---
title: "Paint By Numbers for Adults — £833K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/paint-by-numbers-for-adults"
last_updated: "2026-08-01T01:06:41.122Z"
locale: en
meta:
description: "Niche score 60/100 · £833K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · £833K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Paint By Numbers for Adults — £833K/yr Amazon UK Niche (2026) - Flapen"
---
# **paint by numbers for adults**
**Worth a look**
Shows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 74Growth 14Conversion 30Competition 79Returns 94Price range 20Avg price 37Brand share 87Review moat 82Quality gap 70
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****365.58**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Market size**
**Good****£833K**
£833K/yr · 3.4M searches
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£10.48**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****£6.37–£17.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-21.6%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, paint by numbers for adults is a £833K/yr Amazon United Kingdom market (3.4M searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Dec. Verdict: Worth a look — 60/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **paint by numbers for adults market data**
- **Units sold / yr**
- **60K–80K**
- avg 500–750/product
- **Revenue / yr**
- **£629K–£838K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#375**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **100%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**32 **▼falling
**Sellers**
**41**
**Top-5 brand share**
**48%**
Top 20: 88%
**Top-5 click share**
**36%**
Top 20: 73%
**Open market**
**47%**
- Yaostarart16% - Hongyrjy11% - PHANTASYART8% - Mrnsiet7% - BEAYIOU6% - YALKIN5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.6% search growth over the last 90 days.
120K80KSpike '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/uk/home-garden/paint-by-numbers-for-adults/trend)
## **Top paint by numbers for adults search terms**
- **paint by numbers for adults**1.6M/yr-21.6%1.0% conv. - **paint by numbers**661K/yr-21.6%0.6% conv. - **painting by numbers for adults**288K/yr-24.7%1.0% conv. - **adult paint by numbers**135K/yr-23.1%0.8% conv. - **paint by numbers kits**132K/yr-10.3%0.5% conv. - **painting by numbers**123K/yr-29.7%0.5% conv. - **paint by numbers for adults with frame**89K/yr-31.3%0.1% conv. - **paint by number**57K/yr-13.2%0.6% conv. - **paint by numbers canvas**36K/yr-23.4%0.2% conv. - **adult paint by numbers canvas kits**38K/yr-27.6%0.5% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/paint-by-numbers-for-adults/search-terms)
## **Top paint by numbers for adults products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£33K8%£67K12%£100K16%£133K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yaostarart Coastal Lemon Tree Paint by Numbers for Adults Window View Adult Paint by Numbers Landscape Painting by Numbers for Adults Perfect for Gifts Home Wall Decor 12x16inch Mediterranean**Yaostarart**£7.51**4.3★89 rev](https://www.amazon.co.uk/dp/B0FWBJCCYG) [2**PHANTASYART Paint by Numbers for Adults Vintage Book-Adult Painting by Numbers Butterfly Painting by Numbers for Adults for Gifts and Home Wall Decor 12x16in**PHANTASYART**£7.74**4.3★50 rev](https://www.amazon.co.uk/dp/B0FWB4BYZV) [3**Hongyrjy Paint by Numbers 4 Pack Landscape Paint by Numbers Kits for Adults Beginner Home Wall Decor16x12inch**Hongyrjy**£13.40**4.4★305 rev](https://www.amazon.co.uk/dp/B0B7G951PQ) [4**YALKIN Paint by Numbers for Adults Kits Landscape Painting by Number Kits On Canvas Without Frame DIY Color Oil Painting Acrylic Paints Home Wall Decor 16x20in/40x50cm**YALKIN**£7.82**4.4★435 rev](https://www.amazon.co.uk/dp/B0D2X32ZL1) [5**Hongyrjy Wild Flowers Paint by Numbers for Adults-Painting Kits for Adults Flowers Paint by Number Canvas Perfect for Gifts and Home Wall Decor 12x16in**Hongyrjy**£8.41**4.6★22 rev](https://www.amazon.co.uk/dp/B0FC2DSWH9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**4 Pack Paint by Numbers for Adults with Framed Canvas & Wooden Easel Beach Adult Painting by Number Kit on Canvas DIY Coast Acrylic Oil Painting Kits with Brushes for Home Wall Decor 8x12 inch**Pujeknm**£15.70**54 rev4mo ago](https://www.amazon.co.uk/dp/B0GSX9GZ23) [**Artykapby Pain by Number for Adult Landscape Paint by Numbers Kits DIY Acrylic Oil Painting Adults Paint by Numbers for Gift Home Wall Decor 16x20 inch**Artykapby**£8.18**6 rev4mo ago](https://www.amazon.co.uk/dp/B0GSN8GN4P) [**Yaostarart 3 Pack Paint by Numbers for Adults Painting by Numbers for Adults Landscape Adult Paint by Numbers DIY Acrylic Painting Kits for Adults Perfect for Home Decor and Gifts 12x16inch**Yaostarart**£13.61**3 rev6mo ago](https://www.amazon.co.uk/dp/B0GDFSV7KG) [**GEEHEIY Paint by Numbers for Adults Flowers Shop Paint by Numbers Kits for Beginner Street DIY Adult Painting by Numbers Canvas Kits for Gift Home Decor 16 x 20 inch**GEEHEIY**£8.08**40 rev8mo ago](https://www.amazon.co.uk/dp/B0G2YCR9F4) [**WEMEON Giraffe Paint by Numbers for Adults Beginners-Giraffe Adults Paint by Numbers Kits Canvas for Gift Home Wall Decor(16x20 Inch)**WEMEON**£7.37**69 rev8mo ago](https://www.amazon.co.uk/dp/B0FYQ5T16W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**4 Pack Paint by Numbers for Adults with Framed Canvas & Wooden Easel Beach Adult Painting by Number Kit on Canvas DIY Coast Acrylic Oil Painting Kits with Brushes for Home Wall Decor 8x12 inch**Pujeknm**£15.70**4.4★**▲ 400%**](https://www.amazon.co.uk/dp/B0GSX9GZ23) [**Artykapby Pain by Number for Adult Landscape Paint by Numbers Kits DIY Acrylic Oil Painting Adults Paint by Numbers for Gift Home Wall Decor 16x20 inch**Artykapby**£8.18**4.8★**▲ 397%**](https://www.amazon.co.uk/dp/B0GSN8GN4P) [**Yaostarart 3 Pack Paint by Numbers for Adults Painting by Numbers for Adults Landscape Adult Paint by Numbers DIY Acrylic Painting Kits for Adults Perfect for Home Decor and Gifts 12x16inch**Yaostarart**£13.61**2.7★**▲ 341%**](https://www.amazon.co.uk/dp/B0GDFSV7KG) [**GEEHEIY Paint by Numbers for Adults Flowers Shop Paint by Numbers Kits for Beginner Street DIY Adult Painting by Numbers Canvas Kits for Gift Home Decor 16 x 20 inch**GEEHEIY**£8.08**4.3★**▲ 270%**](https://www.amazon.co.uk/dp/B0G2YCR9F4) [**Yaostarart Coastal Lemon Tree Paint by Numbers for Adults Window View Adult Paint by Numbers Landscape Painting by Numbers for Adults Perfect for Gifts Home Wall Decor 12x16inch Mediterranean**Yaostarart**£7.51**4.3★**▲ 191%**](https://www.amazon.co.uk/dp/B0FWBJCCYG)
**~~View all trending →~~**
## **What buyers say about paint by numbers for adults**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Paint Quality**16%
*“good paint quality”*
**Quality-Overall**16%
*“What really stood out to me is how well it balances quality and price”*
**Color**11%
*“Nice vibrant colours”*
**Value For Money**11%
*“Good for the price”*
**Fun/Entertainment Experience**10%
*“Keep you entertained”*
**Image/Picture Clarity**5%
*“Lovely picture”*
**Gifting Purpose**4%
*“good for gift”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Size-Overall**4%
*“decent size”*
**Ease Of Use**3%
*“Very easy”*
### **What buyers complain about **
**Paint Quality**37%
*“Poor paint quality”*
**Size-Overall**12%
*“Too small”*
**Advertised Vs Actual Product**8%
*“what was sent does not match this picture”*
**Quality-Overall**6%
*“Poor quality”*
**Color**6%
*“Brown hair has turned baby blue”*
**Ease Of Use**3%
*“dont come out easily though”*
**Print Quality**2%
*“some areas dont have numbers printed on them”*
**Strength**2%
*“Very Fragile”*
**Stretchability/Expandability/Elasticity**2%
*“The canvas was too small for the 40 x 50 frame I bought so was unable to stretch it smoothly”*
**Value For Money**2%
*“Complete waste of money”*
### **Top return reasons **
**Frame Quality**19%
**Size-Overall**18%
**Paint Quality**13%
**Advertised Vs Actual Product**13%
**Quality-Overall**8%
**Material Quality**5%
**Gifting Purpose**4%
**Stretchability/Expandability/Elasticity**3%
**Compatibility-Overall**2%
**Design-Overall**2%
## **Common questions**
- **Is paint by numbers for adults profitable to sell on Amazon United Kingdom?**
- The niche generates £833K/yr across 48 tracked products. 1 of 22 products launched in the last 360 days are still selling. 90-day search growth is -21.6%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the paint by numbers for adults niche?**
- 32 brands and 41 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in paint by numbers for adults?**
- Top complaints mined from reviews: Paint Quality, Size-Overall, Advertised Vs Actual Product. The return rate is 1.1%.
- **When does demand for paint by numbers for adults peak?**
- Demand peaks in Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the paint by numbers for adults niche?**
- Listings span £6.37–£17.12; the average listing price is £10.48 (sweet spot $15–$100). The average incumbent carries 366 reviews — the moat a new listing must climb.
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