---
title: "Paella Pan — £98K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/paella-pan"
last_updated: "2026-08-01T00:00:46.560Z"
locale: en
meta:
description: "Niche score 55/100 · £98K/yr market · 126K searches/yr · £28.23 avg price. A small market ($98K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £98K/yr market · 126K searches/yr · £28.23 avg price. A small market ($98K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Paella Pan — £98K/yr Amazon UK Niche (2026) - Flapen"
---
# **paella pan**
**Worth a look**
Shows a sweet-spot price point ($28.23 avg), but a small market ($98K/yr) keeps it on the watch list.
Market size 24Growth 66Conversion 34Competition 63Returns 58Price range 94Avg price 95Brand share 43Review moat 67Quality gap 62
**Avg price**
**Incredible****£28.23**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£13.54–£94.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****833.42**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+46.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.7%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£98K**
£98K/yr · 126K searches
According to Flapen's Amazon United Kingdom niche tracking, paella pan is a £98K/yr Amazon United Kingdom market (126K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 55/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **paella pan market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£71K–£85K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#49**
- **Page quality**
- **0%**
- **Prime**
- **78%**
- **Sponsored**
- **81%**
- **Out of stock**
- **13.5%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **—flat
**Sellers**
**37**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 86%
**Open market**
**17%**
- Alises32% - KitchenCraft20% - Garcima10% - INTIGNIS10% - Carmencita7% - GiPP4% - Open — no brand owns it (10 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +46.0% search growth over the last 90 days.
4K3KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/home-garden/paella-pan/trend)
## **Top paella pan search terms**
- **paella pan**93K/yr+49.7%2.4% conv. - **paella pan with lid**9K/yr+47.1%1.1% conv. - **paella pans**7K/yr+64.0%1.4% conv. - **paella dish**4K/yr+92.0%2.4% conv. - **paella pan induction hob**6K/yr-11.1%2.8% conv. - **paella pan for induction hob**4K/yr+29.3%1.5% conv. - **induction paella pan**3K/yr-1.9%3.2% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/paella-pan/search-terms)
## **Top paella pan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£4K8%£8K12%£12K16%£16K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Alises - Enamelled Carbon Steel Pan (Naturally Non-Stick) Paella Pan 32 cm - Paella Pan Regular 32 cm**Alises**£19.61**4.3★628 rev](https://www.amazon.co.uk/dp/B08KGVTP9Y) [2**KitchenCraft World of Flavours Non-Stick Paella Pan Carbon Steel Cookware for Traditional Rice Dishes and One-Pan Meals 32cm PFAS-Free**KitchenCraft**£13.54**4.2★1,812 rev](https://www.amazon.co.uk/dp/B004VQXD4O) [3**Alises - Anti-Rust Steel Paella Pan 40 cm-Enamelled Carbon Steel Pan (Naturally Non-Stick) - Paella Pan Regular 40cm**Alises**£23.96**4.3★628 rev](https://www.amazon.co.uk/dp/B08KGZGS41) [4**Garcima La Ideal 10036 Polished Steel Paella Pan 36cm Silver/Red**Garcima**£13.82**4.0★1,249 rev](https://www.amazon.co.uk/dp/B000QYNSRC) [5**KitchenCraft World of Flavours Non-Stick Paella Pan Carbon Steel Cookware for Traditional Rice Dishes and One-Pan Meals 46cm PFAS-Free**KitchenCraft**£21.54**4.2★1,812 rev](https://www.amazon.co.uk/dp/B004VQXD6M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GiPP 36 cm Non-Stick Induction Paella Pan Serves 6-8 Paella Pan Paella Skillet Heavy-Duty Induction Paella Skillet for Gas Electric & Ceramic Hobs Cookware**GiPP**£27.64**48 rev9mo ago](https://www.amazon.co.uk/dp/B0FY19R96N) [**Carmencita Chorizo Paella Kit with Enamelled Pan Complete Set for 4 People with Rice Olive Oil and Dehydrated Broth for Traditional Paella Seasoning Gluten Free Spanish Cooking Kit**Carmencita**£18.19**36 rev10mo ago](https://www.amazon.co.uk/dp/B0FQJWXKRZ) [**GFTIME Enameled Paella Pan 46cm Paella Pan Non-Stick for 12 Servings Perfect for Mediterranean & Spanish Dishes Suitable for Gas & Electric Stoves (Not Induction)**GFTIME**£22.10**41 rev1y ago](https://www.amazon.co.uk/dp/B0F98S368F) [**Camp&Fire Enamelled Carbon Steel Paella Pan - 46cm (18inch) Non-Stick Rust-Free Traditional Spanish Pan for Rice Seafood & Outdoor Cooking - Includes Silicone Hot Handle Holders.**Camp&Fire**£29.46**2 rev1y ago](https://www.amazon.co.uk/dp/B0DVXT5HXL) [**Inqibee 26 CM Tri-Ply Stainless Steel Paella Pan with Lid**Inqibee**£32.93**56 rev1y ago](https://www.amazon.co.uk/dp/B0DFVF1559)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GFTIME Enameled Paella Pan 46cm Paella Pan Non-Stick for 12 Servings Perfect for Mediterranean & Spanish Dishes Suitable for Gas & Electric Stoves (Not Induction)**GFTIME**£22.10**4.4★**▲ 175%**](https://www.amazon.co.uk/dp/B0F98S368F) [**Alises - Enamelled Carbon Steel Pan (Naturally Non-Stick) Paella Pan 34 cm - Paella Pan Regular 34 cm**Alises**£20.21**4.3★**▲ 116%**](https://www.amazon.co.uk/dp/B08KGVCJHQ) [**Garcima La Ideal Enamelled Steel Paella Pan 26cm Black**Garcima**£13.98**4.4★**▲ 93%**](https://www.amazon.co.uk/dp/B0049P0PCU) [**Alises - Enamelled Carbon Steel Pan (Naturally Non-Stick) Paella Pan 46 cm - Paella Pan Regular 46 cm**Alises**£27.90**4.3★**▲ 81%**](https://www.amazon.co.uk/dp/B08KGWQWF6) [**Alises - Enamelled Carbon Steel Induction Pan (Naturally Non-Stick) Paella Pan Induction Hob 34 cm - Paella Pan Induction 34 cm**Alises**£25.40**4.5★**▲ 75%**](https://www.amazon.co.uk/dp/B09QLKJRC4)
**~~View all trending →~~**
## **What buyers say about paella pan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“The pan is excellent quality”*
**Ease Of Cleaning**10%
*“Easy to clean”*
**Size-Overall**10%
*“Excellent size”*
**Cooking Experience**8%
*“Great size and surprisingly easy to cook with”*
**Non-Stick Coating**5%
*“The non-stick surface works very well so far”*
**Ease Of Use**4%
*“easy to use”*
**Strength**4%
*“Sturdy and easy to use”*
**Baking**3%
*“Excellent Paella set”*
**Weight Light**3%
*“not very heavy”*
**Value For Money**3%
*“Value for money”*
### **What buyers complain about **
**Quality-Overall**13%
*“Poor quality”*
**Size-Overall**10%
*“The pan is big”*
**Adhesion/Stickiness**9%
*“Bad non-stick coating”*
**Heat Resistance**6%
*“Only a small section in the middle of the pan gets hot”*
**Weight Heavy**5%
*“is very heavy [but without heat resistant handles],”*
**Ease Of Cleaning**3%
*“its a problem to clean after use”*
**Cooking Experience**3%
*“its impossible to cook a paella in this pan”*
**Value For Money**3%
*“a waste of my money”*
**Assembly/Installation**1%
*“It took 2 to assemble”*
**Dishwasher Safe**1%
*“I dont like to clean my pans in the dishwasher as it can take the protective coating off after a while”*
### **Top return reasons **
**Size-Overall**69%
**Quality-Overall**3%
**Compatibility-Overall**3%
**Rusts/Corrodes**2%
**Functionality-Overall**2%
**Adhesion/Stickiness**2%
**Heating**2%
**Flatness**2%
**Advertised Vs Actual Product**1%
**Thin**1%
## **Common questions**
- **Is paella pan profitable to sell on Amazon United Kingdom?**
- The niche generates £98K/yr across 36 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +46.0%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the paella pan niche?**
- 16 brands and 37 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in paella pan?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Adhesion/Stickiness. The return rate is 2.7%.
- **When does demand for paella pan peak?**
- Demand peaks in Jul–Aug; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the paella pan niche?**
- Listings span £13.54–£94.42; the average listing price is £28.23 (sweet spot $15–$100). The average incumbent carries 833 reviews — the moat a new listing must climb.
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