---
title: "Orange Throw — £42K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/orange-throw"
last_updated: "2026-07-31T23:57:40.592Z"
locale: en
meta:
description: "Niche score 45/100 · £42K/yr market · 155K searches/yr · £13.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £42K/yr market · 155K searches/yr · £13.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Orange Throw — £42K/yr Amazon UK Niche (2026) - Flapen"
---
# **orange throw**
**Skip it**
A small market ($42K/yr) — this niche doesn't clear our bar today.
Market size 11Growth 13Conversion 26Competition 77Returns 65Price range 64Avg price 60Brand share 78Review moat 24Quality gap 53
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Price range**
**Good****£4.89–£32.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****£13.19**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****5,982.03**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-23.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£42K**
£42K/yr · 155K searches
According to Flapen's Amazon United Kingdom niche tracking, orange throw is a £42K/yr Amazon United Kingdom market (155K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 45/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **orange throw market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **£53K–£66K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#94**
- **Page quality**
- **0%**
- **Prime**
- **84%**
- **Sponsored**
- **84%**
- **Out of stock**
- **10.6%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**25 **▼falling
**Sellers**
**36**
**Top-5 brand share**
**57%**
Top 20: 96%
**Top-5 click share**
**38%**
Top 20: 83%
**Open market**
**38%**
- Exclusivo Mezcla29% - Emma Barclay9% - Dreamscene8% - EHC5% - CREVENT5% - WAVVE5%
## **Demand & seasonality**
Weekly Amazon search volume, last 94 weeks — -23.5% search growth over the last 90 days.
6K4KSpike '25 seasonDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/uk/home-garden/orange-throw/trend)
## **Top orange throw search terms**
- **burnt orange throw**47K/yr-29.1%1.6% conv. - **orange throw**37K/yr-10.4%1.9% conv. - **orange blanket**19K/yr-16.3%2.0% conv. - **orange throws for sofa**15K/yr-18.8%1.9% conv. - **terracotta throw**14K/yr-40.6%0.7% conv. - **rust throw**12K/yr-32.8%1.7% conv. - **burnt orange**6K/yr-25.6%0.2% conv. - **orange throws**5K/yr-9.3%1.9% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/orange-throw/search-terms)
## **Top orange throw products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£3K12%£5K16%£7K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Exclusivo Mezcla Large 3D Fleece Blanket for Sofa Couch Burnt Orange**Exclusivo Mezcla**£11.36**4.5★4,825 rev](https://www.amazon.co.uk/dp/B0CPXDTKSV) [2**Emma Barclay Throw Blanket For Sofas Bed Extra Large Soft Chenille Throws For Settees In Burnt Orange Throw Fleece Blankets - Darcy Collection 50 x 60 (127cm x 152cm) Burnt Orange**Emma Barclay**£10.76**4.3★260 rev](https://www.amazon.co.uk/dp/B0CZNZQ3W9) [3**Exclusivo Mezcla Checkered Fleece Throw Blanket for Sofa Couch 127x152 CM**Exclusivo Mezcla**£9.95**4.6★2,987 rev](https://www.amazon.co.uk/dp/B0F6NLRT4W) [4**EHC Luxury Throws for Sofa Cover Couch Blanket Pack of 2 Orange Throw -125x150cm**EHC**£17.93**4.4★3,349 rev](https://www.amazon.co.uk/dp/B01GONO7S2) [5**WAVVE Burnt Orange Throw Fleece Blanket Sofa Throw Tangerine 4ft x 5ft - Fluffy Soft Warm Versatile Blanket for Sofa/Couch/Bed Throw/Single Size 130x150 cm**WAVVE**£10.12**4.5★11,843 rev](https://www.amazon.co.uk/dp/B0DPHS5XY6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Exclusivo Mezcla Large Waffle Fleece Throw Blanket for Sofa 127x178 CM**Exclusivo Mezcla**£9.88**24,775 rev8mo ago](https://www.amazon.co.uk/dp/B0FZTBYT45) [**Exclusivo Mezcla Fleece Flannel Throw Blanket Sofa Throw Burnt Orange**Exclusivo Mezcla**£9.67**60,800 rev8mo ago](https://www.amazon.co.uk/dp/B0FZTC2CY8) [**Exclusivo Mezcla Checkered Fleece Throw Blanket for Sofa Couch 127x152 CM**Exclusivo Mezcla**£9.95**2,987 rev1y ago](https://www.amazon.co.uk/dp/B0F6NLRT4W) [**Exclusivo Mezcla Soft Striped Fleece Blanket Burnt Orange Sofa Bed Throw**Exclusivo Mezcla**£11.99**4,493 rev1y ago](https://www.amazon.co.uk/dp/B0F6LRL9CZ) [**LIFEREVO Fluffy Faux Rabbit Fur Single Throw Plush Fuzzy Bubble Blanket for Couch Sofa Soft Furry Bed Blanket Home Decor Shaggy Lap Throw for Bedroom Living Room Office 130x150 cm Burnt Orange**LIFEREVO**£22.53**530 rev1y ago](https://www.amazon.co.uk/dp/B0F28PCR9P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Enlision Mens Burnt Orange Tie and Pocket Square Cufflinks Set For Wedding Party Solid Color Necktie Handkerchief for Men Formal Business**Enlision**£7.34**4.6★**▲ 410%**](https://www.amazon.co.uk/dp/B0CQSKHPZ3) [**Exclusivo Mezcla Fleece Flannel Throw Blanket Sofa Throw Burnt Orange**Exclusivo Mezcla**£9.67**4.6★**▲ 392%**](https://www.amazon.co.uk/dp/B0FZTC2CY8) [**HISDERN Tie for Men 6cm Skinny Ties Burnt Orange Slim Silk Necktie Classic Wedding Party Business Work Neckties**HISDERN**£4.89**4.5★**▲ 352%**](https://www.amazon.co.uk/dp/B0CY8C3KZD) [**Exclusivo Mezcla Large Waffle Fleece Throw Blanket for Sofa 127x178 CM**Exclusivo Mezcla**£9.88**4.6★**▲ 280%**](https://www.amazon.co.uk/dp/B0FZTBYT45) [**Exclusivo Mezcla Checkered Fleece Throw Blanket for Sofa Couch 127x152 CM**Exclusivo Mezcla**£9.95**4.6★**▲ 186%**](https://www.amazon.co.uk/dp/B0F6NLRT4W)
**~~View all trending →~~**
## **What buyers say about orange throw**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**29%
*“Love the colour”*
**Quality-Overall**12%
*“Excellent product”*
**Soft Feel**9%
*“It's very soft”*
**Upholstery/Fabric Quality**9%
*“Nice colour and gentle fabric”*
**Value For Money**7%
*“Good value”*
**Size-Overall**6%
*“This is a great size”*
**Texture/Consistency-Overall**5%
*“Im satisfied with the colour and texture”*
**Advertised Vs Actual Product**4%
*“as shown”*
**Weight Light**3%
*“It is light”*
**Design-Overall**3%
*“Perfect to match my decor”*
### **What buyers complain about **
**Quality-Overall**23%
*“Awful quality”*
**Value For Money**15%
*“Looks so much more expensive”*
**Thickness**10%
*“Quite thin”*
**Advertised Vs Actual Product**8%
*“does not match picture”*
**Smell**7%
*“Awful chemical smell so washed as per instructions - shrunk massively”*
**Size-Overall**5%
*“Its a lot smaller”*
**Comfort-Overall**4%
*“not very cosy to the touch”*
**Washability**4%
*“this one was not the same quality and did not wash as well as the other two throws, it look bitty and the fabric did not seem to be cotton, in fact it looked like a mixture, there was bits of other colours, fluffy bits, glittery bits, so it went in the bit”*
**Grip**2%
*“The only gripe is that it's two separate pieces back and front and they don't align up”*
**Material Quality**2%
*“Quality poor lightweight material”*
### **Top return reasons **
**Color**56%
**Size-Overall**11%
**Thin**9%
**Quality-Overall**6%
**Material Quality**4%
**Display Colors**2%
**Smell**2%
**Advertised Vs Actual Product**1%
**Brightness/Shine/Glow**1%
**Thickness**1%
## **Common questions**
- **Is orange throw profitable to sell on Amazon United Kingdom?**
- The niche generates £42K/yr across 38 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -23.5%. Flapen's verdict: Skip it (45/100).
- **How competitive is the orange throw niche?**
- 25 brands and 36 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in orange throw?**
- Top complaints mined from reviews: Quality-Overall, Value For Money, Thickness. The return rate is 2.4%.
- **When does demand for orange throw peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the orange throw niche?**
- Listings span £4.89–£32.90; the average listing price is £13.19 (sweet spot $15–$100). The average incumbent carries 5,982 reviews — the moat a new listing must climb.
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