---
title: "Paint Pens — £2.0M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/paint-pens"
last_updated: "2026-08-01T00:45:52.153Z"
locale: en
meta:
description: "Niche score 61/100 · £2.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · £2.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Paint Pens — £2.0M/yr Amazon UK Niche (2026) - Flapen"
---
# **paint pens**
**Worth a look**
Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 95Growth 24Conversion 66Competition 57Returns 98Price range 70Avg price 77Brand share 55Review moat 38Quality gap 32
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****£2.0M**
£2.0M/yr · 2.2M searches
**Avg price**
**Great****£15.61**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£4.00–£40.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,658.42**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-2.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, paint pens is a £2.0M/yr Amazon United Kingdom market (2.2M searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 61/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **paint pens market data**
- **Units sold / yr**
- **100K–125K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£1.6M–£2.0M**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#112**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **6.6%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**29**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 94%
**Open market**
**24%**
- STATIONERY ISLAND23% - ARTISTRO19% - Artecho18% - HYNEXLK7% - KEMYR4% - NICETY4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.2% search growth over the last 90 days.
70K50KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/home-garden/paint-pens/trend)
## **Top paint pens search terms**
- **acrylic paint pens**868K/yr+1.3%4.7% conv. - **acrylic markers**367K/yr-4.6%2.7% conv. - **paint pens**314K/yr-2.7%4.1% conv. - **acrylic pens**242K/yr-7.0%4.3% conv. - **acrylic paint markers**70K/yr+1.9%3.1% conv. - **paint markers**72K/yr-8.4%2.8% conv. - **acrylic marker pens**50K/yr-12.1%3.3% conv. - **acrylic paint pen**19K/yr+15.9%2.6% conv. - **paint pens adults**26K/yr+1.1%4.4% conv. - **acrylic brush markers**28K/yr-8.1%1.3% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/paint-pens/search-terms)
## **Top paint pens products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£101K10%£202K15%£303K20%£403K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**STATIONERY ISLAND Permanent Acrylic Paint Pens 24 Colours Dual Tip Markers for Rock Pumpkin Stone Glass Ceramic Wood & Fabric Fine & Brush Tip Water Based Paint Pens for Halloween Crafts**STATIONERY ISLAND**£6.46**4.6★2,878 rev](https://www.amazon.co.uk/dp/B0DT178VWC) [2**ARTISTRO Acrylic Paint Markers for Fabric Rock Wood Glass Craft - 24 Quick Dry Dual-Tip Fabric Paint Pens for Halloween Decorations - Pumpkin Painting Kit Art Supplies Christmas Gift**ARTISTRO**£6.92**4.5★6,892 rev](https://www.amazon.co.uk/dp/B0CXJ1TNV1) [3**Acrylic Paint Pens 68 Colors Dual Tip Acrylic Paint Markers for Rock Painting Glass Ceramic Stone Wood Egg Canvas - Fine & Brush Tip DIY Crafts**HYNEXLK**£17.20**4.7★323 rev](https://www.amazon.co.uk/dp/B0F6P9T6XZ) [4**ARTISTRO 24 Acrylic Paint Pens for Fabric Rock Wood Glass Easter Decoration & Crafts Dual Tip (Dot & Fine) Paint Markers for Adults Teens Kids - Art Supplies**ARTISTRO**£7.06**4.5★8,389 rev](https://www.amazon.co.uk/dp/B0CP48JPCH) [5**Artecho 48 Colors Dual Tip Acrylic Paint Pens Waterproof Acrylic Markers for Rock Painting Wood Glass Quick Dry Paint Pens with Portable Canvas Bag for Artists Beginners DIY Crafts**Artecho**£13.40**4.6★1,363 rev](https://www.amazon.co.uk/dp/B0F6CZGYB8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**24 Acrylic Paint Pens Dual Tip Acrylic Markers - Dot & Brush Tip Acrylic Paint Markers for Rock Painting Glass Ceramic Wood Stone Canvas & Fabric markers Paint Pens for Adults Kids DIY Craft**LEAFLINE**£8.49**26 rev1mo ago](https://www.amazon.co.uk/dp/B0GQH9L42Z) [**60 Colors Acrylic Paint Pens Dual Tip (Brush & Fine) Acrylic Paint Markers for Rock Painting Fabric Canvas Glass Paper Wood Ceramic Egg Leather and DIY Crafts**Generic**£12.94**30 rev6mo ago](https://www.amazon.co.uk/dp/B0GDXNY6GK) [**VividHues 100 Pack Acrylic Paint Pens 3mm Medium Tip Paint Markers for Rock Painting Stone Ceramic Wood Glass Fabric Water-Based Art Supplies for DIY Crafting**Generic**£15.17**31 rev7mo ago](https://www.amazon.co.uk/dp/B0G9TJ8SCJ) [**WINSONS 120 Colors Colouring Pens Acrylic Paint Pens Dual Brush Tip Non-Toxic Waterproof Drawing Markers with Storage Case Replaceble Nibs**WINSONS**£17.35**208 rev8mo ago](https://www.amazon.co.uk/dp/B0FV8F9W48) [**Gunsamg Acrylic Paint Pens 120 Colours Fine Tip Acrylic Markers 0.7mm Precision Tip Metallic Neon Glitter Shades Multi-Surface Craft Markers for Rock Painting Canvas Ceramic Wood Glass DIY Art**Gunsamg**£14.54**185 rev8mo ago](https://www.amazon.co.uk/dp/B0FPLRFPFP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**24 Acrylic Paint Pens Dual Tip Acrylic Markers - Dot & Brush Tip Acrylic Paint Markers for Rock Painting Glass Ceramic Wood Stone Canvas & Fabric markers Paint Pens for Adults Kids DIY Craft**LEAFLINE**£8.49**4.9★**▲ 303%**](https://www.amazon.co.uk/dp/B0GQH9L42Z) [**Lyuvie 240 Colours Acrylic Paint Pens Markers Set Permanent Water-BasedAcrylic Paint Brush Markers for Rock Painting Fabric Stone Wood Glass Paper Plastic Craft Supplies**Lyuvie**£40.13**4.6★**▲ 192%**](https://www.amazon.co.uk/dp/B0F599ZFPL) [**STATIONERY ISLAND Acrylic Paint Pens 36 Colours Paint Markers Dual tip Acrylic Markers for Rock Painting Stone Glass Ceramic Wood Metal Fabric Fine & Brush Tip Water Based Acrylic Pens**STATIONERY ISLAND**£9.22**4.6★**▲ 168%**](https://www.amazon.co.uk/dp/B0DR86BCVV) [**VividHues 100 Pack Acrylic Paint Pens 3mm Medium Tip Paint Markers for Rock Painting Stone Ceramic Wood Glass Fabric Water-Based Art Supplies for DIY Crafting**Generic**£15.17**4.6★**▲ 136%**](https://www.amazon.co.uk/dp/B0G9TJ8SCJ) [**Gunsamg 120 Colors Acrylic Paint Marker Set Water-Based Paint Pens with Flexible 1-5mm Brush Tip for Rock Ceramic Glass Stone Metal Fabric Painting**Gunsamg**£32.60**4.5★**▲ 126%**](https://www.amazon.co.uk/dp/B0DKHRC383)
**~~View all trending →~~**
## **What buyers say about paint pens**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**28%
*“Colours are bright”*
**Quality-Overall**15%
*“Amazing quality”*
**Value For Money**13%
*“Excellent value”*
**Pen/Pencil Quality**8%
*“Nice set of pens”*
**Ease Of Use**6%
*“are easy to handle”*
**Nib/Tip Quality**3%
*“the dual-tip design is brilliant”*
**Drawing Experience**2%
*“Nice drawing pen”*
**Quick Drying**2%
*“Quick drying too”*
**Advertised Vs Actual Product**2%
*“Exactly what I needed”*
**Spray/Flow**1%
*“The ink flows nicely”*
### **What buyers complain about **
**Color**13%
*“Not the same colours”*
**Quality-Overall**7%
*“Bad quality”*
**Display Colors**6%
*“Some of the colours dont work not happy with this item at all”*
**Functionality-Overall**6%
*“Dont work”*
**Nib/Tip Quality**5%
*“A lot of the pens arrived with their nibs already dried out”*
**Dry/Empty Ink**5%
*“one of them is completely dried out”*
**Durability**4%
*“Some have split before I have used them”*
**Value For Money**2%
*“I don't think they are worth the price”*
**Moist/Dry**2%
*“a few had dried out”*
**Gifting Purpose**2%
*“I wouldn't have been bothered if it wasn't a gift for someone else”*
### **Top return reasons **
**Color**17%
**Functionality-Overall**10%
**Dry/Empty Ink**8%
**Quality-Overall**8%
**Display Colors**6%
**Advertised Vs Actual Product**6%
**Gifting Purpose**5%
**Moist/Dry**4%
**Defective Material/Parts**3%
**Leak-Proof**3%
## **Common questions**
- **Is paint pens profitable to sell on Amazon United Kingdom?**
- The niche generates £2.0M/yr across 26 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -2.2%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the paint pens niche?**
- 19 brands and 29 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in paint pens?**
- Top complaints mined from reviews: Color, Quality-Overall, Display Colors. The return rate is 0.4%.
- **When does demand for paint pens peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the paint pens niche?**
- Listings span £4.00–£40.13; the average listing price is £15.61 (sweet spot $15–$100). The average incumbent carries 2,658 reviews — the moat a new listing must climb.
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