---
title: "Products — over door mirror - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/over-door-mirror/products"
last_updated: "2026-08-01T00:47:32.317Z"
locale: en
meta:
  description: "Niche score 53/100 · £117K/yr market · 202K searches/yr · £27.89 avg price. Soft demand (-7.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £117K/yr market · 202K searches/yr · £27.89 avg price. Soft demand (-7.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — over door mirror - Flapen"
---

# **over door mirror**

**Worth a look**

Shows low returns (0.9%), but soft demand (-7.5% this quarter) keeps it on the watch list.

Market size 27Growth 21Conversion 26Competition 54Returns 96Price range 87Avg price 95Brand share 51Review moat 69Quality gap 76

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****£27.89**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£6.19–£97.48**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****749.08**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****£117K**

£117K/yr · 202K searches

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-7.5%**

90-day search growth — must beat 0% to launch