---
title: "Palo Santo Sticks — £114K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/palo-santo-sticks"
last_updated: "2026-08-01T01:06:27.609Z"
locale: en
meta:
description: "Niche score 46/100 · £114K/yr market · 132K searches/yr · £9.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £114K/yr market · 132K searches/yr · £9.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Palo Santo Sticks — £114K/yr Amazon UK Niche (2026) - Flapen"
---
# **palo santo sticks**
**Skip it**
Soft demand (-18.0% this quarter) — this niche doesn't clear our bar today.
Market size 27Growth 16Conversion 85Competition 31Returns 98Price range 35Avg price 26Brand share 56Review moat 26Quality gap 67
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****£3.23–£21.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£114K**
£114K/yr · 132K searches
**Review moat**
**Okay****3,895.53**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£9.16**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-18.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, palo santo sticks is a £114K/yr Amazon United Kingdom market (132K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **palo santo sticks market data**
- **Units sold / yr**
- **13K–15K**
- avg 750–1,000/product
- **Revenue / yr**
- **£115K–£137K**
- units × avg price
- **Conversion rate**
- **9.4%**
- **Avg BSR**
- **#94**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **—flat
**Sellers**
**36**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**23%**
- Sacred Nest33% - PORTENTUM14% - NIRDOSH11% - LOTS OF ZEN8% - PALOSANTO6% - Calmveda5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.0% search growth over the last 90 days.
4K3KSpike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/home-garden/palo-santo-sticks/trend)
## **Top palo santo sticks search terms**
- **palo santo sticks**70K/yr-25.8%11.0% conv. - **palo santo**50K/yr-12.0%8.2% conv. - **palo**9K/yr+13.3%0.1% conv. - **paulo santos wood stick**3K/yr-25.4%9.3% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/palo-santo-sticks/search-terms)
## **Top palo santo sticks products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£11K20%£23K30%£34K40%£46K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sacred Nest Extra Premium Palo Santo & MP3 Ritual | 50g SERFOR Certified Smudging Sticks | 6X Chunky High Resin Smudging Wood |Wild Harvested Peruvian Smudge Sticks | Energy Cleansing Incense Sticks**Sacred Nest**£5.91**4.1★177 rev](https://www.amazon.co.uk/dp/B0CZPF53LG) [2**Natural Palo Santo Incense - 100g. Origin Peru - Sacred Wood for Burning Authentic Palosanto Palo Santo Incense in Premium Pack**PORTENTUM**£5.87**4.2★5,956 rev](https://www.amazon.co.uk/dp/B0BZB942ND) [3**NIRDOSH - Palo Santo to Burn Natural Incense Stick from Ecuador - 7 Wooden Sticks 10 cm - 100% Original and Organic for Meditation Yoga Sacred Wood Bursera Graveolens (7 Sticks)**NIRDOSH**£5.56**4.3★2,918 rev](https://www.amazon.co.uk/dp/B0CXYD4V5V) [4**Palo Santo Sticks Large Pack (20 Sticks)**LOTS OF ZEN**£15.79**4.1★3,538 rev](https://www.amazon.co.uk/dp/B084HM4711) [5**Holy Palo Santo Incense Sticks - 80 Charcoal Free Incense Made from Upcycled Flowers | Cleansing Incense Sticks Spiritual or Inciensos para Sacar Malas Energias**Calmveda**£8.66**4.3★10,696 rev](https://www.amazon.co.uk/dp/B09DCBKG2N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Anima Energy Cleansing Set for Release Renewal & Positive Energy**Anima**£21.35**317 rev1y ago](https://www.amazon.co.uk/dp/B0FG1H3H1W) [**NIRDOSH - Palo Santo to Burn Natural Incense Stick from Ecuador - 7 Wooden Sticks 10 cm - 100% Original and Organic for Meditation Yoga Sacred Wood Bursera Graveolens (7 Sticks)**NIRDOSH**£5.56**2,918 rev2y ago](https://www.amazon.co.uk/dp/B0CXYD4V5V) [**Sacred Nest Extra Premium Palo Santo & MP3 Ritual | 50g SERFOR Certified Smudging Sticks | 6X Chunky High Resin Smudging Wood |Wild Harvested Peruvian Smudge Sticks | Energy Cleansing Incense Sticks**Sacred Nest**£5.91**177 rev2y ago](https://www.amazon.co.uk/dp/B0CZPF53LG) [**Midnight Mantra Organic Palo Santo | Premium Grade High Resin Ethically Sourced Peruvian Palo Santo Wood Sticks | Natural Incense | Home Negative Energy Cleansing**MIDNIGHT MANTRA**£15.00**63 rev3y ago](https://www.amazon.co.uk/dp/B0C86H3LM6) [**Natural Palo Santo Incense - 100g. Origin Peru - Sacred Wood for Burning Authentic Palosanto Palo Santo Incense in Premium Pack**PORTENTUM**£5.87**5,956 rev3y ago](https://www.amazon.co.uk/dp/B0BZB942ND)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Original Satya Nag Champa Palo Santo Incense Sticks | with M&J incense sticks holder | x4 pack | for Aromatherapy Spa Yoga Weddings Meditation Healing Positivity and Relaxation**M & J**£5.00**4.6★**▲ 226%**](https://www.amazon.co.uk/dp/B0BKFCXR93) [**Authentic Palo Santo Wood Sticks Ayabaca Premium Selection - High-Resin Natural Holy Wood Incense for Meditation Yoga and Home Cleansing - Ethically Sourced in Peru (13 Sticks)**PALOSANTO**£9.35**4.3★**▲ 121%**](https://www.amazon.co.uk/dp/B01BNPJNDU) [**Anima Energy Cleansing Set for Release Renewal & Positive Energy**Anima**£21.35**4.5★**▲ 104%**](https://www.amazon.co.uk/dp/B0FG1H3H1W) [**Navi Organics Premium Palo Santo Sticks - Sacred Wood natural incense with high resin content 100 g**Na'vi Organics**£15.38**4.5★**▲ 30%**](https://www.amazon.co.uk/dp/B0087RXQC2) [**Palo Santo Smudge Spray 100ml by Aromafume**Aromafume**£11.51**4.4★**▲ 28%**](https://www.amazon.co.uk/dp/B07Y6KHWFN)
**~~View all trending →~~**
## **What buyers say about palo santo sticks**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**52%
*“Amazing scent”*
**Quality-Overall**13%
*“Good quality”*
**Value For Money**10%
*“Great value for money”*
**Gifting Purpose**7%
*“Amazing for a gift”*
**Ease Of Cleaning**3%
*“Cleanse”*
**Advertised Vs Actual Product**3%
*“exactly what is advertised”*
**Adhesion/Stickiness**2%
*“Sticks”*
**Safety Standards**2%
*“My home is safe”*
**Size-Overall**1%
*“Nice large pack”*
**Wood Quality**1%
*“Very good wood”*
### **What buyers complain about **
**Smell**55%
*“Scent is artificial”*
**Quality-Overall**13%
*“Horrible, poor quality sticks”*
**Value For Money**9%
*“Absolutely no value for money”*
**Flammable**4%
*“Don't burn well”*
**Wood Quality**4%
*“never had this problem before so now I have 14 useless wood sticks very disappointing”*
**Material Quality**3%
*“seems like a scam for this price as this is plastic not selenium”*
**Adhesion/Stickiness**2%
*“Horrible, poor quality sticks”*
**Size-Overall**1%
*“again far too small for the sage burning”*
**Brightness/Shine/Glow**1%
*“AND THEY DON'T LIGHT UP”*
**Advertised Vs Actual Product**1%
*“This is NOT palo santo”*
### **Top return reasons **
**Smell**48%
**Quality-Overall**11%
**Adhesion/Stickiness**6%
**Flammable**6%
**Advertised Vs Actual Product**6%
**Functionality-Overall**6%
**Gifting Purpose**5%
**Defective Material/Parts**2%
**Product Condition**1%
**Leak-Proof**1%
## **Common questions**
- **Is palo santo sticks profitable to sell on Amazon United Kingdom?**
- The niche generates £114K/yr across 17 tracked products. 90-day search growth is -18.0%. Flapen's verdict: Skip it (46/100).
- **How competitive is the palo santo sticks niche?**
- 15 brands and 36 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in palo santo sticks?**
- Top complaints mined from reviews: Smell, Quality-Overall, Value For Money. The return rate is 0.4%.
- **When does demand for palo santo sticks peak?**
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the palo santo sticks niche?**
- Listings span £3.23–£21.35; the average listing price is £9.16 (sweet spot $15–$100). The average incumbent carries 3,896 reviews — the moat a new listing must climb.
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