---
title: "Oil Pastels — £222K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/oil-pastels"
last_updated: "2026-08-01T02:17:17.522Z"
locale: en
meta:
description: "Niche score 41/100 · £222K/yr market · 325K searches/yr · £11.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £222K/yr market · 325K searches/yr · £11.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Oil Pastels — £222K/yr Amazon UK Niche (2026) - Flapen"
---
# **oil pastels**
**Skip it**
Soft demand (-17.1% this quarter) — this niche doesn't clear our bar today.
Market size 42Growth 16Conversion 67Competition 29Returns 98Price range 58Avg price 43Brand share 23Review moat 34Quality gap 23
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.1%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£3.52–£30.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£11.20**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£222K**
£222K/yr · 325K searches
**Review moat**
**Okay****3,123.94**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-17.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, oil pastels is a £222K/yr Amazon United Kingdom market (325K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oil pastels market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£224K–£280K**
- units × avg price
- **Conversion rate**
- **6.1%**
- **Avg BSR**
- **#101**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **1.6%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **—flat
**Sellers**
**70**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**6%**
- Artecho47% - Pentel26% - MONT MARTE7% - Faber-Castell7% - MEEDEN4% - Paul Rubens3% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -17.1% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25 seasonDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/uk/home-garden/oil-pastels/trend)
## **Top oil pastels search terms**
- **oil pastels**186K/yr-15.9%6.1% conv. - **pastels**34K/yr-13.8%4.5% conv. - **oil pastels for art**26K/yr-29.6%8.2% conv. - **pastel**16K/yr-7.8%1.1% conv. - **oil pastel**15K/yr-10.4%3.7% conv. - **pastels for art**15K/yr-14.6%5.9% conv. - **soft oil pastels**10K/yr-24.4%3.5% conv. - **oil pastels for artists**8K/yr-22.6%5.3% conv. - **pastel crayons**5K/yr-28.5%4.4% conv. - **kuelox soft oil pastels**4K/yr-29.7%0.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/oil-pastels/search-terms)
## **Top oil pastels products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£22K20%£44K30%£66K40%£89K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Artecho Oil Pastels Set of 48 Colors Soft Oil Pastels for Art Painting Drawing Blending Oil Crayons Pastels Art Supplies for Artists Beginners Students Teachers**Artecho**£9.05**4.7★5,511 rev](https://www.amazon.co.uk/dp/B094QB55YT) [2**Pentel PHN4-50 Oil Pastels - Pack of 50**Pentel**£6.38**4.6★15,195 rev](https://www.amazon.co.uk/dp/B000WKKN5A) [3**Artecho Oil Pastels Set of 72 Colors Soft Oil Pastels for Art Painting Drawing Blending Oil Crayons Pastels Art Supplies for Artists Beginners Students Teachers**Artecho**£13.48**4.7★5,511 rev](https://www.amazon.co.uk/dp/B0CB1F7H7P) [4**Artecho Oil Pastels Set of 24 Colors Soft Oil Pastels for Art Painting Drawing Blending Oil Crayons Pastels Art Supplies for Artists Beginners Students Teachers**Artecho**£5.81**4.7★5,511 rev](https://www.amazon.co.uk/dp/B094Q869RW) [5**Faber-Castell Creative Studio Oil Pastels Multicoloured Cardboard Wallet of 36 for Art Craft Drawing Sketching Home School University Colouring**Faber-Castell**£10.77**4.6★3,638 rev](https://www.amazon.co.uk/dp/B000I5HPKA)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KASAFE Classic Hues Vibrant Rich Colors Creamy Blendable Oil Crayons with Scraper Tool Non-Toxic Art Supplies for Artists Beginners Students Coloring Sketching**KASAFE**£8.69**2 rev2mo ago](https://www.amazon.co.uk/dp/B0GFVTZ6Q6) [**MEEDEN Soft Oil Pastels Set: 72 Vibrant Colors Oil Pastels for Artists Beginners Adults - Smooth Oil Pastel Crayons for Art Supplues Painting Drawing Blending Layering Shading**MEEDEN**£20.38**664 rev1y ago](https://www.amazon.co.uk/dp/B0DQPPJ9LK) [**Artecho Oil Pastels Set of 50 Colors (8 x 60 mm) Soft Oil Pastels for Art Painting Drawing Blending Art Supplies for Artists Beginners Teachers**Artecho**£6.95**693 rev1y ago](https://www.amazon.co.uk/dp/B0D21N3V3J) [**Artecho Oil Pastels Set of 72 Colors Soft Oil Pastels for Art Painting Drawing Blending Oil Crayons Pastels Art Supplies for Artists Beginners Students Teachers**Artecho**£13.48**5,511 rev2y ago](https://www.amazon.co.uk/dp/B0CB1F7H7P) [**Paul Rubens Oil Pastels 72 Colors HaiYa Artist Soft Oil Pastels Vibrant and Creamy Art Supplies for Artists Beginners Students Art Painting Drawing**Paul Rubens**£30.92**473 rev3y ago](https://www.amazon.co.uk/dp/B0C284Z6FY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KASAFE Classic Hues Vibrant Rich Colors Creamy Blendable Oil Crayons with Scraper Tool Non-Toxic Art Supplies for Artists Beginners Students Coloring Sketching**KASAFE**£8.69**5.0★**▲ 268%**](https://www.amazon.co.uk/dp/B0GFVTZ6Q6) [**Artecho Oil Pastels Set of 50 Colors (8 x 60 mm) Soft Oil Pastels for Art Painting Drawing Blending Art Supplies for Artists Beginners Teachers**Artecho**£6.95**4.6★**▲ 76%**](https://www.amazon.co.uk/dp/B0D21N3V3J) [**Artecho Oil Pastels Set of 72 Colors Soft Oil Pastels for Art Painting Drawing Blending Oil Crayons Pastels Art Supplies for Artists Beginners Students Teachers**Artecho**£13.48**4.7★**▲ 47%**](https://www.amazon.co.uk/dp/B0CB1F7H7P) [**MONT MARTE Oil Pastels Signature 24pc 24 Assorted Colors Vibrant Oil Pastel Set Great Blending and Layering Ideal for Art Craft Coloring and Sketching**MONT MARTE**£7.02**4.7★**▲ 37%**](https://www.amazon.co.uk/dp/B075WY7M41) [**Artecho Oil Pastels Set of 24 Colors Soft Oil Pastels for Art Painting Drawing Blending Oil Crayons Pastels Art Supplies for Artists Beginners Students Teachers**Artecho**£5.81**4.7★**▲ 34%**](https://www.amazon.co.uk/dp/B094Q869RW)
**~~View all trending →~~**
## **What buyers say about oil pastels**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**24%
*“Good range of colours”*
**Quality-Overall**23%
*“Decent oik”*
**Soft Feel**13%
*“Buttery soft”*
**Value For Money**11%
*“Worth it”*
**Ease Of Use**8%
*“Very easy to use”*
**Advertised Vs Actual Product**3%
*“As expected”*
**Size-Overall**2%
*“Lovely size too and great colours”*
**Pen/Pencil Quality**1%
*“the proper coloured pastel pencils as I needed a good white”*
**Paper Quality**1%
*“mix on the paper to create new ones”*
**Durability**1%
*“Durability - they feel sturdy”*
### **What buyers complain about **
**Quality-Overall**19%
*“not good quality”*
**Value For Money**7%
*“Whilst I originally thought they was expensive my daughter really likes them”*
**Adhesion/Stickiness**6%
*“Clumpy and sticky”*
**Smell**6%
*“Really chemical smell”*
**Color**5%
*“Too many black colours”*
**Smudge Resistance**3%
*“If I were to give a tip I would say have some tissue or greaseproof paper ready to cover the first piece of the work as it does easily smudge”*
**Hard Feel**3%
*“not as soft as i expected”*
**Size-Overall**3%
*“These are smaller”*
**Thickness**3%
*“thinner oil pastels with poor coverage”*
**Strength**2%
*“Break a bit easily”*
### **Top return reasons **
**Quality-Overall**19%
**Color**12%
**Value For Money**7%
**Size-Overall**7%
**Defective Material/Parts**6%
**Functionality-Overall**6%
**Product Condition**5%
**Certifications**5%
**Soft Feel**5%
**Smell**4%
## **Common questions**
- **Is oil pastels profitable to sell on Amazon United Kingdom?**
- The niche generates £222K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.1%. Flapen's verdict: Skip it (41/100).
- **How competitive is the oil pastels niche?**
- 9 brands and 70 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in oil pastels?**
- Top complaints mined from reviews: Quality-Overall, Value For Money, Adhesion/Stickiness. The return rate is 0.4%.
- **When does demand for oil pastels peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the oil pastels niche?**
- Listings span £3.52–£30.92; the average listing price is £11.20 (sweet spot $15–$100). The average incumbent carries 3,124 reviews — the moat a new listing must climb.
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