---
title: "Search terms — outside tap - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/outside-tap/search-terms"
last_updated: "2026-08-01T02:12:55.780Z"
locale: en
meta:
  description: "Niche score 68/100 · £318K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 68/100 · £318K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — outside tap - Flapen"
---

# **outside tap**

**Worth a look**

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 52Growth 91Conversion 76Competition 57Returns 95Price range 43Avg price 41Brand share 73Review moat 66Quality gap 62

**Returns**

**Great****1.0%**

return rate — above 5% kills the launch gate

**Growth**

**Great****+100.8%**

90-day search growth — must beat 0% to launch

**Conversion**

**Great****7.4%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****61%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****857.29**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****£318K**

£318K/yr · 396K searches

**Price range**

**Okay****£5.93–£21.96**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£10.91**

avg listing price — sweet spot $15–$100

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")