---
title: "Oil Paint — £183K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/oil-paint"
last_updated: "2026-07-31T23:22:35.985Z"
locale: en
meta:
description: "Niche score 49/100 · £183K/yr market · 248K searches/yr · £18.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £183K/yr market · 248K searches/yr · £18.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Oil Paint — £183K/yr Amazon UK Niche (2026) - Flapen"
---
# **oil paint**
**Skip it**
Soft demand (-16.8% this quarter) — this niche doesn't clear our bar today.
Market size 37Growth 17Conversion 51Competition 49Returns 98Price range 69Avg price 83Brand share 60Review moat 51Quality gap 30
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£18.16**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£3.34–£41.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,449.33**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£183K**
£183K/yr · 248K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-16.8%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, oil paint is a £183K/yr Amazon United Kingdom market (248K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oil paint market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£145K–£182K**
- units × avg price
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#757**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **62%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**49**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 99%
**Open market**
**23%**
- Winsor & Newton18% - Castle Art Supplies17% - Magicfly12% - Royal & Langnickel12% - Ohuhu10% - PEBEO8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.8% search growth over the last 90 days.
7K5KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/home-garden/oil-paint/trend)
## **Top oil paint search terms**
- **oil paint**101K/yr-11.3%2.6% conv. - **oil paints**52K/yr-19.4%3.7% conv. - **oil paint set**58K/yr-24.8%3.4% conv. - **oil paints for artists**21K/yr-14.2%3.2% conv. - **oil painting set**8K/yr-19.1%1.3% conv. - **oil paints set**6K/yr-5.3%4.3% conv. - **professional oil paint**3K/yr-42.1%1.2% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/oil-paint/search-terms)
## **Top oil paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£9K10%£18K15%£27K20%£37K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Castle Art Supplies 24 x 12ml Oil Paint Set | New Improved Formula | Great Value Set for Adult Artists Beginners and Advanced | Vibrant Variety of Smooth-to-use Oil Paints (New)**Castle Art Supplies**£17.88**4.6★3,401 rev](https://www.amazon.co.uk/dp/B0DP2ZHNVT) [2**Magicfly Oil Paint Set 40 Vibrant Colours 18ml Tubes Non-Toxic Oil Paints for Artists Rich Pigments Oil Painting Color Back to School Supplies for Students Beginners Ideal for Canvas Painting**Magicfly**£22.71**4.5★856 rev](https://www.amazon.co.uk/dp/B08116WB2N) [3**Ohuhu Oil Paints for Artists 24 Colours x 12ml Tubes Oil Paint Set - Rich Pigment & Non-Toxic Creamy Texture on Paper Canvas Wood Ceramic Fabric Ideal for Wall Art Landscape & Portrait Painting**Ohuhu**£10.99**4.5★1,198 rev](https://www.amazon.co.uk/dp/B0882N9F19) [4**Royal & Langnickel 12ml Oil Painting Colour (Pack of 24)**Royal & Langnickel**£9.31**4.6★430 rev](https://www.amazon.co.uk/dp/B008FXX7TA) [5**Elan Professional Oil Paint Set 24 Colours 12ml**Elan**£12.10**4.6★354 rev](https://www.amazon.co.uk/dp/B0CH8QFKCL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Castle Art Supplies 24 x 12ml Oil Paint Set | New Improved Formula | Great Value Set for Adult Artists Beginners and Advanced | Vibrant Variety of Smooth-to-use Oil Paints (New)**Castle Art Supplies**£17.88**3,401 rev1y ago](https://www.amazon.co.uk/dp/B0DP2ZHNVT) [**Non-Toxic Vegan & Fast-Drying Artist Oil Paint Set (1x50ml + 8x22ml) High Pigment Load with Natural Calcium Drier & Pure Flaxseed Oil Complete Essential Colours for Landscape Portrait & More**P9 Art Boutique**£35.75**34 rev1y ago](https://www.amazon.co.uk/dp/B0DM649K7Q) [**Paul Rubens Oil Paint Set A 20 Colours x 50 ml Large Tubes Oil Paints for Artists Rich Pigment & Creamy Texture Excellent Durability & Coverage Suitable for Artists & Beginners**Paul Rubens**£41.55**78 rev2y ago](https://www.amazon.co.uk/dp/B0D6XWJZDX) [**Artecho 32 PCS Art Paint Brushes Set - Watercolor Acrylic & Oil Painting - Professional Brushes for Artists & Adults**Artecho**£12.22**852 rev2y ago](https://www.amazon.co.uk/dp/B0D2KJYG4X) [**Elan Professional Oil Paint Set 24 Colours 12ml**Elan**£12.10**354 rev2y ago](https://www.amazon.co.uk/dp/B0CH8QFKCL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Winsor & Newton Winton Oil Paint Starter Set of 10 x 37ml Tubes**Winsor & Newton**£23.69**4.6★**▲ 138%**](https://www.amazon.co.uk/dp/B09HV1LGGN) [**Pébéo XL Oil Studio - Oil Paint Set for Professional Artists and Hobby Painters 24 colours 12 ml**PEBEO**£9.81**4.5★**▲ 104%**](https://www.amazon.co.uk/dp/B08J84YJS9) [**Castle Art Supplies 24 x 12ml Oil Paint Set | New Improved Formula | Great Value Set for Adult Artists Beginners and Advanced | Vibrant Variety of Smooth-to-use Oil Paints (New)**Castle Art Supplies**£17.88**4.6★**▲ 52%**](https://www.amazon.co.uk/dp/B0DP2ZHNVT) [**Artecho 32 PCS Art Paint Brushes Set - Watercolor Acrylic & Oil Painting - Professional Brushes for Artists & Adults**Artecho**£12.22**4.6★**▲ 40%**](https://www.amazon.co.uk/dp/B0D2KJYG4X) [**Essential Palette by ZenART - Primary Colour Pairs - Professional Oil Paint Set - 8 x Large 50ml Tubes - Non-Toxic Highly Pigmented Creamy Lightfast Oil Paints for Eco-Conscious Artists**ZenART Supplies**£25.68**4.7★**▲ 33%**](https://www.amazon.co.uk/dp/B075QCJWH4)
**~~View all trending →~~**
## **What buyers say about oil paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Great quality and easy to blend on canvas”*
**Value For Money**20%
*“good value”*
**Color**14%
*“Bright colours”*
**Paint Quality**11%
*“Gorgeous paints”*
**Soft Feel**8%
*“Smooth and creamy for application”*
**Size-Overall**6%
*“They are a good size as well”*
**Moist/Dry**4%
*“Vegan fast drying”*
**Brightness/Shine/Glow**2%
*“It's the brightness”*
**Ease Of Use**1%
*“were comfortable to work with for extended periods”*
**Shape/Style**1%
*“They also held their shape well during use”*
### **What buyers complain about **
**Paint Quality**32%
*“Very big paint tubes are often better value for money”*
**Drying Time**13%
*“The only thing I would say is a slight negative is that they dry up quicker than other paints Ive used”*
**Coverage**13%
*“Bad coverage”*
**Moist/Dry**6%
*“Want a quick dry dont bother”*
**Size-Overall**6%
*“Tubes are very small”*
**Quality-Overall**4%
*“Unusable due to poor quality”*
**Color**4%
*“barely any color”*
### **Top return reasons **
**Paint Quality**34%
**Color**13%
**Quality-Overall**13%
**Material Quality**11%
**Advertised Vs Actual Product**5%
**Compatibility-Overall**5%
**Product Condition**5%
**Functionality-Overall**5%
**Defective Material/Parts**5%
**Size-Overall**3%
## **Common questions**
- **Is oil paint profitable to sell on Amazon United Kingdom?**
- The niche generates £183K/yr across 21 tracked products. 90-day search growth is -16.8%. Flapen's verdict: Skip it (49/100).
- **How competitive is the oil paint niche?**
- 13 brands and 49 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in oil paint?**
- Top complaints mined from reviews: Paint Quality, Drying Time, Coverage. The return rate is 0.4%.
- **When does demand for oil paint peak?**
- Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the oil paint niche?**
- Listings span £3.34–£41.55; the average listing price is £18.16 (sweet spot $15–$100). The average incumbent carries 1,449 reviews — the moat a new listing must climb.
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