---
title: "Oxo Storage Containers — £139K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/oxo-storage-containers"
last_updated: "2026-07-31T23:59:59.591Z"
locale: en
meta:
description: "Niche score 36/100 · £139K/yr market · 142K searches/yr · £18.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £139K/yr market · 142K searches/yr · £18.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Oxo Storage Containers — £139K/yr Amazon UK Niche (2026) - Flapen"
---
# **oxo storage containers**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 31Growth 12Conversion 61Competition 38Returns 60Price range 78Avg price 84Brand share 0Review moat 24Quality gap 28
**Avg price**
**Great****£18.71**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£7.70–£41.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£139K**
£139K/yr · 142K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,920.05**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-26.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, oxo storage containers is a £139K/yr Amazon United Kingdom market (142K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 36/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oxo storage containers market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£112K–£150K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#356**
- **Page quality**
- **0%**
- **Prime**
- **84%**
- **Sponsored**
- **47%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▼falling
**Sellers**
**38**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**0%**
- OXO97% - Amazon Basics2% - PurKeep1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -26.2% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/home-garden/oxo-storage-containers/trend)
## **Top oxo storage containers search terms**
- **oxo storage containers**81K/yr-21.6%3.9% conv. - **oxo pop storage containers**18K/yr-33.1%4.3% conv. - **oxo pop**10K/yr-28.2%3.3% conv. - **oxo containers**9K/yr-24.0%2.5% conv. - **oxo good grips storage**8K/yr-25.0%2.9% conv. - **oxo storage**6K/yr-27.7%3.2% conv. - **oxo pop containers**3K/yr-6.8%1.9% conv. - **oxo pop container**6K/yr-69.6%3.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/oxo-storage-containers/search-terms)
## **Top oxo storage containers products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£7K10%£14K15%£21K20%£28K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OXO Good Grips POP Container Rectangle Short 1.6 L**OXO**£7.98**4.6★8,478 rev](https://www.amazon.co.uk/dp/B077VM684H) [2**OXO Good Grips POP Container Small Square Short 1 L**OXO**£7.70**4.5★7,629 rev](https://www.amazon.co.uk/dp/B077VLKNW6) [3**OXO Good Grips POP Container Big Square Short 2.6 L**OXO**£10.57**4.6★11,451 rev](https://www.amazon.co.uk/dp/B077VHCMRN) [4**OXO Good Grips 4-Piece Mini POP Container Set**OXO**£18.71**4.6★10,653 rev](https://www.amazon.co.uk/dp/B07MYYXW9V) [5**OXO Good Grips POP Container Small Square Short with Coffee Scoop 1 L**OXO**£9.18**4.4★300 rev](https://www.amazon.co.uk/dp/B082WNGLR8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**OXO Good Grips Twist & Stack Container 900 mL 2-Pack**OXO**£17.22**365 rev1y ago](https://www.amazon.co.uk/dp/B0DQLZLD5N) [**OXO Good Grips POP Limited Edition Pistachio Mini Spoons Set of 3**OXO**£36.13**216 rev1y ago](https://www.amazon.co.uk/dp/B0D18GLSD6) [**PurKeep 24 Pack Food Storage Containers - BPA Free 33.6L Airtight Kitchen Storage for Cereal Flour Sugar & Baking Supplies with 24 Labels & 1 Marker**PurKeep**£24.75**818 rev2y ago](https://www.amazon.co.uk/dp/B0D5M3P4QT) [**OXO Good Grips Silicone Reusable Bag Stand-Up Snack (335mL/12 oz) Oat**OXO**£9.43**203 rev2y ago](https://www.amazon.co.uk/dp/B0CP6C2X5Y) [**Amazon Basics 10-Container Airtight Food Storage Containers BPA Free Plastic Clear 3.1L X 2 2.4L X 2 1.8L X 2 1.1L X 2 0.47L X 2**Amazon Basics**£41.22**1,366 rev3y ago](https://www.amazon.co.uk/dp/B0978QMYJG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Basics 10-Container Airtight Food Storage Containers BPA Free Plastic Clear 3.1L X 2 2.4L X 2 1.8L X 2 1.1L X 2 0.47L X 2**Amazon Basics**£41.22**4.6★**▲ 336%**](https://www.amazon.co.uk/dp/B0978QMYJG) [**OXO Steel Coffee POP Container with Scoop 1.6 L**OXO**£19.05**4.5★**▲ 181%**](https://www.amazon.co.uk/dp/B08PSK7QGG) [**OXO Good Grips Round 3-Piece Mini Round POP Canister Set**OXO**£20.61**4.7★**▲ 74%**](https://www.amazon.co.uk/dp/B08WBYHZJV) [**OXO Good Grips POP Medium Cereal Dispenser 3.2 L**OXO**£13.67**4.7★**▲ 38%**](https://www.amazon.co.uk/dp/B00L9X4ZAI) [**OXO Good Grips POP Container Small Square Short 1 L**OXO**£7.70**4.5★**▲ 31%**](https://www.amazon.co.uk/dp/B077VLKNW6)
**~~View all trending →~~**
## **What buyers say about oxo storage containers**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**32%
*“The container itself is well made”*
**Size-Overall**14%
*“good variety of sizes”*
**Storage Capacity**9%
*“Easy storage”*
**Ease Of Use**7%
*“Easy to use”*
**Advertised Vs Actual Product**7%
*“exactly as described”*
**Durability**4%
*“also hasn't broken in the years we've been using them”*
**Value For Money**4%
*“Great value”*
**Shape/Style**3%
*“shape for what I want”*
**Strength**3%
*“is sturdy”*
**Grip**3%
*“I really like Oxo good grip pop containers”*
### **What buyers complain about **
**Size-Overall**28%
*“I was struggling to work out the right size for me”*
**Value For Money**28%
*“considering the price of these, this is very disappointing”*
**Quality-Overall**4%
*“Poor quality and a waste of money”*
**Touch/Button Controls**4%
*“The pop up button does not work because the lid still comes off”*
**Moist/Dry**1%
*“can take a while to dry”*
### **Top return reasons **
**Size-Overall**69%
**Defective Material/Parts**9%
**Functionality-Overall**2%
**Ease Of Use**2%
**Scratch Resistance**2%
**Value For Money**1%
**Product Condition**1%
**Advertised Vs Actual Product**1%
**Color Fading/Discoloration**1%
**Color**1%
## **Common questions**
- **Is oxo storage containers profitable to sell on Amazon United Kingdom?**
- The niche generates £139K/yr across 19 tracked products. 90-day search growth is -26.2%. Flapen's verdict: Skip it (36/100).
- **How competitive is the oxo storage containers niche?**
- 3 brands and 38 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in oxo storage containers?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 2.6%.
- **When does demand for oxo storage containers peak?**
- Demand peaks in Jan–Nov; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the oxo storage containers niche?**
- Listings span £7.70–£41.52; the average listing price is £18.71 (sweet spot $15–$100). The average incumbent carries 4,920 reviews — the moat a new listing must climb.
## **Related niches in Home & Garden**
- 79 [**mole repellent**](https://flapen.com/research/uk/home-garden/mole-repellent)£163K/yr+91.4%**Worth a look**- 80 [**sun lounger**](https://flapen.com/research/uk/home-garden/sun-lounger)£2.5M/yr+299.9%**Launch it**- 80 [**fly repellent fan**](https://flapen.com/research/uk/home-garden/fly-repellent-fan)£302K/yr>1,000%**Worth a look**- 80 [**ice maker**](https://flapen.com/research/uk/home-garden/ice-maker)£2.9M/yr+371.4%**Launch it**- 80 [**parasol base**](https://flapen.com/research/uk/home-garden/parasol-base)£1.1M/yr+904.4%**Launch it**- 80 [**air conditioner**](https://flapen.com/research/uk/home-garden/air-conditioner)£39.3M/yr>1,000%**Launch it**[**All Home & Garden niches **](https://flapen.com/research/uk/home-garden)