---
title: "Outdoor Door Mat — £478K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/outdoor-door-mat"
last_updated: "2026-07-31T23:26:21.321Z"
locale: en
meta:
description: "Niche score 58/100 · £478K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · £478K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Outdoor Door Mat — £478K/yr Amazon UK Niche (2026) - Flapen"
---
# **outdoor door mat**
**Worth a look**
Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 59Growth 16Conversion 35Competition 82Returns 96Price range 56Avg price 48Brand share 68Review moat 48Quality gap 65
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£478K**
£478K/yr · 1.5M searches
**Price range**
**Good****£4.45–£28.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,704.94**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£11.72**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-17.3%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, outdoor door mat is a £478K/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **outdoor door mat market data**
- **Units sold / yr**
- **40K–50K**
- avg 500–750/product
- **Revenue / yr**
- **£469K–£586K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#57**
- **Page quality**
- **0%**
- **Prime**
- **63%**
- **Sponsored**
- **85%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**22 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**64%**
Top 20: 99%
**Top-5 click share**
**33%**
Top 20: 72%
**Open market**
**31%**
- Lifestyle comfort ltd18% - Qingbei Rina16% - Nicoman13% - EDS9% - Yimobra8% - BLADO5%
## **Demand**
Weekly Amazon search volume, last 8 weeks — -17.3% search growth over the last 90 days.
23K18KJun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/home-garden/outdoor-door-mat/trend)
## **Top outdoor door mat search terms**
- **door mats outdoor**239K/yr-3.5%2.1% conv. - **outdoor door mat**220K/yr-47.5%2.0% conv. - **front door mat outside**145K/yr-2.6%1.8% conv. - **outside door mat**121K/yr-12.1%2.0% conv. - **coir door mats**106K/yr-26.7%1.1% conv. - **outdoor mats door**44K/yr+0.4%2.5% conv. - **doormats outside**67K/yr-7.6%2.2% conv. - **rubber door mat**74K/yr-16.5%1.5% conv. - **door mat outdoor**65K/yr-19.3%1.8% conv. - **outdoor mats for front door**86K/yr-22.8%1.9% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/outdoor-door-mat/search-terms)
## **Top outdoor door mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£14K6%£29K9%£43K12%£57K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Qingbei Rina Front Door Mats for Outside 40x70cm**Qingbei Rina**£13.21**4.1★688 rev](https://www.amazon.co.uk/dp/B0CFD2WC27) [2**Nicoman Tile Heavy Duty Boot Scraper Doormat Non-Slip Anti-Fatigue Eco-Friendly Rubber Indoor/Outdoor Door Mat Rectangular (60x40cm) Blue Border**Nicoman**£9.69**4.4★2,086 rev](https://www.amazon.co.uk/dp/B0CXNF81NK) [3**EDS Coco Coir Door Mat with Rubber Backing Floor Mat Outdoor Mat Heavy Duty Doormats Shoe Scrapper Removes Grass and Dirt for Front Door Patio and Entrance (45 X 75 CM) (PACK OF 1)**EDS**£10.78**4.5★644 rev](https://www.amazon.co.uk/dp/B0BP2MP1T6) [4**BLADO Washable Door Mats Indoor & Outdoor - Non-Slippery Heavy Duty - Stylish & Large Rubber - Perfect Dust Grabbing Doormats (Anthracite 40cm x 60cm)**BLADO**£5.14**4.3★14,106 rev](https://www.amazon.co.uk/dp/B081H4VCMB) [5**LSC Nexa Outdoor Door Mat Heavy Duty Front Porch Mat with Rubber Backing Dirt & Grass Scraper for Entrance Patio and Home Use. (45 x 75 cm pack of 1)**Lifestyle comfort ltd**£8.65**4.6★77 rev](https://www.amazon.co.uk/dp/B0FTSPF6Y4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LSC Nexa Outdoor Door Mat Heavy Duty Front Porch Mat with Rubber Backing Dirt & Grass Scraper for Entrance Patio and Home Use. (45 x 75 cm pack of 1)**Lifestyle comfort ltd**£8.65**77 rev9mo ago](https://www.amazon.co.uk/dp/B0FTSPF6Y4) [**Qingbei Rina Front Door Mats Outdoor 40x70cm Grey**Qingbei Rina**£13.44**688 rev11mo ago](https://www.amazon.co.uk/dp/B0FPCF1YXZ) [**AMEHA Door Mat Indoor & Outdoor Brown 40x60 Cm Heavy Duty Rubber Door Mats Dirt Trapper Non Slip Washable Barrier Floor Mat Entrance Rug Shoes Scraper Super Absorbent Front Doormats**AMEHA**£4.48**1,267 rev11mo ago](https://www.amazon.co.uk/dp/B0FGCV7358) [**DEXI Door Mat 43 x 76 cm Non-slip Dirt Trapper Doormats Outside Quick-Dry & Heavy-Duty Outdoor Floor Mats for Entrance Patio Garden Dark Grey**DEXI**£15.91**706 rev1y ago](https://www.amazon.co.uk/dp/B0DPH5JGBW) [**LSC Rubber Door Mat Heavy Duty Non-Slip Door Mats Outdoor Anti Fatigue Dirt Scrapper Floor Mat For Entrance Backdoor Patio And Lawn Outdoor Mat BRICK 45 X 75 CM (PACK OF 1)**Lifestyle comfort ltd**£8.74**216 rev1y ago](https://www.amazon.co.uk/dp/B0DMTBS72N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Qingbei Rina Front Door Mats Outdoor 40x70cm Grey**Qingbei Rina**£13.44**4.1★**▲ 321%**](https://www.amazon.co.uk/dp/B0FPCF1YXZ) [**Nicoman Tile Heavy Duty Boot Scraper Doormat Non-Slip Anti-Fatigue Eco-Friendly Rubber Indoor/Outdoor Door Mat Halfmoon (75x44cm) Blue Border**Nicoman**£14.81**4.4★**▲ 148%**](https://www.amazon.co.uk/dp/B09B2PSMN5) [**LSC Nexa Outdoor Door Mat Heavy Duty Front Porch Mat with Rubber Backing Dirt & Grass Scraper for Entrance Patio and Home Use. (45 x 75 cm pack of 1)**Lifestyle comfort ltd**£8.65**4.6★**▲ 85%**](https://www.amazon.co.uk/dp/B0FTSPF6Y4) [**Yimobra Welcome Door Mat 75 x 43 cm Heavy Duty Durable Front Door Mat for Home Entrance Garage and Garden Outside Entryway Floor Mat Non Slip Fade Resistant Easy Clean Black**Yimobra**£12.12**4.3★**▲ 54%**](https://www.amazon.co.uk/dp/B0CP1M8ZRM) [**EDS Coco Coir Door Mat with Rubber Backing Floor Mat Outdoor Mat Heavy Duty Doormats Shoe Scrapper Removes Grass and Dirt for Front Door Patio and Entrance (45 X 75 CM) (PACK OF 1)**EDS**£10.78**4.5★**▲ 43%**](https://www.amazon.co.uk/dp/B0BP2MP1T6)
**~~View all trending →~~**
## **What buyers say about outdoor door mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“nice size mat and decent quality”*
**Value For Money**11%
*“Fair price”*
**Advertised Vs Actual Product**11%
*“Just as described”*
**Strength**6%
*“Good sturdy doormats”*
**Size-Overall**6%
*“Fits perfect”*
**Ease Of Cleaning**5%
*“keeps your home clean”*
**Durability**4%
*“Sturdy and durable”*
**Design-Overall**3%
*“Appealing design”*
**Color**2%
*“Nice colour”*
**Material Quality**2%
*“very good quality material”*
### **What buyers complain about **
**Quality-Overall**15%
*“Very expensive for the quality”*
**Size-Overall**11%
*“The size looks much larger than it is”*
**Thickness**10%
*“Not very thick”*
**Durability**7%
*“broke in 3 places before I even use it”*
**Suitable For Outdoor**6%
*“Poor quality and unsuitable for outdoor use”*
**Value For Money**6%
*“Very over priced for what they are”*
**Weight Heavy**6%
*“Not what I would consider heavy duty”*
**Advertised Vs Actual Product**5%
*“Pictures mislead”*
**Strength**4%
*“Light and flimsy”*
**Water Resistance**3%
*“Collects too much water”*
### **Top return reasons **
**Size-Overall**58%
**Quality-Overall**10%
**Thin**5%
**Color**4%
**Advertised Vs Actual Product**3%
**Thickness**3%
**Material Quality**2%
**Strength**2%
**Weight Heavy**1%
**Water Resistance**1%
## **Common questions**
- **Is outdoor door mat profitable to sell on Amazon United Kingdom?**
- The niche generates £478K/yr across 48 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -17.3%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the outdoor door mat niche?**
- 22 brands and 30 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in outdoor door mat?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Thickness. The return rate is 0.9%.
- **What does it cost to enter the outdoor door mat niche?**
- Listings span £4.45–£28.33; the average listing price is £11.72 (sweet spot $15–$100). The average incumbent carries 1,705 reviews — the moat a new listing must climb.
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