---
title: "Outline Pens — £18K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/outline-pens"
last_updated: "2026-08-01T03:01:01.206Z"
locale: en
meta:
description: "Niche score 42/100 · £18K/yr market · 39K searches/yr · £5.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £18K/yr market · 39K searches/yr · £5.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Outline Pens — £18K/yr Amazon UK Niche (2026) - Flapen"
---
# **outline pens**
**Skip it**
Prices mostly outside the sweet spot ($3.69–$7.45) — this niche doesn't clear our bar today.
Market size 5Growth 7Conversion 78Competition 39Returns 97Price range 0Avg price 16Brand share 64Review moat 43Quality gap 73
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,174.89**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****£5.91**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-35.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£18K**
£18K/yr · 39K searches
**Price range**
**Bad****£3.69–£7.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, outline pens is a £18K/yr Amazon United Kingdom market (39K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **outline pens market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£18K–£24K**
- units × avg price
- **Conversion rate**
- **7.8%**
- **Avg BSR**
- **#459**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **14.5%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**21**
**Top-5 brand share**
**66%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**28%**
- YITHINC26% - JUSTDOODLE23% - AKARUED6% - ECtury6% - CNMTCCO6% - ANYUKE6%
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — -35.3% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 17.8×
[**Open Trend **](https://flapen.com/research/uk/home-garden/outline-pens/trend)
## **Top outline pens search terms**
- **outline pens**17K/yr+9.1%5.9% conv. - **outline markers**13K/yr-66.8%3.4% conv. - **outline marker pens**3K/yr-24.9%8.8% conv. - **outliner pens**3K/yr-38.9%6.2% conv. - **outline pens metallic markers**5K/yr-48.1%11.9% conv. - **dual line highlighter pens**73/yr-100.0%0.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/outline-pens/search-terms)
## **Top outline pens products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£2K20%£4K30%£5K40%£7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**JUSTDOODLE 12 x Metallic Outline Marker Pens Coloured Glitter Pens with Double Line Feature Ideal Gifts for Girls Art Supplies Scrapbook & Stocking Filler for Kids 12 Multicolour Pens**JUSTDOODLE**£7.31**4.4★120 rev](https://www.amazon.co.uk/dp/B0D4316DWC) [2**YITHINC Glitter Pens Outline Marker Pen Arts and Crafts Gift for Kids Girls Teenage Girls Gift 12 Sparkle Metallic Colouring Pens Easter Gifts for 4 5 6 7 8 9 10 11 12 Year Old Girls**YITHINC**£5.03**4.5★8,919 rev](https://www.amazon.co.uk/dp/B07ZF9J4MY) [3**AKARUED Black Fineliner Pens 12 Pack Fineliners Technical Drawing Micro Liner Sketch Pen for Artists Waterproof Markers for Zentangle Illustration Manga Outline Art Supplies**AKARUED**£7.07**4.6★2,092 rev](https://www.amazon.co.uk/dp/B08V4KXSSY) [4**ECtury Girls Birthday Presents 12 Glitter Pens Outline Marker Pens Teenage Girl Gifts Arts and Crafts for Kids Colouring Pens Art Supplies Stocking Fillers Kids Gifts for 4-12 Year Old Girls**ECtury**£6.58**4.5★4,805 rev](https://www.amazon.co.uk/dp/B08R3JGSQB) [5**CNMTCCO Easter Gifts for Kids 12 Colors Outline Markers Pens Glitter Pens for Kids Magic Pens Art & Craft Supplies Birthday Easter Gifts for 4-12 Year Old Girls and Teens Art Stuff**CNMTCCO**£4.73**4.1★114 rev](https://www.amazon.co.uk/dp/B0CN35TGW1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**12 Colors Glitter Pens - Colouring Outline Pens Markers Double Line**HaiFafafaing**£5.96**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GY4Y1YCK) [**Zirax 12 Colours Outline Marker Pens Double Line Glitter Pens for Kids Teenage Girls Metallic Shimmer Markers for Easter Gifts Scrapbooking Birthday Cards DIY Art Crafts & School Stationery**Zirax**£5.06**4 rev4mo ago](https://www.amazon.co.uk/dp/B0GS8H8VTQ) [**swihorab 12 Colors Outline Markers Stocking Stuffers Double Line Glitter Marker Pens Shimmer Markers for Christmas Greeting Cards Outline Pens Art Supplies for Scrapbook Crafts DIY Art Crafts**swihorab**£6.53**16 rev10mo ago](https://www.amazon.co.uk/dp/B0FQTDH7KF) [**Toced Glitter Pens Outline Marker Pen Arts and Crafts Gift for Kids Teenage Girl Gifts 12 Sparkle Metallic Colouring Pens Birthday Gifts for 4-12 Year Old Girls**Toced**£3.69**7 rev11mo ago](https://www.amazon.co.uk/dp/B0FL243LJ9) [**YKKYK 12-Colors Colouring Pens Metallic Marker Pens Acrylic Paint Pens Glitter Pens Outline Marker Pens for Black Paper Card Making DIY Photo Album Scrapbook Crafts Arts and Crafts for Kids**YKKYK**£7.45**3 rev1y ago](https://www.amazon.co.uk/dp/B0DTFF7VMF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Zirax 12 Colours Outline Marker Pens Double Line Glitter Pens for Kids Teenage Girls Metallic Shimmer Markers for Easter Gifts Scrapbooking Birthday Cards DIY Art Crafts & School Stationery**Zirax**£5.06**2.8★**▲ 924%**](https://www.amazon.co.uk/dp/B0GS8H8VTQ) [**12 Colors Glitter Pens - Colouring Outline Pens Markers Double Line**HaiFafafaing**£5.96**0.0★**▲ 910%**](https://www.amazon.co.uk/dp/B0GY4Y1YCK) [**CNMTCCO Easter Gifts for Kids 12 Colors Outline Markers Pens Glitter Pens for Kids Magic Pens Art & Craft Supplies Birthday Easter Gifts for 4-12 Year Old Girls and Teens Art Stuff**CNMTCCO**£4.73**4.1★**▲ 737%**](https://www.amazon.co.uk/dp/B0CN35TGW1) [**YKKYK 12-Colors Colouring Pens Metallic Marker Pens Acrylic Paint Pens Glitter Pens Outline Marker Pens for Black Paper Card Making DIY Photo Album Scrapbook Crafts Arts and Crafts for Kids**YKKYK**£7.45**5.0★**▲ 710%**](https://www.amazon.co.uk/dp/B0DTFF7VMF) [**Toced Glitter Pens Outline Marker Pen Arts and Crafts Gift for Kids Teenage Girl Gifts 12 Sparkle Metallic Colouring Pens Birthday Gifts for 4-12 Year Old Girls**Toced**£3.69**3.3★**▲ 361%**](https://www.amazon.co.uk/dp/B0FL243LJ9)
**~~View all trending →~~**
## **What buyers say about outline pens**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**18%
*“nice range of colours”*
**Quality-Overall**17%
*“Good quality”*
**Value For Money**14%
*“Good price”*
**Pen/Pencil Quality**10%
*“Great pens”*
**Advertised Vs Actual Product**8%
*“Work exactly as advertised”*
**Ease Of Use**4%
*“Easy to use”*
**Thickness**3%
*“Good variation in thickness”*
**Writing Experience**3%
*“the rest did lovely writing”*
**Shape/Style**2%
*“Nice different style”*
**Drawing Experience**2%
*“Nice to draw with”*
### **What buyers complain about **
**Durability**10%
*“Dont last very long”*
**Moist/Dry**10%
*“Dried out so faulty”*
**Color**7%
*“they were not producing the outline of the colour”*
**Stain Resistance**7%
*“I used these for a cute little Easter hunt and when I came to use them, followed the instructions and the ink just spilled out everywhere staining my sofa and hands”*
**Value For Money**7%
*“What a waste of my money”*
**Brightness/Shine/Glow**6%
*“cant say they are very glittery at all”*
**Functionality-Overall**6%
*“Dont work”*
**Dry/Empty Ink**5%
*“The ink doesn't last long at all”*
**Nib/Tip Quality**5%
*“one pen didn't have a nib so wouldn't work”*
**Quality-Overall**2%
*“Not as good”*
### **Top return reasons **
**Functionality-Overall**16%
**Advertised Vs Actual Product**13%
**Leak-Proof**10%
**Quality-Overall**8%
**Dry/Empty Ink**7%
**Color**6%
**Size-Overall**4%
**Display Colors**4%
**Water Resistance**4%
**Defective Material/Parts**3%
## **Common questions**
- **Is outline pens profitable to sell on Amazon United Kingdom?**
- The niche generates £18K/yr across 18 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -35.3%. Flapen's verdict: Skip it (42/100).
- **How competitive is the outline pens niche?**
- 16 brands and 21 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in outline pens?**
- Top complaints mined from reviews: Durability, Moist/Dry, Color. The return rate is 0.5%.
- **When does demand for outline pens peak?**
- Demand peaks in Nov–Dec; the busiest month runs 17.8× the quietest.
- **What does it cost to enter the outline pens niche?**
- Listings span £3.69–£7.45; the average listing price is £5.91 (sweet spot $15–$100). The average incumbent carries 2,175 reviews — the moat a new listing must climb.
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