---
title: "Trend — ooni - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/ooni/trend"
last_updated: "2026-08-01T00:45:12.903Z"
locale: en
meta:
  description: "Niche score 59/100 · £186K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · £186K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — ooni - Flapen"
---

# **ooni**

**Worth a look**

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 37Growth 94Conversion 28Competition 88Returns 95Price range 15Avg price 73Brand share 20Review moat 77Quality gap 38

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Growth**

**Great****+108.0%**

90-day search growth — must beat 0% to launch

**Competition**

**Great****27%**

top-5 click share — an open shelf

**Review moat**

**Great****450.96**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****£106.14**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****£186K**

£186K/yr · 78K searches

**Conversion**

**Okay****2.3%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****£9.11–£581.87**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")