---
title: "Outdoor Mats for Front Door — £148K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/outdoor-mats-for-front-door"
last_updated: "2026-07-31T23:29:06.839Z"
locale: en
meta:
description: "Niche score 56/100 · £148K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · £148K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Outdoor Mats for Front Door — £148K/yr Amazon UK Niche (2026) - Flapen"
---
# **outdoor mats for front door**
**Worth a look**
Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 32Growth 16Conversion 36Competition 90Returns 96Price range 56Avg price 44Brand share 82Review moat 59Quality gap 55
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Review moat**
**Good****1,145.72**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£4.45–£28.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£11.31**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£148K**
£148K/yr · 452K searches
**Growth**
**Bad****-17.3%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, outdoor mats for front door is a £148K/yr Amazon United Kingdom market (452K searches/yr). The top 5 brands hold 53% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **outdoor mats for front door market data**
- **Units sold / yr**
- **13K–15K**
- avg 100–250/product
- **Revenue / yr**
- **£141K–£170K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#93**
- **Page quality**
- **0%**
- **Prime**
- **54%**
- **Sponsored**
- **82%**
- **Out of stock**
- **7.1%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**36 **▼falling
**Sellers**
**68**
**Top-5 brand share**
**53%**
Top 20: 90%
**Top-5 click share**
**25%**
Top 20: 58%
**Open market**
**43%**
- Nicoman17% - Lifestyle comfort ltd15% - FloorPro10% - BLADO6% - EDS5% - Qingbei Rina5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.3% search growth over the last 90 days.
18K13KSpike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/home-garden/outdoor-mats-for-front-door/trend)
## **Top outdoor mats for front door search terms**
- **coir door mats**106K/yr-26.7%1.3% conv. - **outdoor mats door**44K/yr+0.4%2.5% conv. - **rubber door mat**74K/yr-16.5%2.5% conv. - **rubber door mats outdoor**26K/yr-23.0%3.3% conv. - **coir door mat**27K/yr-7.7%1.7% conv. - **outdoor rubber door mat**20K/yr-10.1%2.6% conv. - **coir mat**23K/yr-25.1%1.4% conv. - **coir doormat**22K/yr-30.9%1.2% conv. - **large outdoor door mat**14K/yr-26.6%0.4% conv. - **large outdoor mat**9K/yr+52.1%0.4% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/outdoor-mats-for-front-door/search-terms)
## **Top outdoor mats for front door products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£3K4%£6K6%£9K8%£12K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**FloorPro Living Coir Matting for Entrances - Tough Bristles - Doorway Coconut Entrance Mat Strips - Cut to Size - Doormats (0.5m x 1m (50cm x 100cm))**FloorPro**£16.55**4.5★1,939 rev](https://www.amazon.co.uk/dp/B08SKG2KYF) [2**Honeycomb Outdoor Rubber Doormat Boot Scraper Front Door Mat Heavy Duty Recycled Rubber with Drainage Holes Anti Fatigue Dirt Scraper Playground Garden Matting (60x40cm 1.3cm Thick Small)**Nicoman**£6.96**4.5★891 rev](https://www.amazon.co.uk/dp/B0C67M47TX) [3**Qingbei Rina Front Door Mats for Outside 40x70cm**Qingbei Rina**£13.21**4.1★688 rev](https://www.amazon.co.uk/dp/B0CFD2WC27) [4**EDS Coco Coir Door Mat with Rubber Backing Floor Mat Outdoor Mat Heavy Duty Doormats Shoe Scrapper Removes Grass and Dirt for Front Door Patio and Entrance (45 X 75 CM) (PACK OF 1)**EDS**£10.78**4.5★644 rev](https://www.amazon.co.uk/dp/B0BP2MP1T6) [5**LSC Rubber Door Mat Outdoor Heavy Duty Large Door Mat Non Slip Dirt Scraper Outdoor Mats for Front Door Black Welcome Decorative Wrought Iron Effect Drainage Doormats Outside (Pack of 1 45 X 75 cm)**Lifestyle comfort ltd**£10.81**4.7★1,326 rev](https://www.amazon.co.uk/dp/B09K5GX7NL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**eXtreme Natural Coir Front Door Mat Cut to Size Non-Slip Heavy Duty**eXtreme**£6.62**36 rev7mo ago](https://www.amazon.co.uk/dp/B0GGBZ4TT7) [**Nicoman Rubber Doormat Non-Slip Deckplate Surface Low-Profile Heavy-Duty Water-Resistant Indoor Outdoor Entrance Patios Garden Garages (Black 60cm x 40cm)**Nicoman**£7.03**41 rev8mo ago](https://www.amazon.co.uk/dp/B0G2S2Z2VR) [**FB FunkyBuys Coir Door Mats Outdoor - Thick Bristles Non-Slip Rubber Backing - Natural Heavy Duty Coconut Mat - Front Door Mat Ideal for Porch Entryways Office & Home**FB FunkyBuys**£7.34**115 rev11mo ago](https://www.amazon.co.uk/dp/B0FHHQ267P) [**DEXI Door Mat 43 x 76 cm Non-slip Dirt Trapper Doormats Outside Quick-Dry & Heavy-Duty Outdoor Floor Mats for Entrance Patio Garden Dark Grey**DEXI**£15.91**706 rev1y ago](https://www.amazon.co.uk/dp/B0DPH5JGBW) [**LSC Rubber Door Mat Heavy Duty Non-Slip Door Mats Outdoor Anti Fatigue Dirt Scrapper Floor Mat For Entrance Backdoor Patio And Lawn Outdoor Mat BRICK 45 X 75 CM (PACK OF 1)**Lifestyle comfort ltd**£8.74**216 rev1y ago](https://www.amazon.co.uk/dp/B0DMTBS72N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nicoman Rubber Doormat Non-Slip Deckplate Surface Low-Profile Heavy-Duty Water-Resistant Indoor Outdoor Entrance Patios Garden Garages (Black 60cm x 40cm)**Nicoman**£7.03**4.2★**▲ 97%**](https://www.amazon.co.uk/dp/B0G2S2Z2VR) [**eXtreme Natural Coir Front Door Mat Cut to Size Non-Slip Heavy Duty**eXtreme**£6.62**4.4★**▲ 84%**](https://www.amazon.co.uk/dp/B0GGBZ4TT7) [**JVL Rubber Ring Heavy Duty Outdoor Entrance Door Mat 40 x 60 cm**JVL**£5.35**4.6★**▲ 63%**](https://www.amazon.co.uk/dp/B00483BKQI) [**COLOR&GEOMETRY Super Heavyweight TPE Welcome Mat Outdoor 43x75cm Black**COLOR&GEOMETRY**£28.33**4.4★**▲ 59%**](https://www.amazon.co.uk/dp/B0DKTFSDHB) [**Qingbei Rina Front Door Mats for Outside 40x70cm**Qingbei Rina**£13.21**4.1★**▲ 50%**](https://www.amazon.co.uk/dp/B0CFD2WC27)
**~~View all trending →~~**
## **What buyers say about outdoor mats for front door**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“Good quality mat”*
**Value For Money**12%
*“good value”*
**Advertised Vs Actual Product**11%
*“Just as described”*
**Size-Overall**7%
*“Fits perfect”*
**Strength**6%
*“Quite strong product in”*
**Ease Of Cleaning**5%
*“Easy to clean”*
**Durability**3%
*“Sturdy and durable”*
**Color**3%
*“the colours are fantastic”*
**Design-Overall**3%
*“Appealing design”*
**Material Quality**2%
*“very good quality material”*
### **What buyers complain about **
**Quality-Overall**13%
*“Very expensive for the quality”*
**Size-Overall**11%
*“they don't do the right size”*
**Durability**7%
*“broke in 3 places before I even use it”*
**Thickness**7%
*“A bit thin”*
**Value For Money**6%
*“looks more expensive than it was”*
**Suitable For Outdoor**5%
*“Poor quality and unsuitable for outdoor use”*
**Color**5%
*“darker than expected”*
**Strength**5%
*“Light and flimsy”*
**Advertised Vs Actual Product**4%
*“Do not expect the product advertised”*
**Weight Heavy**4%
*“Very very heavy”*
### **Top return reasons **
**Size-Overall**58%
**Quality-Overall**9%
**Color**4%
**Thin**4%
**Advertised Vs Actual Product**4%
**Thickness**3%
**Material Quality**2%
**Strength**2%
**Weight Heavy**2%
**Defective Material/Parts**1%
## **Common questions**
- **Is outdoor mats for front door profitable to sell on Amazon United Kingdom?**
- The niche generates £148K/yr across 71 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is -17.3%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the outdoor mats for front door niche?**
- 36 brands and 68 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in outdoor mats for front door?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 0.8%.
- **When does demand for outdoor mats for front door peak?**
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- **What does it cost to enter the outdoor mats for front door niche?**
- Listings span £4.45–£28.33; the average listing price is £11.31 (sweet spot $15–$100). The average incumbent carries 1,146 reviews — the moat a new listing must climb.
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