates Oil And Cut Resistant Perfect For Parties And Picnics**Vivo Technologies**£3.19**105 rev8mo ago](https://www.amazon.co.uk/dp/B0G14PHZM2) [**Strong Paper Plates (9inch - 50 Pack) 100% Compostable Disposable Plates Heavy Duty Natural Sugarcane Eco-Friendly Biodegradable Plastic Free Bagasse Party Plate Microwave & Freezer Safe**Ask Packaging**£7.06**74 rev10mo ago](https://www.amazon.co.uk/dp/B0FQMNJLNZ) [**Vivo Technologies 100-Pack of 7-inch Disposable Paper Plates 18cm White 100% Compostable Biodegradable Party Paper Plate Perfect for Everyday use Ideal for BBQs Parties and Events**Vivo Technologies**£3.57**294 rev1y ago](https://www.amazon.co.uk/dp/B0FCFD3D3F) [**125 Pcs Sage Green Paper Plates and Napkins Sage Green Party Supplies Include Scalloped Plate Paper Napkin Cup Straws for Baby Shower Wedding Birthday**NatNarr**£10.13**160 rev1y ago](https://www.amazon.co.uk/dp/B0F6V5GMNZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Disposable Partyware Set 265 Pieces 7 Inch Paper Plates (35 Pack) 9 Inch Paper Plates (30 Pack) 100 Napkins 100 Wooden Cutlery (40 Forks 40 Spoons 20 Knives) for Parties Picnics & Events**1ABOVE**£7.43**4.6★**▲ 190%**](https://www.amazon.co.uk/dp/B0GM18Y5MY) [**ECO SOUL Paper Plates (23Cm) 9 Disposable Plates - Natural (50-Pack)**ECO SOUL**£8.48**4.4★**▲ 138%**](https://www.amazon.co.uk/dp/B09QCY7CLQ) [**Strong Paper Plates (9inch - 50 Pack) 100% Compostable Disposable Plates Heavy Duty Natural Sugarcane Eco-Friendly Biodegradable Plastic Free Bagasse Party Plate Microwave & Freezer Safe**Ask Packaging**£7.06**4.7★**▲ 86%**](https://www.amazon.co.uk/dp/B0FQMNJLNZ) [**1ABOVE 50 Pack Extra Strong White Disposable Bagasse Plates 100% Compostable and Biodegradable Made from Sugarcane Fibre Perfect for BBQ Wedding Office Picnics and Parties (10 INCH)**1ABOVE**£6.09**4.5★**▲ 82%**](https://www.amazon.co.uk/dp/B0C2933G43) [**125 Pcs Sage Green Paper Plates and Napkins Sage Green Party Supplies Include Scalloped Plate Paper Napkin Cup Straws for Baby Shower Wedding Birthday**NatNarr**£10.13**4.5★**▲ 67%**](https://www.amazon.co.uk/dp/B0F6V5GMNZ)
**~~View all trending →~~**
## **What buyers say about paper plates**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**26%
*“Good For Price”*
**Quality-Overall**21%
*“Quality plates”*
**Advertised Vs Actual Product**14%
*“As described”*
**Strength**14%
*“Very sturdy”*
**Size-Overall**10%
*“Good size”*
**Color**2%
*“Very colourful”*
**Ease Of Use**2%
*“Handy”*
**Thickness**2%
*“Nice thick large plates”*
**Leak-Proof**1%
*“Not flimsy and food does not leak through”*
**Ease Of Cleaning**1%
*“And they're clean enough after to recycle, win win”*
### **What buyers complain about **
**Quality-Overall**17%
*“Poor quality”*
**Strength**16%
*“a bit flimsy”*
**Thickness**16%
*“could be a bit thicker”*
**Smell**11%
*“Horrible smell”*
**Value For Money**9%
*“Expensive”*
**Size-Overall**8%
*“Wrong size”*
**Leak-Proof**5%
*“leaked through to the table despite being sturdy plates”*
**Recycle/Reuse**3%
*“Flimsy, not reusable”*
**Dishwasher Safe**2%
*“I cannot use my dishwasher”*
**Material Quality**2%
*“Be aware that the material is very clingy”*
### **Top return reasons **
**Size-Overall**59%
**Quality-Overall**11%
**Strength**10%
**Thin**6%
**Value For Money**5%
**Advertised Vs Actual Product**2%
**Material Quality**2%
**Color**1%
**Functionality-Overall**1%
**Thickness**0%
## **Common questions**
- **Is paper plates profitable to sell on Amazon United Kingdom?**
- The niche generates £1.2M/yr across 23 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +44.3%. Flapen's verdict: Launch it (58/100).
- **How competitive is the paper plates niche?**
- 16 brands and 21 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in paper plates?**
- Top complaints mined from reviews: Quality-Overall, Strength, Thickness. The return rate is 0.4%.
- **When does demand for paper plates peak?**
- Demand peaks in Jul; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the paper plates niche?**
- Listings span £1.86–£14.88; the average listing price is £6.70 (sweet spot $15–$100). The average incumbent carries 1,050 reviews — the moat a new listing must climb.
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