---
title: "Painting Sets for Children — £160K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/painting-sets-for-children"
last_updated: "2026-08-01T01:06:22.264Z"
locale: en
meta:
description: "Niche score 45/100 · £160K/yr market · 262K searches/yr · £10.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £160K/yr market · 262K searches/yr · £10.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Painting Sets for Children — £160K/yr Amazon UK Niche (2026) - Flapen"
---
# **painting sets for children**
**Skip it**
Soft demand (-21.6% this quarter) — this niche doesn't clear our bar today.
Market size 34Growth 14Conversion 66Competition 48Returns 98Price range 42Avg price 36Brand share 59Review moat 25Quality gap 32
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£2.51–£24.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£10.28**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£160K**
£160K/yr · 262K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,973.71**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-21.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, painting sets for children is a £160K/yr Amazon United Kingdom market (262K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **painting sets for children market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **£129K–£154K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#36**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **64%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **—flat
**Sellers**
**61**
**Top-5 brand share**
**69%**
Top 20: 98%
**Top-5 click share**
**56%**
Top 20: 92%
**Open market**
**27%**
- CRAYOLA35% - Paint Pop14% - Shuttle Art9% - BLOT6% - Nicpro5% - Yetech4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.6% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/uk/home-garden/painting-sets-for-children/trend)
## **Top painting sets for children search terms**
- **kids painting set**61K/yr-26.6%4.8% conv. - **paint sets for kids**27K/yr-16.9%4.9% conv. - **kids paint set**24K/yr-21.9%4.9% conv. - **toddler painting set**27K/yr-33.9%5.4% conv. - **painting for kids**17K/yr-8.7%1.9% conv. - **kids painting**17K/yr-24.8%2.7% conv. - **toddler painting**7K/yr-9.7%2.1% conv. - **painting kit for kids**9K/yr-5.9%0.9% conv. - **painting kids**7K/yr-3.4%3.2% conv. - **painting set for kids 3-5**9K/yr-18.6%3.4% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/painting-sets-for-children/search-terms)
## **Top painting sets for children products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£16K20%£32K30%£48K40%£64K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CRAYOLA Washable Project Paint Painting Supplies for Kids 6 Count**CRAYOLA**£3.31**4.7★40,325 rev](https://www.amazon.co.uk/dp/B00004UBH2) [2**Paint Pop Fun Tub Assorted 20 Pack - Kids Paint Sticks Storage Tub Set**Paint Pop**£10.13**4.8★975 rev](https://www.amazon.co.uk/dp/B09VQ1QQ5S) [3**CRAYOLA Washable Kids Paint Set 10 Ct Children Arts & Crafts Supplies Creative Gifts**CRAYOLA**£7.18**4.8★20,822 rev](https://www.amazon.co.uk/dp/B00004UBH3) [4**Shuttle Art Washable Finger Paint Set 53 Pack Kids Paint Set with 14 Colours(60ml) Finger Paints Brushes Finger Paint Pad Sponge Palette Smock Bucket NonToxic for Toddlers Early Education**Shuttle Art**£24.13**4.6★3,247 rev](https://www.amazon.co.uk/dp/B08JQ77BZR) [5**BLOT Kids Paint Kit Washable Finger Paint Set with Assorted Painting Brushes Sponges Palette for Toddlers Children Drawing Gift Age 3+**BLOT**£13.70**4.5★1,322 rev](https://www.amazon.co.uk/dp/B0B2ZJ1DHY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BelleStyle Dinosaur Kids Painting Kit Arts & Crafts Painting Gifts for Kids Age 6-12 8 Pieces Plaster DIY Paint Set Creative Activities Educational Toys for Boys Girls 6 7 8 9 10 11 12 Years Old**BelleStyle**£8.00**99 rev1y ago](https://www.amazon.co.uk/dp/B0F9P41HXF) [**Nicpro 12 Colors Washable Finger Paint Set (2 oz 60 ml) Non-Toxic & Baby Safe Paint for Hand and Feet Finger Painting Art Supplies for Kids Age 3+ Preschool Learning Gifts**Nicpro**£12.19**843 rev1y ago](https://www.amazon.co.uk/dp/B0DZXJ8Q7V) [**Creativity Point Watercolour Paint Set 21 Colours with 1 Paint Brush & with the Mixing Palette Watercolour Paint for Kids Artists Beginners Students Hobbyists Adults School**Creativity Point**£4.82**121 rev1y ago](https://www.amazon.co.uk/dp/B0DDYB8K33) [**JoyCat Paint with Water Coloring Books for Toddlers Watercolor Painting Sets for Kids Ages 3-5 4-8 Arts and Crafts Drawing Activities Toy Birthday Gift for Boys Girls**JoyCat**£8.48**4,419 rev2y ago](https://www.amazon.co.uk/dp/B0CTHQJF57) [**Lubibi Washable Finger Paints Set For Kids Non-Toxic 9 Vibrant Colors(60ml) Baby Safe Paint for Hand and Feet Toddlers Children Paint Sets Drawing Toys Painting Tool for Toddlers Early Education**Lubibi**£15.70**71 rev2y ago](https://www.amazon.co.uk/dp/B0CFLJ6XZ5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KIMMAX Kids Art Smock 3-7 years old Children Paint Apron Waterproof Painting Smock Long Sleeve Toddler Play Aprons for Painting Cooking Crafts Clay (Pink(M 100-125cm))**KIMMAX**£4.93**4.4★**▲ 309%**](https://www.amazon.co.uk/dp/B0BBM2B17T) [**GIOTTO Watercolour Set 24 Blocks Assorted Colours Super Washable For Children Parties and Schools 24 Colors**GIOTTO**£4.93**4.7★**▲ 159%**](https://www.amazon.co.uk/dp/B07YNQ81N7) [**Shuttle Art Washable Paints for Kids | 37 Pack Finger Paint Set with 10 Colours 60ml/Bottle Toddler Painting Set with Brushes Smock & Accessories | Non-Toxic Kids Paint for Early Education**Shuttle Art**£19.03**4.6★**▲ 55%**](https://www.amazon.co.uk/dp/B0891LN9BN) [**CRAYOLA Washable Project Paint Painting Supplies for Kids 6 Count**CRAYOLA**£3.31**4.7★**▲ 52%**](https://www.amazon.co.uk/dp/B00004UBH2) [**Creativity Point Watercolour Paint Set 21 Colours with 1 Paint Brush & with the Mixing Palette Watercolour Paint for Kids Artists Beginners Students Hobbyists Adults School**Creativity Point**£4.82**4.6★**▲ 29%**](https://www.amazon.co.uk/dp/B0DDYB8K33)
**~~View all trending →~~**
## **What buyers say about painting sets for children**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**16%
*“Good value for money”*
**Color**15%
*“vibrant colour”*
**Quality-Overall**15%
*“Good quality and are actually washable”*
**Paint Quality**8%
*“Great paint set”*
**Fun/Entertainment Experience**6%
*“Great fun”*
**Gifting Purpose**6%
*“Great for a present”*
**Ease Of Cleaning**4%
*“Easy to wash off”*
**Engraving/Paint/Sublimation**4%
*“Great set of paints that my toddler daughter enjoys painting with”*
**Ease Of Use**4%
*“Easy to use”*
**Washability**2%
*“Easy to wash”*
### **What buyers complain about **
**Color**15%
*“the water colour was so bad”*
**Size-Overall**11%
*“Small bottles”*
**Quality-Overall**11%
*“Rubbish product”*
**Ease Of Cleaning**10%
*“Not washable”*
**Smell**4%
*“smelly”*
**Paint Quality**4%
*“If you're looking for high quality paint sets it's probably not for you”*
**Value For Money**4%
*“It loses a star because I think the brand is expensive”*
**Mess Free**2%
*“leaves little mess or tidying up compared to paint”*
**Adhesion/Stickiness**2%
*“Paint doesn't stick at all”*
**Defective Material/Parts**2%
*“Item came damaged”*
### **Top return reasons **
**Size-Overall**20%
**Paint Quality**14%
**Color**12%
**Quality-Overall**11%
**Advertised Vs Actual Product**8%
**Gifting Purpose**8%
**Value For Money**7%
**Defective Material/Parts**4%
**Functionality-Overall**4%
**Water Resistance**2%
## **Common questions**
- **Is painting sets for children profitable to sell on Amazon United Kingdom?**
- The niche generates £160K/yr across 28 tracked products. 90-day search growth is -21.6%. Flapen's verdict: Skip it (45/100).
- **How competitive is the painting sets for children niche?**
- 22 brands and 61 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in painting sets for children?**
- Top complaints mined from reviews: Color, Size-Overall, Quality-Overall. The return rate is 0.4%.
- **When does demand for painting sets for children peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the painting sets for children niche?**
- Listings span £2.51–£24.13; the average listing price is £10.28 (sweet spot $15–$100). The average incumbent carries 3,974 reviews — the moat a new listing must climb.
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