---
title: "Nutribullet Portable Blender — £89K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/nutribullet-portable-blender"
last_updated: "2026-08-01T00:01:37.045Z"
locale: en
meta:
description: "Niche score 43/100 · £89K/yr market · 49K searches/yr · £29.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £89K/yr market · 49K searches/yr · £29.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nutribullet Portable Blender — £89K/yr Amazon UK Niche (2026) - Flapen"
---
# **nutribullet portable blender**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 22Growth 9Conversion 68Competition 17Returns 75Price range 95Avg price 95Brand share 0Review moat 56Quality gap 92
**Avg price**
**Incredible****£29.90**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****£21.81–£60.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****2.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,264.55**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£89K**
£89K/yr · 49K searches
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-31.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, nutribullet portable blender is a £89K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nutribullet portable blender market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **£60K–£75K**
- units × avg price
- **Conversion rate**
- **6.1%**
- **Avg BSR**
- **#34**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **24 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**120**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**0%**
- NutriBullet95% - Ninja5% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 51 weeks — -31.5% search growth over the last 90 days.
2K1KBlack Friday '25Holiday '25Spike '26Aug '25Oct '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/uk/home-garden/nutribullet-portable-blender/trend)
## **Top nutribullet portable blender search terms**
- **nutribullet portable blender**42K/yr-35.0%3.9% conv. - **nutribullet portable**3K/yr+0.9%3.0% conv. - **portable nutribullet blender**4K/yr-13.1%5.8% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/nutribullet-portable-blender/search-terms)
## **Top nutribullet portable blender products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£9K20%£18K30%£27K40%£36K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**nutribullet Portable Blender in Black - Powerful Extractor Blade 475ml Cup To-Go Lid USB-C Charging Cable & User Guide - Delivers 15+ Blending Cycles per charge - Healthy Shakes On The Move**NutriBullet**£23.41**4.0★1,814 rev](https://www.amazon.co.uk/dp/B0D264SM2Q) [2**nutribullet Portable Blender in Navy - Powerful Extractor Blade 475ml Cup To-Go Lid USB-C Charging Cable & User Guide - Delivers 15+ Blending Cycles - Healthy Shakes On The Move**NutriBullet**£24.35**4.0★1,814 rev](https://www.amazon.co.uk/dp/B0D265KTK9) [3**nutribullet Portable Blender in White - Powerful Extractor Blade 475ml Cup To-Go Lid USB-C Charging Cable & User Guide - Delivers 15+ Blending Cycles - Healthy Shakes On The Move**NutriBullet**£22.02**4.0★1,814 rev](https://www.amazon.co.uk/dp/B0D265FV7F) [4**nutribullet Portable Blender in Magenta - Powerful Extractor Blade 475ml Cup To-Go Lid USB-C Charging Cable & User Guide - Delivers 15+ Blending Cycles - Healthy Shakes On The Move**NutriBullet**£24.30**4.0★1,814 rev](https://www.amazon.co.uk/dp/B0D263TW7X) [5**Ninja Blast Portable Blender 530ml Leakproof Lid & Sip Spout BC151UKNV**Ninja**£31.11**4.4★4,438 rev](https://www.amazon.co.uk/dp/B0CJ39H6GG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**nutribullet Flex Personal Blender Black - Powerful Enough to Crush Ice & Blend Frozen Fruits & Nuts - Travel Ready Detachable 500ml Cup with Leakproof Sip Lid**NutriBullet**£34.68**38 rev12mo ago](https://www.amazon.co.uk/dp/B0FL7PCFDF) [**nutribullet Flex Metal Grey**NutriBullet**£36.03**38 rev1y ago](https://www.amazon.co.uk/dp/B0FH5LZMGS) [**nutribullet Portable Blender in Collaboration with McLaren Formula 1 Team - Grey & Papaya - Leak Proof To-Go Lid - Powerful Extractor Blade - USB-C Charging - 15+ Blending Cycles - Juices & Smoothies**NutriBullet**£21.81**126 rev1y ago](https://www.amazon.co.uk/dp/B0DX73P2X8) [**nutribullet Portable Blender with McLaren Mastercard F1 Team - Grey - Leak Proof To-Go Lid - Powerful Extractor Blade - USB-C Charging - 15+ Blending Cycles - Juice & Smoothies On The Go**NutriBullet**£26.52**126 rev1y ago](https://www.amazon.co.uk/dp/B0DX75CBRD) [**nutribullet Flip Portable Blender with Insulated Cup (590ml) - 24hr Chill Tumbler - 11.1V High Torque Motor Blends Frozen Fruit Nuts & Ice for Smoothies & Juices - Long Lasting & Rechargeable Battery**NutriBullet**£60.30**74 rev1y ago](https://www.amazon.co.uk/dp/B0DGXQQ63H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**nutribullet Flex Personal Blender Black - Powerful Enough to Crush Ice & Blend Frozen Fruits & Nuts - Travel Ready Detachable 500ml Cup with Leakproof Sip Lid**NutriBullet**£34.68**4.1★**▲ 313%**](https://www.amazon.co.uk/dp/B0FL7PCFDF) [**nutribullet Portable Blender in Navy - Powerful Extractor Blade 475ml Cup To-Go Lid USB-C Charging Cable & User Guide - Delivers 15+ Blending Cycles - Healthy Shakes On The Move**NutriBullet**£24.35**4.0★**▲ 29%**](https://www.amazon.co.uk/dp/B0D265KTK9) [**nutribullet Portable Blender in Black - Powerful Extractor Blade 475ml Cup To-Go Lid USB-C Charging Cable & User Guide - Delivers 15+ Blending Cycles per charge - Healthy Shakes On The Move**NutriBullet**£23.41**4.0★**▲ 28%**](https://www.amazon.co.uk/dp/B0D264SM2Q) [**nutribullet Portable Blender in Collaboration with McLaren Formula 1 Team - Grey & Papaya - Leak Proof To-Go Lid - Powerful Extractor Blade - USB-C Charging - 15+ Blending Cycles - Juices & Smoothies**NutriBullet**£21.81**3.8★**▲ 14%**](https://www.amazon.co.uk/dp/B0DX73P2X8) [**nutribullet Flip Portable Blender with Insulated Cup (590ml) - 24hr Chill Tumbler - 11.1V High Torque Motor Blends Frozen Fruit Nuts & Ice for Smoothies & Juices - Long Lasting & Rechargeable Battery**NutriBullet**£60.30**4.4★**— 8%**](https://www.amazon.co.uk/dp/B0DGXQQ63H)
**~~View all trending →~~**
## **What buyers say about nutribullet portable blender**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Mixing/Blending**15%
*“Great Blender”*
**Ease Of Use**13%
*“Easy to use”*
**Quality-Overall**13%
*“and the build quality feels sturdy and well-made”*
**Ease Of Cleaning**10%
*“Easy to clean”*
**Value For Money**7%
*“Great value”*
**Portability**6%
*“this one portable easy to carry out”*
**Charging**5%
*“Easy to charge”*
**Advertised Vs Actual Product**5%
*“Better than I thought”*
**Battery Life**3%
*“Good battery life too”*
**Efficiency**2%
*“Works well”*
### **What buyers complain about **
**Charging**25%
*“Doesnt hold charge”*
**Durability**15%
*“broke after first use”*
**Battery Life**8%
*“battery doesn't last”*
**Quality-Overall**5%
*“Poor quality/ short lifespan”*
**Value For Money**5%
*“A bit overpriced for what it is”*
**Functionality-Overall**4%
*“Does not turn on, doesnt charge”*
**Mixing/Blending**4%
*“It can't blend almonds easily”*
**Ease Of Cleaning**3%
*“Cleaning nightmare”*
**Ease Of Use**2%
*“the process is far too cumbersome”*
**Strength**2%
*“Very flimsy”*
### **Top return reasons **
**Charging**22%
**Functionality-Overall**17%
**Size-Overall**9%
**Weight Heavy**7%
**Mixing/Blending**6%
**Battery Life**5%
**Durability**4%
**Defective Material/Parts**3%
**Leak-Proof**3%
**Color**3%
## **Common questions**
- **Is nutribullet portable blender profitable to sell on Amazon United Kingdom?**
- The niche generates £89K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -31.5%. Flapen's verdict: Skip it (43/100).
- **How competitive is the nutribullet portable blender niche?**
- 2 brands and 120 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in nutribullet portable blender?**
- Top complaints mined from reviews: Charging, Durability, Battery Life. The return rate is 2.0%.
- **What does it cost to enter the nutribullet portable blender niche?**
- Listings span £21.81–£60.30; the average listing price is £29.90 (sweet spot $15–$100). The average incumbent carries 1,265 reviews — the moat a new listing must climb.
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