---
title: "Search terms — oil paint - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/oil-paint/search-terms"
last_updated: "2026-08-01T02:19:45.535Z"
locale: en
meta:
  description: "Niche score 49/100 · £183K/yr market · 248K searches/yr · £18.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · £183K/yr market · 248K searches/yr · £18.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — oil paint - Flapen"
---

# **oil paint**

**Skip it**

Soft demand (-16.8% this quarter) — this niche doesn't clear our bar today.

Market size 37Growth 17Conversion 51Competition 49Returns 98Price range 69Avg price 83Brand share 60Review moat 51Quality gap 30

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£18.16**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£3.34–£41.55**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Good****4.1%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****1,449.33**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****£183K**

£183K/yr · 248K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-16.8%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")