---
title: "Painting Set — £65K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/painting-set"
last_updated: "2026-08-01T02:10:53.590Z"
locale: en
meta:
description: "Niche score 49/100 · £65K/yr market · 77K searches/yr · £24.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £65K/yr market · 77K searches/yr · £24.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Painting Set — £65K/yr Amazon UK Niche (2026) - Flapen"
---
# **painting set**
**Skip it**
Soft demand (-22.3% this quarter) — this niche doesn't clear our bar today.
Market size 16Growth 14Conversion 43Competition 71Returns 97Price range 85Avg price 95Brand share 57Review moat 44Quality gap 24
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£24.69**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£5.84–£79.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,111.47**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£65K**
£65K/yr · 77K searches
**Growth**
**Bad****-22.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, painting set is a £65K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **painting set market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£49K–£62K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#56**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **88%**
- **Out of stock**
- **4.9%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **196 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▲rising
**Sellers**
**27**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 88%
**Open market**
**23%**
- Nicpro23% - Shuttle Art20% - ARTKUNST12% - Inburit8% - RVLZKCPG8% - Raulde6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.3% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.2×
[**Open Trend **](https://flapen.com/research/uk/home-garden/painting-set/trend)
## **Top painting set search terms**
- **painting kit**31K/yr-13.4%1.7% conv. - **canvas painting set**15K/yr-37.1%3.5% conv. - **painting sets for adults**12K/yr-23.3%2.2% conv. - **painting kits**9K/yr-25.9%0.9% conv. - **painting sets**5K/yr-12.4%1.0% conv. - **paint kits for adults**4K/yr-32.1%1.7% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/painting-set/search-terms)
## **Top painting set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£3K8%£5K12%£8K16%£10K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Shuttle Art 46 Pack Acrylic Paints Set 30 Colours Acrylic Paint with 10 Brushes 3 Blank Canvas 1 Palette 1 Sponge Complete Craft Paint for Canvas Wood Ceramic Art Paints for Beginners Adults**Shuttle Art**£17.11**4.6★7,166 rev](https://www.amazon.co.uk/dp/B07Z61MR2H) [2**Inburit Acrylic Paints Set for Adults Painting Kit with Acrylic Paint**Inburit**£16.78**4.7★156 rev](https://www.amazon.co.uk/dp/B0DWMF4P68) [3**ARTKUNST 50 Pack Acrylic Paint Set 36 Colours Acrylic Paint (12ml) with 10 Brushes 3 Canvas 1 Palette Complete Set for Kids Adults Painting on Canvas Rocks Wood Ceramic**ARTKUNST**£11.45**4.6★2,447 rev](https://www.amazon.co.uk/dp/B0CZQRMNBB) [4**Nicpro Acrylic Paint Canvas Set 80PCS Art Painting Supplies Kit with 2 * 12 Colors Paint 6 Canvas 2 Table Easel 2 * 10 Brushes 2 Paper Pad 2 Palette for Artist Beginner Students**Nicpro**£19.79**4.5★99 rev](https://www.amazon.co.uk/dp/B0CQX7WJVQ) [5**Nicpro 68PCS Acrylic Paint Canvas Set Art Painting Supplies Kit with 24 Paints Table Easel 8 Canvas Panels 12 Brushes Paper Pad Cleaning Cup Sponge Palette for Artist Beginner**Nicpro**£22.31**4.7★470 rev](https://www.amazon.co.uk/dp/B0CQX9Y828)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**10 Pack Mini Acrylic Paint Kit 6 in Canvas Boards for Painting with 6.5 Easel Acrylic Paint Strips Painting Brushes Mini Canvas Easel Set for Artists Beginner**Yinqier**£19.12**5 rev5mo ago](https://www.amazon.co.uk/dp/B0GLYBJ7PN) [**Halobios Acrylic Paint Set Art Painting Supplies Kit with 24 Colors Acrylic Paints (22ML) Wooden Table Easel Canvas Painting Pads 10 Paint Brushes & Etc for Students Artists and Beginner**Halobios**£19.30**16 rev10mo ago](https://www.amazon.co.uk/dp/B0FSQRBWH5) [**187Pcs Professional All-in-One Art Painting Kit with Aluminum & Beech Wood Easel 96 Acrylic Watercolor & Oil Paint Set Complete Art Supplies Painting Set for Adults Artists Beginners**ARTALLY**£79.57**240 rev1y ago](https://www.amazon.co.uk/dp/B0FCFD52VD) [**Artbreezing Acrylic Painting Kit with Art Easel All-in-One Art Supplies**Artbreezing**£29.84**9 rev1y ago](https://www.amazon.co.uk/dp/B0F8B9MDFQ) [**Obidodi Mini Canvas and Easel Set 44 Pcs Painting Set Includes 4x4 Inches Canvas Wooden Mini Easel Acrylic Paint Brushes and Palette for Kids Sip and Paint Party for Adults Kids**Obidodi**£12.74**22 rev1y ago](https://www.amazon.co.uk/dp/B0F31XJQMV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**10 Pack Mini Acrylic Paint Kit 6 in Canvas Boards for Painting with 6.5 Easel Acrylic Paint Strips Painting Brushes Mini Canvas Easel Set for Artists Beginner**Yinqier**£19.12**5.0★**▲ 327%**](https://www.amazon.co.uk/dp/B0GLYBJ7PN) [**Halobios Acrylic Paint Set Art Painting Supplies Kit with 24 Colors Acrylic Paints (22ML) Wooden Table Easel Canvas Painting Pads 10 Paint Brushes & Etc for Students Artists and Beginner**Halobios**£19.30**4.3★**▲ 223%**](https://www.amazon.co.uk/dp/B0FSQRBWH5) [**Artbreezing Acrylic Painting Kit with Art Easel All-in-One Art Supplies**Artbreezing**£29.84**5.0★**▲ 195%**](https://www.amazon.co.uk/dp/B0F8B9MDFQ) [**RAULDE Paint Rollers and Trays Set of 21- Roller Sets for Painting - Paint Brush and Rollers Set - Rollers for Painting - Wall Paint Roller - Home Painting Kit**Raulde**£20.20**4.4★**▲ 115%**](https://www.amazon.co.uk/dp/B0CPFR841N) [**ARTKUNST 50 Pack Acrylic Paint Set 36 Colours Acrylic Paint (12ml) with 10 Brushes 3 Canvas 1 Palette Complete Set for Kids Adults Painting on Canvas Rocks Wood Ceramic**ARTKUNST**£11.45**4.6★**▲ 62%**](https://www.amazon.co.uk/dp/B0CZQRMNBB)
**~~View all trending →~~**
## **What buyers say about painting set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**22%
*“Excellent value”*
**Quality-Overall**20%
*“Excellent product”*
**Paint Quality**14%
*“Excellent paint set”*
**Color**13%
*“Love all the colors”*
**Ease Of Use**4%
*“Really handy”*
**Gifting Purpose**4%
*“Great for a present”*
**Advertised Vs Actual Product**4%
*“Exactly what I wanted”*
**Engraving/Paint/Sublimation**1%
*“were able to easily paint on my pottery clay”*
**Collectibles**1%
*“Great art set”*
**Ease Of Cleaning**1%
*“easy to clean”*
### **What buyers complain about **
**Paint Quality**19%
*“the paint palette personally is not of best quality”*
**Quality-Overall**18%
*“Poor quality”*
**Size-Overall**11%
*“tot its big”*
**Color**7%
*“yellows not great”*
**Strength**4%
*“Very brittle plastic”*
**Advertised Vs Actual Product**4%
*“Not as advertised”*
**Smell**3%
*“its the worst smell Ive ever experienced”*
**Durability**2%
*“bits still came off”*
**Value For Money**1%
*“WASTE OF MONEY”*
**Ease Of Use**1%
*“too hard to even open so I didnt get to use some of the colours which is unfortunate”*
### **Top return reasons **
**Size-Overall**46%
**Paint Quality**14%
**Quality-Overall**6%
**Value For Money**5%
**Advertised Vs Actual Product**4%
**Color**4%
**Defective Material/Parts**3%
**Compatibility-Overall**3%
**Ease Of Use**2%
**Functionality-Overall**2%
## **Common questions**
- **Is painting set profitable to sell on Amazon United Kingdom?**
- The niche generates £65K/yr across 32 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -22.3%. Flapen's verdict: Skip it (49/100).
- **How competitive is the painting set niche?**
- 20 brands and 27 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in painting set?**
- Top complaints mined from reviews: Paint Quality, Quality-Overall, Size-Overall. The return rate is 0.5%.
- **When does demand for painting set peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.2× the quietest.
- **What does it cost to enter the painting set niche?**
- Listings span £5.84–£79.57; the average listing price is £24.69 (sweet spot $15–$100). The average incumbent carries 2,111 reviews — the moat a new listing must climb.
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