---
title: "Nutribullet — £2.2M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/nutribullet"
last_updated: "2026-07-31T23:14:39.923Z"
locale: en
meta:
description: "Niche score 48/100 · £2.2M/yr market · 1.2M searches/yr · £45.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £2.2M/yr market · 1.2M searches/yr · £45.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nutribullet — £2.2M/yr Amazon UK Niche (2026) - Flapen"
---
# **nutribullet**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 95Growth 22Conversion 51Competition 22Returns 65Price range 95Avg price 95Brand share 0Review moat 23Quality gap 45
**Market size**
**Incredible****£2.2M**
£2.2M/yr · 1.2M searches
**Avg price**
**Incredible****£45.77**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****£21.58–£83.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****7,091.54**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-6.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, nutribullet is a £2.2M/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nutribullet market data**
- **Units sold / yr**
- **40K–50K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£1.8M–£2.3M**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#8**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**291**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**0%**
- NutriBullet98% - Ninja2%
## **Demand**
Weekly Amazon search volume, last 49 weeks — -6.8% search growth over the last 90 days.
40K30KSpike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Feb '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/uk/home-garden/nutribullet/trend)
## **Top nutribullet search terms**
- **nutribullet**789K/yr+7.6%3.5% conv. - **nutribullet blender**200K/yr-27.2%3.1% conv. - **nutri bullet**58K/yr-21.7%4.2% conv. - **nutri bullet blender**46K/yr-38.2%3.8% conv. - **nutra bullet blender**31K/yr-20.5%3.8% conv. - **blender nutribullet**21K/yr-31.2%2.1% conv. - **nutri blender**8K/yr-60.2%0.8% conv. - **nutra bullet**5K/yr-2.7%4.3% conv. - **nutrabullet**3K/yr-2.1%4.4% conv. - **amazon nutribullet**3K/yr+3.0%3.8% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/nutribullet/search-terms)
## **Top nutribullet products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£223K20%£446K30%£669K40%£892K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**nutribullet Blender 600 Series in Graphite - Powerful 20 000 RPM Extractor Blends Frozen Fruit Nuts & Ice - 7 Piece Kit Includes Tall Cup Short Cup Ideal for Smoothies**NutriBullet**£43.46**4.7★17,923 rev](https://www.amazon.co.uk/dp/B01N27W15O) [2**nutribullet Blender 900 Series - Powerful 24 000 RPM Extractor Blends Frozen Fruit Nuts & Ice - Includes an Oversized Cup a Tall Cup a Handled Ring & 2 Lids - For Smoothies & Juices**NutriBullet**£60.95**4.6★7,108 rev](https://www.amazon.co.uk/dp/B01N39HGLD) [3**nutribullet magic bullet Starter Kit - All-in-one Food Processor & Blender - 10 000 RPM Speed - 4 Piece Kit with High Torque Power Base Tall Cup & Flip Top Lid & Cross Blade - For Meal Prep**NutriBullet**£21.58**4.3★3,508 rev](https://www.amazon.co.uk/dp/B08Q8RDCNT) [4**nutribullet 600 Series Starter Kit in Graphite with 700ml Cup - High Speed Nutrient Extractor & Powerful Blender - 600W - Blends Nuts Ice & Frozen Fruit - Delicious & Nutritious Smoothies**NutriBullet**£42.67**4.7★5,701 rev](https://www.amazon.co.uk/dp/B079GT8JF2) [5**nutribullet Blender 600 Series 7 Piece Kit Black - Powerful 20 000 RPM Extractor - Blends Frozen Fruit Nuts & Ice - Tall Cup Short Cup Handled Ring & Lid - Personal Smoothie Maker**NutriBullet**£44.57**4.7★17,923 rev](https://www.amazon.co.uk/dp/B0D66WLK6C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**nutribullet Blender 900 Series in Matte Sand - Powerful 25 000 RPM Extractor Blends Frozen Fruit Nuts & Ice for Smoothies & Juices - 11 Piece Kit Includes Cups To Go Lids Lip Rings & User Manual**NutriBullet**£68.73**160 rev1y ago](https://www.amazon.co.uk/dp/B0DGXTT9RR) [**nutribullet Blender 600 Series 7 Piece Kit Black - Powerful 20 000 RPM Extractor - Blends Frozen Fruit Nuts & Ice - Tall Cup Short Cup Handled Ring & Lid - Personal Smoothie Maker**NutriBullet**£44.57**17,923 rev2y ago](https://www.amazon.co.uk/dp/B0D66WLK6C) [**nutribullet Portable Blender in Navy - Powerful Extractor Blade 475ml Cup To-Go Lid USB-C Charging Cable & User Guide - Delivers 15+ Blending Cycles - Healthy Shakes On The Move**NutriBullet**£24.35**1,814 rev2y ago](https://www.amazon.co.uk/dp/B0D265KTK9) [**nutribullet Portable Blender in Black - Powerful Extractor Blade 475ml Cup To-Go Lid USB-C Charging Cable & User Guide - Delivers 15+ Blending Cycles per charge - Healthy Shakes On The Move**NutriBullet**£23.41**1,814 rev2y ago](https://www.amazon.co.uk/dp/B0D264SM2Q) [**nutribullet Ultra 1200W Personal Blender - Rapid Extractor Blade to Crush Ice & Frozen Fruit - 900ml Cup - Powerful Yet Quiet - Illuminated Interface with 2 Blending Options - Smoothie Maker - Grey**NutriBullet**£83.39**276 rev2y ago](https://www.amazon.co.uk/dp/B0CSDWRT8N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ninja Blast Portable Blender 530ml Leakproof Lid Black BC151UKBK**Ninja**£33.83**4.4★**▲ 328%**](https://www.amazon.co.uk/dp/B0CNH4G2TV) [**nutribullet Portable Blender in Navy - Powerful Extractor Blade 475ml Cup To-Go Lid USB-C Charging Cable & User Guide - Delivers 15+ Blending Cycles - Healthy Shakes On The Move**NutriBullet**£24.35**4.0★**▲ 98%**](https://www.amazon.co.uk/dp/B0D265KTK9) [**Nutribullet Hot and Cold Blender Combo Charcoal Grey - Includes Powerful 1200W Base 3 Cups in Varying Sizes 2 Flip Top Lids for On The Go & 1.8L Blender Pitcher - Jug Blender for Smoothies & Juices**NutriBullet**£69.35**4.6★**▲ 51%**](https://www.amazon.co.uk/dp/B0CG9RDF9J) [**nutribullet Ultra 1200W Personal Blender - Rapid Extractor Blade to Crush Ice & Frozen Fruit - 900ml Cup - Powerful Yet Quiet - Illuminated Interface with 2 Blending Options - Smoothie Maker - Grey**NutriBullet**£83.39**4.5★**▲ 42%**](https://www.amazon.co.uk/dp/B0CSDWRT8N) [**nutribullet Blender 900 Series - Powerful 24 000 RPM Extractor Blends Frozen Fruit Nuts & Ice - Includes an Oversized Cup a Tall Cup a Handled Ring & 2 Lids - For Smoothies & Juices**NutriBullet**£60.95**4.6★**▲ 19%**](https://www.amazon.co.uk/dp/B01N39HGLD)
**~~View all trending →~~**
## **What buyers say about nutribullet**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Mixing/Blending**17%
*“Blends very well”*
**Quality-Overall**14%
*“Excellent Quality”*
**Ease Of Use**13%
*“easy to operate”*
**Value For Money**11%
*“Good for price”*
**Ease Of Cleaning**8%
*“Easy to clean and blends well”*
**Advertised Vs Actual Product**5%
*“and does exactly what it says it will”*
**Efficiency**3%
*“The nutribulit works fine”*
**Strength**3%
*“Very powerful machine”*
**Compactness**2%
*“Small and compact blender”*
**Size-Overall**2%
*“Really good size”*
### **What buyers complain about **
**Durability**17%
*“Broken after two months”*
**Charging**10%
*“Stopped charging”*
**Mixing/Blending**8%
*“It's blend or nothing”*
**Functionality-Overall**6%
*“Blender not very good not working”*
**Value For Money**6%
*“its not worth full price IMO”*
**Battery Life**6%
*“Poor battery life”*
**Size-Overall**6%
*“Too Small”*
**Quality-Overall**5%
*“Very disappointing performance and reliability”*
**Leak-Proof**4%
*“Leaking”*
**Jamming/Clogging**3%
*“And things do get stuck pretty easily”*
### **Top return reasons **
**Size-Overall**25%
**Functionality-Overall**18%
**Mixing/Blending**6%
**Durability**6%
**Charging**6%
**Leak-Proof**4%
**Smell**3%
**Advertised Vs Actual Product**3%
**Strength**3%
**Value For Money**2%
## **Common questions**
- **Is nutribullet profitable to sell on Amazon United Kingdom?**
- The niche generates £2.2M/yr across 13 tracked products. 90-day search growth is -6.8%. Flapen's verdict: Skip it (48/100).
- **How competitive is the nutribullet niche?**
- 2 brands and 291 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in nutribullet?**
- Top complaints mined from reviews: Durability, Charging, Mixing/Blending. The return rate is 2.4%.
- **What does it cost to enter the nutribullet niche?**
- Listings span £21.58–£83.39; the average listing price is £45.77 (sweet spot $15–$100). The average incumbent carries 7,092 reviews — the moat a new listing must climb.
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