---
title: "Products — over door storage - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/over-door-storage/products"
last_updated: "2026-08-01T03:12:21.424Z"
locale: en
meta:
  description: "Niche score 43/100 · £203K/yr market · 616K searches/yr · £14.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 43/100 · £203K/yr market · 616K searches/yr · £14.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — over door storage - Flapen"
---

# **over door storage**

**Skip it**

Soft demand (-9.3% this quarter) — this niche doesn't clear our bar today.

Market size 40Growth 20Conversion 29Competition 40Returns 88Price range 70Avg price 67Brand share 38Review moat 46Quality gap 35

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Price range**

**Good****£8.53–£29.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****£14.08**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****1,882.95**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****£203K**

£203K/yr · 616K searches

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.3%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-9.3%**

90-day search growth — must beat 0% to launch