---
title: "Search terms — onigiri mould - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/onigiri-mould/search-terms"
last_updated: "2026-08-01T01:06:39.481Z"
locale: en
meta:
  description: "Niche score 51/100 · £48K/yr market · 130K searches/yr · £6.88 avg price. A small market ($48K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £48K/yr market · 130K searches/yr · £6.88 avg price. A small market ($48K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — onigiri mould - Flapen"
---

# **onigiri mould**

**Worth a look**

Shows a thin review moat (40 avg reviews), but a small market ($48K/yr) keeps it on the watch list.

Market size 12Growth 14Conversion 62Competition 74Returns 98Price range 14Avg price 19Brand share 94Review moat 98Quality gap 45

**Review moat**

**Incredible****39.59**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****41%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****5.4%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£6.88**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-22.9%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£3.69–£16.78**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****£48K**

£48K/yr · 130K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")