---
title: "Non Slip Bath Mats for Inside Bath — £758K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/non-slip-bath-mats-for-inside-bath"
last_updated: "2026-08-01T01:45:14.136Z"
locale: en
meta:
description: "Niche score 50/100 · £758K/yr market · 1.2M searches/yr. Prices mostly outside the sweet spot ($5.03–$15.83) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £758K/yr market · 1.2M searches/yr. Prices mostly outside the sweet spot ($5.03–$15.83) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Non Slip Bath Mats for Inside Bath — £758K/yr Amazon UK Niche (2026) - Flapen"
---
# **non slip bath mats for inside bath**
**Worth a look**
Shows low returns (0.6%), but prices mostly outside the sweet spot ($5.03–$15.83) keeps it on the watch list.
Market size 71Growth 29Conversion 76Competition 34Returns 97Price range 8Avg price 24Brand share 52Review moat 25Quality gap 45
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£758K**
£758K/yr · 1.2M searches
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+3.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,680.2**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£8.78**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£5.03–£15.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, non slip bath mats for inside bath is a £758K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **non slip bath mats for inside bath market data**
- **Units sold / yr**
- **60K–80K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£527K–£702K**
- units × avg price
- **Conversion rate**
- **7.2%**
- **Avg BSR**
- **#6**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **14.1%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**37**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**20%**
- HITSLAM29% - Croydex14% - ANSIO12% - MOONLIGHT2001511% - Homerella8% - Oxford Homeware6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.0% search growth over the last 90 days.
45K35KPrime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/home-garden/non-slip-bath-mats-for-inside-bath/trend)
## **Top non slip bath mats for inside bath search terms**
- **bath mat non slip anti mould**383K/yr+3.7%6.0% conv. - **non slip bath mat**269K/yr-0.1%5.6% conv. - **anti slip bath mat**79K/yr+15.5%5.4% conv. - **non slip bath mats for inside bath**69K/yr+11.3%5.6% conv. - **bath mat non slip**74K/yr+2.6%4.5% conv. - **bath mats non slip**60K/yr-9.2%2.0% conv. - **rubber bath mat**30K/yr+10.0%5.3% conv. - **rubber bath mats non slip**31K/yr-3.0%7.2% conv. - **bathtub mat**28K/yr+3.3%3.9% conv. - **bathmats mats non slip anti mould**24K/yr+8.3%4.8% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/non-slip-bath-mats-for-inside-bath/search-terms)
## **Top non slip bath mats for inside bath products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£76K20%£152K30%£227K40%£303K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HITSLAM Non Slip Bath Mat for Tub 101 x 40cm Extra Long Shower Mat Anti Mould Machine Washable Bathroom Bathtub Mat with Suction Cups and Drain Holes Soft on Feet Clear**HITSLAM**£8.00**4.6★8,160 rev](https://www.amazon.co.uk/dp/B09YY6J1VR) [2**Croydex Rubagrip Bath Mat Non Slip Anti Mould for Inside Bath (74x34cm)**Croydex**£5.03**4.4★5,631 rev](https://www.amazon.co.uk/dp/B000TAQGOU) [3**ANSIO Bath Mat Non Slip Anti Mould 100 x 40 cm Long PVC Shower Mat with Suction Cups & Drain Holes Machine Washable Bathtub Mat White**ANSIO**£5.43**4.4★2,234 rev](https://www.amazon.co.uk/dp/B097N7ZL95) [4**MOONLIGHT20015 Shower Bath Mat Non Slip Anti Mould & Mildew with Strong Suction Cups Grip and Drain Holes Soft Rubber Shower Mats - PVC Bathroom Mat Machine Washable (70x38cm White)**MOONLIGHT20015**£7.15**4.4★3,279 rev](https://www.amazon.co.uk/dp/B0BWRWXG14) [5**Oxford Homeware Shower Bath Mat Non Slip Anti Mould - Clear 70x38 cm Shower Mat for Bathtub and Bathroom with Drain Holes and Strong Suction Cups Machine Washable Bath Mats**Oxford Homeware**£6.79**4.4★646 rev](https://www.amazon.co.uk/dp/B0CC25ZC7H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HITSLAM Bath Mat Non Slip Anti Mould 70 x 38cm TPE Shower Mat for Bathtub & Shower Machine Washable with Large Drain Holes and Strong Suction Cups Fast Draining Blue**HITSLAM**£5.71**124 rev1y ago](https://www.amazon.co.uk/dp/B0FFSZBJ28) [**Smiry Non Slip Bath Mat 100x40cm Extra Long Soft Bathtub Mat with 300 Strong Suction Cups & Drain Holes Machine Washable Skin-Safe Bathroom Shower Mat Clear**smiry**£9.20**112 rev1y ago](https://www.amazon.co.uk/dp/B0FD3Q4G23) [**Oxford Homeware Shower Bath Mat Non Slip Anti Mould - Clear 70x38 cm Shower Mat for Bathtub and Bathroom with Drain Holes and Strong Suction Cups Machine Washable Bath Mats**Oxford Homeware**£6.79**646 rev2y ago](https://www.amazon.co.uk/dp/B0CC25ZC7H) [**HITSLAM Oval Bath Mat Non Slip Anti Mould 68 x 38 CM Anti Slip Shower Mat for Bathroom Machine Washable Bubble Bathtub mat with Suction Cups and Drain Holes Soft on Feet Clear**HITSLAM**£6.12**2,107 rev2y ago](https://www.amazon.co.uk/dp/B0CNKK37FN) [**Homerella Kids Bath Mat Non Slip 100x40cm Extra Long - Baby Shower Mat**Homerella**£15.83**4,067 rev2y ago](https://www.amazon.co.uk/dp/B0CQ7XDVZT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HITSLAM Bath Mat Non Slip Anti Mould 70 x 38cm TPE Shower Mat for Bathtub & Shower Machine Washable with Large Drain Holes and Strong Suction Cups Fast Draining Blue**HITSLAM**£5.71**4.6★**▲ 173%**](https://www.amazon.co.uk/dp/B0FFSZBJ28) [**Homerella Non Slip Bathtub Mat 88x39cm BPA Free - incl. Hanging Hooks**Homerella**£15.31**4.5★**▲ 103%**](https://www.amazon.co.uk/dp/B07PJMFBKF) [**ANSIO Bath Mat Non Slip Anti Mould 100 x 40 cm Long PVC Shower Mat with Suction Cups & Drain Holes Machine Washable Bathtub Mat White**ANSIO**£5.43**4.4★**▲ 97%**](https://www.amazon.co.uk/dp/B097N7ZL95) [**Homerella Kids Bath Mat Non Slip 100x40cm Extra Long - Baby Shower Mat**Homerella**£15.83**4.7★**▲ 77%**](https://www.amazon.co.uk/dp/B0CQ7XDVZT) [**Croydex Rubagrip Bath Mat Non Slip Anti Mould for Inside Bath (90x37cm)**Croydex**£10.06**4.4★**▲ 69%**](https://www.amazon.co.uk/dp/B000TAOLEC)
**~~View all trending →~~**
## **What buyers say about non slip bath mats for inside bath**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Quality mat”*
**Grip**11%
*“Does not slip”*
**Size-Overall**11%
*“Easy fit”*
**Value For Money**9%
*“Good Value”*
**Advertised Vs Actual Product**9%
*“As advertised”*
**Comfort-Overall**4%
*“very comfortable”*
**Suction**3%
*“Great suction”*
**Soft Feel**3%
*“Lovely soft mat”*
**Adhesion/Stickiness**3%
*“sticks easily and well”*
**Security**3%
*“Safe and secure”*
### **What buyers complain about **
**Grip**12%
*“the grip might be a little slippery”*
**Suction**8%
*“That the suction is not great”*
**Size-Overall**7%
*“a little small”*
**Ease Of Cleaning**7%
*“it definitely needs more cleaning than I expected”*
**Adhesion/Stickiness**4%
*“Bit tricky to make it stick to the bathtub as you have to push each individual sticker down”*
**Durability**4%
*“Sadly it had a small split”*
**Quality-Overall**4%
*“Shame, as anti mould quality is pretty good”*
**Color Fading/Discoloration**3%
*“discoloured after a couple of days”*
**Color**3%
*“not only that a brownish colour”*
**Value For Money**3%
*“Too expensive”*
### **Top return reasons **
**Size-Overall**35%
**Color**16%
**Adhesion/Stickiness**8%
**Grip**7%
**Quality-Overall**4%
**Material Quality**4%
**Suction**3%
**Advertised Vs Actual Product**3%
**Functionality-Overall**2%
**Mechanism Issues**2%
## **Common questions**
- **Is non slip bath mats for inside bath profitable to sell on Amazon United Kingdom?**
- The niche generates £758K/yr across 20 tracked products. 90-day search growth is +3.0%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the non slip bath mats for inside bath niche?**
- 13 brands and 37 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in non slip bath mats for inside bath?**
- Top complaints mined from reviews: Grip, Suction, Size-Overall. The return rate is 0.6%.
- **When does demand for non slip bath mats for inside bath peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the non slip bath mats for inside bath niche?**
- Listings span £5.03–£15.83; the average listing price is £8.78 (sweet spot $15–$100). The average incumbent carries 4,680 reviews — the moat a new listing must climb.
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