---
title: "Pancake Maker — £201K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/pancake-maker"
last_updated: "2026-08-01T00:44:10.629Z"
locale: en
meta:
description: "Niche score 45/100 · £201K/yr market · 366K searches/yr · £28.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £201K/yr market · 366K searches/yr · £28.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pancake Maker — £201K/yr Amazon UK Niche (2026) - Flapen"
---
# **pancake maker**
**Skip it**
Soft demand (-45.4% this quarter) — this niche doesn't clear our bar today.
Market size 39Growth 2Conversion 24Competition 42Returns 68Price range 76Avg price 95Brand share 54Review moat 49Quality gap 67
**Avg price**
**Incredible****£28.27**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£10.90–£123.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,605.55**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£201K**
£201K/yr · 366K searches
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-45.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, pancake maker is a £201K/yr Amazon United Kingdom market (366K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 45/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pancake maker market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **£283K–£353K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#41**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **85%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**38**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**21%**
- Russell Hobbs26% - Quest15% - SugarWhisk13% - YASHE11% - Baker's Friend7% - GILES & POSNER7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -45.4% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/uk/home-garden/pancake-maker/trend)
## **Top pancake maker search terms**
- **pancake maker**184K/yr-47.8%1.5% conv. - **crepe maker**105K/yr-43.5%2.3% conv. - **pancake machine**19K/yr-5.1%0.9% conv. - **pancake maker electric**12K/yr-62.6%1.5% conv. - **electric pancake maker**9K/yr-61.2%1.6% conv. - **pancake maker machine**5K/yr-16.3%0.6% conv. - **crepe machine**6K/yr-30.8%3.4% conv. - **electric crepe maker**5K/yr-27.7%1.5% conv. - **crepe maker electric**8K/yr-47.8%2.3% conv. - **american pancake maker**4K/yr-31.8%1.7% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/pancake-maker/search-terms)
## **Top pancake maker products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£20K20%£40K30%£60K40%£80K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Russell Hobbs Electric Crepe & Pancake Maker - Large 30cm (12 inch) easy to clean Non-stick hotplate Crepe making tools inc Adjustable thermostat Power on & temp indicator light 1200W 20920**Russell Hobbs**£19.79**4.5★1,722 rev](https://www.amazon.co.uk/dp/B083V9G85D) [2**YASHE Pancake Maker 8-Inch Non-Stick Electric Crepe Maker Instant Crepe Maker with Cool-Touch Handle Includes Batter Bowl Easy to Clean Auto Temperature Control Portable for Home Kitchen**YASHE**£17.15**3.7★28 rev](https://www.amazon.co.uk/dp/B0F24DJ72Y) [3**Quest Electric Pancake Maker & Crepe Maker | Extra Large Cooking Surface | Non Stick Easy Clean Up | Includes Utensils | Perfect for Pancakes Crepes Omelettes Chapati Roti**Quest**£17.93**4.3★4,204 rev](https://www.amazon.co.uk/dp/B00JUR22T6) [4**SugarWhisk 6.5 Inch Flip Pancake Maker Electric Pancake Maker Machine Nonstick Ceramic Crepe Pan for Pancakes Omelette Crepe & Quesadilla Frittata Pan Fluffy Pancake Griddle Graphite**SugarWhisk**£23.70**4.1★98 rev](https://www.amazon.co.uk/dp/B0FLVGNHRM) [5**Quest Mini Pancake Maker and Grill / 6 Non-Stick Moulds/Easy to Use/Ladle & 2 Spatulas Included/Pan for Crepes Burgers Flatbreads Omelettes Dosa Fried Eggs & More / 1000W**Quest**£27.42**4.3★109 rev](https://www.amazon.co.uk/dp/B09SJ4TD1Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Charocean 50 Holes Mini Pancake Maker Electric Mini Dutch Pancake Maker 1700w Pancake Pan 1.77inch Electric Pancake Machine for Commercial or Home Use**Charocean**£123.17**1 rev4mo ago](https://www.amazon.co.uk/dp/B0GSFFRHYK) [**Cest Home Non-Stick Mini Pancake Pan - 26cm American Style 7-Hole Pancake Maker Frying Eggs Dosa Crepe Pan - Induction Hob Safe**C'est Home**£24.91**11 rev6mo ago](https://www.amazon.co.uk/dp/B0GJFRKNR7) [**NutriChef Pancake Maker Electric Crepe Machine Non-Stick Reversible 30 cm Hot Plate with Temperature Control & LED Light Cook Crepes Eggs Omelettes | Includes Batter Spreader & Wooden Spatula**NutriChef**£31.08**6,028 rev8mo ago](https://www.amazon.co.uk/dp/B0FTSPC2CS) [**Giles & Posner Handheld Pancake Maker 20 cm Aluminium Plate PFAS-Free Non-Stick Coating Ready Indicator Lights Instant Crepe Machine with Handle Batter Bowl Dip & Cook 600W Sorbet Blue**GILES & POSNER**£15.93**11 rev10mo ago](https://www.amazon.co.uk/dp/B0FPDNM3FL) [**SugarWhisk 6.5 Inch Flip Pancake Maker Electric Pancake Maker Machine Nonstick Ceramic Crepe Pan for Pancakes Omelette Crepe & Quesadilla Frittata Pan Fluffy Pancake Griddle Graphite**SugarWhisk**£23.70**98 rev11mo ago](https://www.amazon.co.uk/dp/B0FLVGNHRM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cest Home Non-Stick Mini Pancake Pan - 26cm American Style 7-Hole Pancake Maker Frying Eggs Dosa Crepe Pan - Induction Hob Safe**C'est Home**£24.91**4.6★**▲ 403%**](https://www.amazon.co.uk/dp/B0GJFRKNR7) [**Charocean 50 Holes Mini Pancake Maker Electric Mini Dutch Pancake Maker 1700w Pancake Pan 1.77inch Electric Pancake Machine for Commercial or Home Use**Charocean**£123.17**5.0★**▲ 340%**](https://www.amazon.co.uk/dp/B0GSFFRHYK) [**Domo DO8709P Pancake Maker 1000 W Black**DOMO**£59.79**4.5★**▲ 172%**](https://www.amazon.co.uk/dp/B019QM1WCC) [**YASHE Pancake Maker 8-Inch Non-Stick Electric Crepe Maker Instant Crepe Maker with Cool-Touch Handle Includes Batter Bowl Easy to Clean Auto Temperature Control Portable for Home Kitchen**YASHE**£17.15**3.7★**▲ 113%**](https://www.amazon.co.uk/dp/B0F24DJ72Y) [**NutriChef Pancake Maker Electric Crepe Machine Non-Stick Reversible 30 cm Hot Plate with Temperature Control & LED Light Cook Crepes Eggs Omelettes | Includes Batter Spreader & Wooden Spatula**NutriChef**£31.08**4.5★**▲ 99%**](https://www.amazon.co.uk/dp/B0FTSPC2CS)
**~~View all trending →~~**
## **What buyers say about pancake maker**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Good quality and easy to clean”*
**Ease Of Use**15%
*“it's very handy”*
**Baking**13%
*“Brilliant pancake pan”*
**Cooking Experience**12%
*“it cooks really quickly”*
**Value For Money**7%
*“Well worth the money”*
**Ease Of Cleaning**7%
*“Cleaning is quick”*
**Non-Stick Coating**4%
*“Good non-stick coating”*
**Advertised Vs Actual Product**4%
*“So much better than I expected”*
**Size-Overall**3%
*“Good size”*
**Gifting Purpose**2%
*“Great gift”*
### **What buyers complain about **
**Heating**22%
*“Doesn't heat”*
**Size-Overall**16%
*“Size is a bit bigger than expected”*
**Value For Money**9%
*“Not worth the money”*
**Functionality-Overall**8%
*“just didn't work”*
**Cooking Experience**7%
*“never cook have properly cooked one with this pancake maker”*
**Temperature Control**4%
*“it has no temperature gage”*
**Ease Of Use**4%
*“Its really tricky to use at first”*
**Adhesion/Stickiness**3%
*“every attempt resulted in just sticking”*
**Quality-Overall**2%
*“Absolute garbage”*
**Natural Resource Wastage**2%
*“Waste of time and money”*
### **Top return reasons **
**Size-Overall**26%
**Heating**24%
**Functionality-Overall**16%
**Quality-Overall**5%
**Product Condition**4%
**Advertised Vs Actual Product**3%
**Smell**2%
**Temperature Control**2%
**Compatibility-Overall**2%
**Adhesion/Stickiness**2%
## **Common questions**
- **Is pancake maker profitable to sell on Amazon United Kingdom?**
- The niche generates £201K/yr across 20 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -45.4%. Flapen's verdict: Skip it (45/100).
- **How competitive is the pancake maker niche?**
- 15 brands and 38 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in pancake maker?**
- Top complaints mined from reviews: Heating, Size-Overall, Value For Money. The return rate is 2.3%.
- **When does demand for pancake maker peak?**
- Demand peaks in Feb–Mar; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the pancake maker niche?**
- Listings span £10.90–£123.17; the average listing price is £28.27 (sweet spot $15–$100). The average incumbent carries 1,606 reviews — the moat a new listing must climb.
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