---
title: "Oxo Toilet Brush — £83K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/oxo-toilet-brush"
last_updated: "2026-08-01T00:23:44.345Z"
locale: en
meta:
description: "Niche score 40/100 · £83K/yr market · 36K searches/yr · £19.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £83K/yr market · 36K searches/yr · £19.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Oxo Toilet Brush — £83K/yr Amazon UK Niche (2026) - Flapen"
---
# **oxo toilet brush**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 21Growth 19Conversion 95Competition 6Returns 98Price range 84Avg price 85Brand share 0Review moat 24Quality gap 40
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****£19.08**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£2.68–£89.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,482.5**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£83K**
£83K/yr · 36K searches
**Growth**
**Bad****-11.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, oxo toilet brush is a £83K/yr Amazon United Kingdom market (36K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oxo toilet brush market data**
- **Units sold / yr**
- **4K–5K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£76K–£95K**
- units × avg price
- **Conversion rate**
- **12.3%**
- **Avg BSR**
- **#144**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **38%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**25**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**0%**
- OXO84% - MR.SIGA7% - Joseph Joseph5% - Ibergrif3% - EMBO2% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 10 weeks — -11.2% search growth over the last 90 days.
700500May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/home-garden/oxo-toilet-brush/trend)
## **Top oxo toilet brush search terms**
- **oxo toilet brush**18K/yr-6.4%5.6% conv. - **toilet brushes oxo**6K/yr-22.8%3.6% conv. - **oxo toilet brush with holder**5K/yr-10.7%9.7% conv. - **oxo good grips toilet brush**4K/yr-18.3%7.0% conv. - **toilet brush oxo**3K/yr+4.0%7.3% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/oxo-toilet-brush/search-terms)
## **Top oxo toilet brush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£8K20%£17K30%£25K40%£33K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OXO Good Grips Compact Toilet Brush & Canister**OXO**£12.64**4.6★10,098 rev](https://www.amazon.co.uk/dp/B003M8GMRW) [2**OXO Good Grips Compact Toilet Brush & Canister Gray**OXO**£10.00**4.4★7,485 rev](https://www.amazon.co.uk/dp/B072QKHTB3) [3**OXO SoftWorks Toilet Brush Set 2-pack**OXO**£89.34**4.8★181 rev](https://www.amazon.co.uk/dp/B0CH5ZPVMB) [4**MR.SIGA Toilet Bowl Brush and Holder Premium Quality with Solid Handle and Durable Bristles for Bathroom Cleaning White 1 Pack**MR.SIGA**£15.16**4.4★18,267 rev](https://www.amazon.co.uk/dp/B08TM4WH2Q) [5**Joseph Joseph Flex Lite - Silicone Toilet Brush with slimline holder set flexible anti-drip anti-clog deep clean head Grey/White Small**Joseph Joseph**£11.05**4.3★2,956 rev](https://www.amazon.co.uk/dp/B07MJV7Z95)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**OXO SoftWorks Toilet Brush Set 2-pack**OXO**£89.34**181 rev2y ago](https://www.amazon.co.uk/dp/B0CH5ZPVMB) [**MR.SIGA Toilet Bowl Brush and Holder Premium Quality with Solid Handle and Durable Bristles for Bathroom Cleaning White 1 Pack**MR.SIGA**£15.16**18,267 rev5y ago](https://www.amazon.co.uk/dp/B08TM4WH2Q) [**BOLMEN Toilet brush and holder Black or White plastic with Strong Dense Bristles (Black)**EMBO**£2.68**802 rev5y ago](https://www.amazon.co.uk/dp/B0CQRV25FY) [**Ibergrif M34152 Silicone Toilet Brushes & Holders Deep Cleaner Toilet Brush with Quick Drying Holder Set for Bathroom**Ibergrif**£5.25**10,164 rev6y ago](https://www.amazon.co.uk/dp/B08Y51NJ5F) [**Joseph Joseph Flex Lite - Silicone Toilet Brush with slimline holder set flexible anti-drip anti-clog deep clean head Grey/White Small**Joseph Joseph**£11.05**2,956 rev7y ago](https://www.amazon.co.uk/dp/B07MJV7Z95)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**OXO SoftWorks Toilet Brush Set 2-pack**OXO**£89.34**4.8★**▲ 314%**](https://www.amazon.co.uk/dp/B0CH5ZPVMB) [**BOLMEN Toilet brush and holder Black or White plastic with Strong Dense Bristles (Black)**EMBO**£2.68**4.5★**▲ 84%**](https://www.amazon.co.uk/dp/B0CQRV25FY) [**Ibergrif M34152 Silicone Toilet Brushes & Holders Deep Cleaner Toilet Brush with Quick Drying Holder Set for Bathroom**Ibergrif**£5.25**4.4★**▲ 63%**](https://www.amazon.co.uk/dp/B08Y51NJ5F) [**MR.SIGA Toilet Bowl Brush and Holder Premium Quality with Solid Handle and Durable Bristles for Bathroom Cleaning White 1 Pack**MR.SIGA**£15.16**4.4★**▲ 49%**](https://www.amazon.co.uk/dp/B08TM4WH2Q) [**OXO Good Grips Compact Toilet Brush & Canister Gray**OXO**£10.00**4.4★**▲ 30%**](https://www.amazon.co.uk/dp/B072QKHTB3)
**~~View all trending →~~**
## **What buyers say about oxo toilet brush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“No complaints”*
**Value For Money**19%
*“Good value for money”*
**Ease Of Cleaning**9%
*“Cleans really well”*
**Advertised Vs Actual Product**9%
*“Great as expected”*
**Design-Overall**6%
*“Love the aesthetics of these”*
**Strength**5%
*“Sturdy and durable”*
**Ease Of Use**4%
*“Ease of use”*
**Brush Quality**3%
*“But looks good and the brush feels nice”*
**Size-Overall**2%
*“Good fit”*
**Efficiency**2%
*“It seems to do the job really well”*
### **What buyers complain about **
**Ease Of Cleaning**16%
*“Difficult to keep clean”*
**Size-Overall**9%
*“Very small”*
**Value For Money**8%
*“Also the most expensive”*
**Quality-Overall**8%
*“it could be more sturdy and better quality”*
**Leak-Proof**7%
*“it spills all over the floor”*
**Strength**5%
*“A bit flimsy”*
**Functionality-Overall**4%
*“The brush itself doesnt work brilliantly”*
**Design-Overall**4%
*“Badly designed”*
**Durability**3%
*“Broke after less than a year”*
**Hard Feel**3%
*“It couldn't be much softer”*
### **Top return reasons **
**Color**13%
**Quality-Overall**13%
**Size-Overall**11%
**Defective Material/Parts**8%
**Strength**8%
**Cleaning Modes**5%
**Functionality-Overall**4%
**Material Quality**4%
**Mechanism Issues**4%
**Weight Light**3%
## **Common questions**
- **Is oxo toilet brush profitable to sell on Amazon United Kingdom?**
- The niche generates £83K/yr across 8 tracked products. 90-day search growth is -11.2%. Flapen's verdict: Skip it (40/100).
- **How competitive is the oxo toilet brush niche?**
- 5 brands and 25 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in oxo toilet brush?**
- Top complaints mined from reviews: Ease Of Cleaning, Size-Overall, Value For Money. The return rate is 0.4%.
- **What does it cost to enter the oxo toilet brush niche?**
- Listings span £2.68–£89.34; the average listing price is £19.08 (sweet spot $15–$100). The average incumbent carries 6,483 reviews — the moat a new listing must climb.
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