---
title: "Outdoor Cushions — £315K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/outdoor-cushions"
last_updated: "2026-08-01T00:01:38.580Z"
locale: en
meta:
description: "Niche score 71/100 · £315K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 71/100 · £315K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Outdoor Cushions — £315K/yr Amazon UK Niche (2026) - Flapen"
---
# **outdoor cushions**
**Worth a look**
Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 52Growth 97Conversion 17Competition 75Returns 98Price range 76Avg price 78Brand share 80Review moat 65Quality gap 70
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+185.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Great****55%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****£16.36**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£5.98–£43.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****906.94**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£315K**
£315K/yr · 1.4M searches
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, outdoor cushions is a £315K/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 71/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **outdoor cushions market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **£245K–£327K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#41**
- **Page quality**
- **0%**
- **Prime**
- **53%**
- **Sponsored**
- **79%**
- **Out of stock**
- **5.5%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**32 **—flat
**Sellers**
**37**
**Top-5 brand share**
**55%**
Top 20: 90%
**Top-5 click share**
**40%**
Top 20: 73%
**Open market**
**42%**
- OHS16% - Brentfords15% - MIULEE11% - Weldomcor10% - LiveGo4% - All Smiles3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +185.6% search growth over the last 90 days.
100K60KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 37.1×
[**Open Trend **](https://flapen.com/research/uk/home-garden/outdoor-cushions/trend)
## **Top outdoor cushions search terms**
- **outdoor cushions**523K/yr+310.3%0.7% conv. - **garden cushions**147K/yr+183.0%0.7% conv. - **outdoor cushion covers**109K/yr+117.4%0.5% conv. - **garden furniture cushions**95K/yr+114.0%0.2% conv. - **outdoor cushions waterproof**93K/yr+83.5%0.7% conv. - **garden cushions waterproof**52K/yr+211.4%0.7% conv. - **cushions for outdoor furniture**50K/yr+255.8%0.3% conv. - **waterproof outdoor cushions**46K/yr+149.0%0.6% conv. - **outdoor waterproof cushions**41K/yr+110.5%0.4% conv. - **outdoor cushion**31K/yr+143.5%0.5% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/outdoor-cushions/search-terms)
## **Top outdoor cushions products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£13K8%£25K12%£38K16%£50K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Brentfords Outdoor Cushion Covers Only Waterproof Decorative Grey Geometric Outdoor Cushion Covers 45 x 45 Set of 4 Super Soft Patio Garden Cushions Home Decor Throw Pillow Covers with Zipper**Brentfords**£11.34**4.0★443 rev](https://www.amazon.co.uk/dp/B0BXQKDH9T) [2**Weldomcor Waterproof Cushion Cover 18x18 inch Set of 4 Outdoor Throw Pillow Covers Mordern Bohemian Decorative Pillow Cases Decorations for Patio Garden Porch Bench Sofa Indoor Living Room Bed Chair**Weldomcor**£12.05**4.5★164 rev](https://www.amazon.co.uk/dp/B0C7V8JFF3) [3**OHS Outdoor Cushions Waterproof Decorative Stripe Cushion Covers 45 x 45 Set of 2 Super Soft Patio Garden Cushions Home Decor Throw Pillow Covers with Invisible Zipper Orange/Pink**OHS**£6.21**3.4★65 rev](https://www.amazon.co.uk/dp/B0GNMGSCS1) [4**MIULEE Waterproof Outdoor Cushion Covers 45x45cm Black 4 Pack Soft Polyester Stain Resistant Easy Clean for Sofa Chair Balcony Living Room Patio Garden Decorative Throw Pillow Cases 18x18inch**MIULEE**£12.06**4.6★287 rev](https://www.amazon.co.uk/dp/B0CS9GYFVS) [5**All Smiles Cushion Covers 45 x 45 Outdoor Cushions Decorative Throw Pillows Home Decor for Garden Couch Sofa Bench Orange Geometric Set of 4**All Smiles**£13.77**4.4★3,416 rev](https://www.amazon.co.uk/dp/B0744BM2P2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**4 Pack Waterproof Outdoor Garden Furniture Seat Cushion 45x45cm Decorative Throw Pillow Filled Cushion Cushion Covers 18x18 for Garden Sofa Chair Livingroom Bedroom Patio (Dark Grey)**iSTYLE MODE BETTER HOME CHOICE**£18.97**21 rev3mo ago](https://www.amazon.co.uk/dp/B0GY12SYJV) [**OHS Outdoor Cushions Waterproof Decorative Stripe Cushion Covers 45 x 45 Set of 2 Super Soft Patio Garden Cushions Home Decor Throw Pillow Covers with Invisible Zipper Orange/Pink**OHS**£6.21**65 rev5mo ago](https://www.amazon.co.uk/dp/B0GNMGSCS1) [**Sapphire Collection 3 Pieces Replacement Cushions Set for Rattan Chairs Sofa Patio Garden Outdoor Furniture - Water Resistant Lightweight and Durable - Multiple Colors Available (Gray)**Sapphire Collection**£30.69**9 rev5mo ago](https://www.amazon.co.uk/dp/B0GKHLJHQM) [**Home Sweet Home UK Outdoor Cushions Waterproof Filled 4 Pack 45x45cm With Invisible Zippered Outdoor Garden Cushions Waterproof 18x18 With Cushion Covers For Living Room Garden Sofa Bedroom**Home Sweet Home UK**£19.89**55 rev1y ago](https://www.amazon.co.uk/dp/B0F9XGCH1Q) [**PRIMEPATIO Outdoor Chair Seat Cushions Set of 2 Thick 7cm Rattan Garden Waterproof Cushions for Outdoor Furniture with Ties Patio Dining Chair Pads 45 x 45cm Grey**PRIMEPATIO**£25.55**443 rev1y ago](https://www.amazon.co.uk/dp/B0DSC9C2YY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**4 Pack Waterproof Outdoor Garden Furniture Seat Cushion 45x45cm Decorative Throw Pillow Filled Cushion Cushion Covers 18x18 for Garden Sofa Chair Livingroom Bedroom Patio (Dark Grey)**iSTYLE MODE BETTER HOME CHOICE**£18.97**4.8★**▲ 48%**](https://www.amazon.co.uk/dp/B0GY12SYJV) [**MIULEE Waterproof Outdoor Cushion Covers 45x45cm Black 4 Pack Soft Polyester Stain Resistant Easy Clean for Sofa Chair Balcony Living Room Patio Garden Decorative Throw Pillow Cases 18x18inch**MIULEE**£12.06**4.6★**▲ 30%**](https://www.amazon.co.uk/dp/B0CS9GYFVS) [**OHS Outdoor Cushions Waterproof Decorative Stripe Cushion Covers 45 x 45 Set of 2 Super Soft Patio Garden Cushions Home Decor Throw Pillow Covers with Invisible Zipper Orange/Pink**OHS**£6.21**3.4★**▲ 30%**](https://www.amazon.co.uk/dp/B0GNMGSCS1) [**C Stores Cushion Inserts 45cm x 45cm (Pack of 4) for Indoor/Outdoor Sofas and Beds Square Cushion Pads Fillers Cushion Inners Anti-Allergy Cushion Supportive Bounce Back Comfort 18 x 18 Inch**C Stores**£7.43**4.6★**▲ 26%**](https://www.amazon.co.uk/dp/B0864PLB53) [**OHS Outdoor Cushions for Garden Furniture Lemon Print 45cm x 45cm Cushions with Covers Included Super Soft Comfy Decorative Blue Pack of 2**OHS**£10.93**4.3★**▲ 23%**](https://www.amazon.co.uk/dp/B0CW6M77L6)
**~~View all trending →~~**
## **What buyers say about outdoor cushions**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Cushion**19%
*“Soft cushions”*
**Quality-Overall**19%
*“They're well made”*
**Value For Money**12%
*“Excellent value”*
**Size-Overall**8%
*“Really really pleased with these size was exactly as requested”*
**Color**7%
*“Vibrant Colours”*
**Comfort-Overall**4%
*“Nice and comfortable”*
**Water Resistance**3%
*“Really is waterproof”*
**Design-Overall**3%
*“Lovely bright design”*
**Material Quality**3%
*“The material is so soft”*
**Advertised Vs Actual Product**2%
*“are exactly as shown in the photo”*
### **What buyers complain about **
**Water Resistance**20%
*“Cant comment if waterproof as had no rain yet”*
**Size-Overall**11%
*“They are large”*
**Quality-Overall**8%
*“Poor quality covers”*
**Cushion**7%
*“Our original cushions were beginning to look shabby”*
**Thickness**6%
*“Really thin material”*
**Color**6%
*“the colour dull”*
**Material Quality**5%
*“Really thin material”*
**Advertised Vs Actual Product**5%
*“Nothing like the picture”*
**Value For Money**4%
*“A costly buy for that reason”*
**Stitch/Finish/Polish**2%
*“seams coming apart very thin material”*
### **Top return reasons **
**Size-Overall**26%
**Color**18%
**Cushion**14%
**Material Quality**10%
**Quality-Overall**8%
**Advertised Vs Actual Product**5%
**Water Resistance**5%
**Thin**3%
**Display Colors**2%
**Suitable For Outdoor**1%
## **Common questions**
- **Is outdoor cushions profitable to sell on Amazon United Kingdom?**
- The niche generates £315K/yr across 47 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +185.6%. Flapen's verdict: Worth a look (71/100).
- **How competitive is the outdoor cushions niche?**
- 32 brands and 37 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 55% of demand.
- **What do buyers complain about in outdoor cushions?**
- Top complaints mined from reviews: Water Resistance, Size-Overall, Quality-Overall. The return rate is 0.4%.
- **When does demand for outdoor cushions peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 37.1× the quietest.
- **What does it cost to enter the outdoor cushions niche?**
- Listings span £5.98–£43.24; the average listing price is £16.36 (sweet spot $15–$100). The average incumbent carries 907 reviews — the moat a new listing must climb.
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