---
title: "Painting — £12K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/painting"
last_updated: "2026-08-01T01:30:42.495Z"
locale: en
meta:
description: "Niche score 47/100 · £12K/yr market · 164K searches/yr · £25.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £12K/yr market · 164K searches/yr · £25.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Painting — £12K/yr Amazon UK Niche (2026) - Flapen"
---
# **painting**
**Skip it**
A small market ($12K/yr) — this niche doesn't clear our bar today.
Market size 3Growth 18Conversion 4Competition 84Returns 97Price range 17Avg price 95Brand share 93Review moat 48Quality gap 42
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£25.18**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****42%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Review moat**
**Okay****1,706.22**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-14.5%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£4.15–£507.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£12K**
£12K/yr · 164K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, painting is a £12K/yr Amazon United Kingdom market (164K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **painting market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **£25K–£31K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#1,492**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **88%**
- **Out of stock**
- **4.0%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**47 **▲rising
**Sellers**
**57**
**Top-5 brand share**
**42%**
Top 20: 81%
**Top-5 click share**
**31%**
Top 20: 65%
**Open market**
**52%**
- Shuttle Art13% - Nicpro8% - KOLOR KINGDOM7% - Wieco Art7% - Koncci7% - Halobios6%
## **Demand & seasonality**
Weekly Amazon search volume, last 83 weeks — -14.5% search growth over the last 90 days.
5K4KSpike '25Prime Day '25Black Friday '25Holiday '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/home-garden/painting/trend)
## **Top painting products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£3726%£7459%£1K12%£1K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Shuttle Art 46 Pack Acrylic Paints Set 30 Colours Acrylic Paint with 10 Brushes 3 Blank Canvas 1 Palette 1 Sponge Complete Craft Paint for Canvas Wood Ceramic Art Paints for Beginners Adults**Shuttle Art**£17.11**4.6★7,166 rev](https://www.amazon.co.uk/dp/B07Z61MR2H) [2**KOLOR KINGDOM Acrylic Paint Set 24 Colours Canvas Paints Kit with 3 Paint Brushes for Crafts Kids Paints Paper Rock Painting Wood Ceramic & Fabric Vibrant Colors (24 X 12ML)**KOLOR KINGDOM**£5.84**4.7★9,499 rev](https://www.amazon.co.uk/dp/B08QNJ7KSF) [3**Halobios Acrylic Paint Set Art Painting Supplies Kit with 24 Colors Acrylic Paints (22ML) Wooden Table Easel Canvas Painting Pads 10 Paint Brushes & Etc for Students Artists and Beginner**Halobios**£19.30**4.3★16 rev](https://www.amazon.co.uk/dp/B0FSQRBWH5) [4**Kuyal Wood Box Easel Artists Painting Set with 18 Acrylic Oil Paint Colors 12 Color Pencil 6 Artist Brushes 1 Stretched Canvas 12 Soft Pastels Art Table Easel with Supplies**Kuyal**£32.62**4.6★2,468 rev](https://www.amazon.co.uk/dp/B088D58VHW) [5**TOARTi Boho Framed Canvas Wall Art Prints Set of 3 Mid Century Modern Wall Decor Nature Plants Desert Sun Art Paintings Bohemian Artwork for Living Room Bedroom Dining Room Office - 12x16 x3**TOARTi**£25.42**4.5★114 rev](https://www.amazon.co.uk/dp/B0CX1JGPTF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Halobios Acrylic Paint Set Art Painting Supplies Kit with 24 Colors Acrylic Paints (22ML) Wooden Table Easel Canvas Painting Pads 10 Paint Brushes & Etc for Students Artists and Beginner**Halobios**£19.30**16 rev10mo ago](https://www.amazon.co.uk/dp/B0FSQRBWH5) [**YSYCZ Canvas Painting Nature Tree Wall Decor Forest Wall Art Pictures for Living Room Hallway Bedroom Office Home Decoration 12 x 16**YSYCZ**£12.14**5 rev12mo ago](https://www.amazon.co.uk/dp/B0FK5DVZVS) [**Qiukoo Set of 3 Modern Canvas Wall Art Framed Abstract Prints Waterproof Fabric with Hooks Wall Decoration Artwork Prints for Living Room Bedroom Pictures 12x16 Inch**Qiukoo**£16.37**105 rev1y ago](https://www.amazon.co.uk/dp/B0F6VGNC64) [**Nicpro Acrylic Paint Canvas Set for Adults 46PCS Art Painting Supplies Kit for Adults with 24 Paints(36ML) Table Wood Easel 5 Canvas Panels 12 Brushes Paper Pad Palette for Kids Artist Beginner**Nicpro**£19.75**329 rev1y ago](https://www.amazon.co.uk/dp/B0DYH4YMSH) [**Inburit Acrylic Paints Set for Adults Painting Kit with Acrylic Paint**Inburit**£16.78**156 rev1y ago](https://www.amazon.co.uk/dp/B0DWMF4P68)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Halobios Acrylic Paint Set Art Painting Supplies Kit with 24 Colors Acrylic Paints (22ML) Wooden Table Easel Canvas Painting Pads 10 Paint Brushes & Etc for Students Artists and Beginner**Halobios**£19.30**4.3★**▲ 236%**](https://www.amazon.co.uk/dp/B0FSQRBWH5) [**Kuyal Wood Box Easel Artists Painting Set with 18 Acrylic Oil Paint Colors 12 Color Pencil 6 Artist Brushes 1 Stretched Canvas 12 Soft Pastels Art Table Easel with Supplies**Kuyal**£32.62**4.6★**▲ 151%**](https://www.amazon.co.uk/dp/B088D58VHW) [**YSYCZ Canvas Painting Nature Tree Wall Decor Forest Wall Art Pictures for Living Room Hallway Bedroom Office Home Decoration 12 x 16**YSYCZ**£12.14**3.5★**▲ 148%**](https://www.amazon.co.uk/dp/B0FK5DVZVS) [**Nicpro Kids Paint Set 34PCS Painting Supplies Kit Non Toxic 12 Colors Acrylic Paint Table Easel 6 Canvas Panels 10 Brushes Paper Pad Sponge Color Wheel Palette for Adult Toddlers Beginner**Nicpro**£15.24**4.7★**▲ 108%**](https://www.amazon.co.uk/dp/B0BQBJFXZH) [**Nicpro Acrylic Paint Canvas Set for Adults 46PCS Art Painting Supplies Kit for Adults with 24 Paints(36ML) Table Wood Easel 5 Canvas Panels 12 Brushes Paper Pad Palette for Kids Artist Beginner**Nicpro**£19.75**4.8★**▲ 95%**](https://www.amazon.co.uk/dp/B0DYH4YMSH)
**~~View all trending →~~**
## **What buyers say about painting**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**22%
*“Excellent Value for Money”*
**Quality-Overall**17%
*“Good quality products at affordable prices”*
**Paint Quality**11%
*“Good paint”*
**Color**9%
*“Lovely colours”*
**Size-Overall**6%
*“Good selection of sizes”*
**Gifting Purpose**4%
*“A great gift idea”*
**Advertised Vs Actual Product**3%
*“Just as advertised”*
**Ease Of Use**3%
*“easy to work with”*
**Fun/Entertainment Experience**3%
*“Great fun for children”*
**Coverage**2%
*“Good coverage”*
### **What buyers complain about **
**Thickness**14%
*“also a little thinner than I expected”*
**Quality-Overall**11%
*“Not the best quality canvass”*
**Paint Quality**9%
*“Spoiled paint”*
**Size-Overall**9%
*“as containers quite small”*
**Strength**7%
*“Weak”*
**Value For Money**5%
*“A little bit expensive”*
**Color**5%
*“yellows not great”*
**Adhesion/Stickiness**3%
*“Not that sticky”*
**Material Quality**2%
*“just cardboard covered in some kind of plastic”*
**Ease Of Use**2%
*“Not the easiest things to use”*
### **Top return reasons **
**Size-Overall**40%
**Paint Quality**9%
**Quality-Overall**8%
**Color**5%
**Advertised Vs Actual Product**5%
**Thin**4%
**Frame Quality**4%
**Value For Money**3%
**Material Quality**2%
**Functionality-Overall**2%
## **Common questions**
- **Is painting profitable to sell on Amazon United Kingdom?**
- The niche generates £12K/yr across 65 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -14.5%. Flapen's verdict: Skip it (47/100).
- **How competitive is the painting niche?**
- 47 brands and 57 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 42% of demand.
- **What do buyers complain about in painting?**
- Top complaints mined from reviews: Thickness, Quality-Overall, Paint Quality. The return rate is 0.5%.
- **When does demand for painting peak?**
- Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the painting niche?**
- Listings span £4.15–£507.93; the average listing price is £25.18 (sweet spot $15–$100). The average incumbent carries 1,706 reviews — the moat a new listing must climb.
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