---
title: "Paint Palette — £104K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/paint-palette"
last_updated: "2026-08-01T03:00:51.142Z"
locale: en
meta:
description: "Niche score 49/100 · £104K/yr market · 264K searches/yr · £4.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £104K/yr market · 264K searches/yr · £4.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Paint Palette — £104K/yr Amazon UK Niche (2026) - Flapen"
---
# **paint palette**
**Skip it**
Prices mostly outside the sweet spot ($2.53–$7.44) — this niche doesn't clear our bar today.
Market size 26Growth 15Conversion 83Competition 54Returns 98Price range 0Avg price 12Brand share 82Review moat 69Quality gap 47
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Review moat**
**Good****735.67**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£104K**
£104K/yr · 264K searches
**Growth**
**Bad****-20.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£4.34**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.53–£7.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, paint palette is a £104K/yr Amazon United Kingdom market (264K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Nov. Verdict: Skip it — 49/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **paint palette market data**
- **Units sold / yr**
- **25K–30K**
- avg 750–1,000/product
- **Revenue / yr**
- **£109K–£130K**
- units × avg price
- **Conversion rate**
- **9.1%**
- **Avg BSR**
- **#56**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**24 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**53%**
Top 20: 94%
**Top-5 click share**
**53%**
Top 20: 94%
**Open market**
**44%**
- Ailiver27% - JCF8% - Royal & Langnickel8% - LIAMGUS6% - Redreo5% - Sweaty Pony4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.4% search growth over the last 90 days.
7K5KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/home-garden/paint-palette/trend)
## **Top paint palette search terms**
- **paint palette**119K/yr-24.6%7.8% conv. - **palette**24K/yr-14.0%5.5% conv. - **paint pallete tray**4K/yr+506.3%8.3% conv. - **artist palette**12K/yr-18.1%6.9% conv. - **paint pallet**12K/yr-39.9%9.2% conv. - **painting palette**13K/yr-23.1%7.3% conv. - **paint mixing palette**12K/yr-32.8%6.8% conv. - **acrylic paint palette**13K/yr-37.7%5.4% conv. - **artists palette**7K/yr-18.9%3.8% conv. - **paint pallets**5K/yr-12.0%5.8% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/paint-palette/search-terms)
## **Top paint palette products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£10K20%£21K30%£31K40%£42K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Painting Palette Paint Tray Palettes Plastic Round Palette Color Palette Mixing Palette for Painting and Oil DIY Craft Professional Art Painting(2 PCS)**Ailiver**£2.72**4.5★282 rev](https://www.amazon.co.uk/dp/B09FPX6VCY) [2**JCF 3 PCS Set Paint Tray Palette 6.7 Inch Plastic Round Palette with 10 Wells and 1 central reservoir for Watercolor Acrylic and Oil DIY Craft Professional Art Painting**JCF**£3.30**4.6★1,001 rev](https://www.amazon.co.uk/dp/B08687TVB4) [3**Royal & Langnickel Essentials 9 Well Rectangular Paint Palette. R2000156 White**Royal & Langnickel**£2.85**4.3★1,301 rev](https://www.amazon.co.uk/dp/B001AQZ54Y) [4**LIAMGUS acrylic paint palette mixing palette plastic pallets paint palette Mixing Pallet 10 Well White Round Paint Palette for Watercolor Acrylic and Oil DIY Craft Professional Art Painting**LIAMGUS**£2.60**4.4★165 rev](https://www.amazon.co.uk/dp/B0CXJ1WYB3) [5**Wooden Paint Palette 2 pack Oil Paint Palette Oval Shaped Wooden Painting Palette with Thumb Hole for Acrylic Watercolor Oil Paint DIY Art Craft Painting**Redreo**£4.21**4.5★199 rev](https://www.amazon.co.uk/dp/B0C657CD5V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MOXYOY Acrylic Paint Palette Plastic Artist Paint Palette Tray Mixing Palette with Thumb Hole and 10 Wells for Painting and Oil DIY Craft Professional Art Painting(2PCS)**MOXYOY**£3.34**17 rev7mo ago](https://www.amazon.co.uk/dp/B0G3487HB8) [**10 Pcs 6.7 Inch Round Plastic Paint Palette with 10 Wells & Central Reservoir Paint Tray Pallet for Acrylic Watercolor Oil Painting DIY Crafts and Art Painting Projects**YDYxieji**£5.07**4 rev7mo ago](https://www.amazon.co.uk/dp/B0FS6X6HGD) [**YANJINGSHE 2-Pack Clear Acrylic Paint Palette 15x25cm Oval Non-Stick Artist Palette for Mixing Acrylics & Oils Studio & Outdoor Painting**YANJINGSHE**£3.52**10 rev7mo ago](https://www.amazon.co.uk/dp/B0FR46D7WG) [**34-Piece Watercolour Palette Painting Set with 4 Paint Pallets and 30 Face Paint Brushes Ideal for Acrylic Oil Watercolour Face and Body Painting Perfect for Beginners**BeoTnp**£6.66**0 rev9mo ago](https://www.amazon.co.uk/dp/B0FXX884J7) [**1PCS Clear Acrylic Paint Palette Transparent Oval Shaped Non-Stick Oil Artist Mixing Palette Art Paint Tray with Protective Film for DIY Art Craft Painting (Ellipse)**TreeTribe**£3.21**11 rev9mo ago](https://www.amazon.co.uk/dp/B0FX9JRKDV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PEAPIN 1PCS Clear Acrylic Paint Palette Non-Stick Artist Palette (30x20cm)**PEAPIN**£3.60**5.0★**▲ 110%**](https://www.amazon.co.uk/dp/B0FS5TSGJB) [**10 Pcs 6.7 Inch Round Plastic Paint Palette with 10 Wells & Central Reservoir Paint Tray Pallet for Acrylic Watercolor Oil Painting DIY Crafts and Art Painting Projects**YDYxieji**£5.07**4.6★**▲ 93%**](https://www.amazon.co.uk/dp/B0FS6X6HGD) [**34-Piece Watercolour Palette Painting Set with 4 Paint Pallets and 30 Face Paint Brushes Ideal for Acrylic Oil Watercolour Face and Body Painting Perfect for Beginners**BeoTnp**£6.66**0.0★**▲ 92%**](https://www.amazon.co.uk/dp/B0FXX884J7) [**Makkas 10 Pcs Acrylic Brush Set with Mixing Palette | Wooden Handles & Nylon Bristles for Artists & Beginners**Makkas**£3.70**4.4★**▲ 82%**](https://www.amazon.co.uk/dp/B09GZRJ62J) [**6 Pcs Paint Palettes Round 15.8 cm Plastic Palettes Paint Tray Painting Palette Watercolour Mixing Palette Acrylic Oil Paints 10 Wells And 1 Central Reservoir For Watercolours Oil Acrylic Painting**WUPENGZON**£4.81**4.8★**▲ 51%**](https://www.amazon.co.uk/dp/B0F196HNXN)
**~~View all trending →~~**
## **What buyers say about paint palette**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Paint Quality**24%
*“great for painting”*
**Quality-Overall**14%
*“Great quality, not flimsy plastic, easy to clean”*
**Ease Of Cleaning**14%
*“Very good, cleans easy with oil paints”*
**Value For Money**11%
*“Good value for money”*
**Size-Overall**9%
*“Nice size”*
**Advertised Vs Actual Product**9%
*“As advertised”*
**Ease Of Use**5%
*“Easy to use”*
**Color**3%
*“It is much easier to mix your colours”*
**Durability**2%
*“they are really durable”*
**Compartment**2%
*“Great size with good sized compartments for your paints perfect for Artwork”*
### **What buyers complain about **
**Size-Overall**25%
*“small size”*
**Paint Quality**19%
*“so the paint doesn't get absorbed”*
**Advertised Vs Actual Product**11%
*“Confusing product title (1 item instead of 10) We were confused”*
**Strength**10%
*“Daughters said the brushes are decent, however, trays are very flimsy”*
**Quality-Overall**6%
*“Not the best quality”*
**Wood Quality**6%
*“Not quite wooden as described”*
**Product Condition**3%
*“It looks used”*
**Ease Of Cleaning**3%
*“Dirty”*
**Material Quality**3%
*“The material is very light”*
**Stain Resistance**2%
*“However, after three or four uses even using Masters paint removal and renovation soap this is still heavily stained”*
### **Top return reasons **
**Size-Overall**61%
**Paint Quality**11%
**Strength**9%
**Quality-Overall**5%
**Defective Material/Parts**4%
**Thickness**4%
**Value For Money**3%
**Wood Quality**2%
**Cleaning Modes**2%
**Scratch Resistance**1%
## **Common questions**
- **Is paint palette profitable to sell on Amazon United Kingdom?**
- The niche generates £104K/yr across 24 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -20.4%. Flapen's verdict: Skip it (49/100).
- **How competitive is the paint palette niche?**
- 24 brands and 34 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in paint palette?**
- Top complaints mined from reviews: Size-Overall, Paint Quality, Advertised Vs Actual Product. The return rate is 0.4%.
- **When does demand for paint palette peak?**
- Demand peaks in Nov; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the paint palette niche?**
- Listings span £2.53–£7.44; the average listing price is £4.34 (sweet spot $15–$100). The average incumbent carries 736 reviews — the moat a new listing must climb.
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