---
title: "Ninja Speedi — £157K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/ninja-speedi"
last_updated: "2026-08-01T03:10:15.900Z"
locale: en
meta:
description: "Niche score 18/100 · £157K/yr market · 71K searches/yr · £140.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 18/100 · £157K/yr market · 71K searches/yr · £140.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ninja Speedi — £157K/yr Amazon UK Niche (2026) - Flapen"
---
# **ninja speedi**
**Skip it**
Soft demand (-49.3% this quarter) — this niche doesn't clear our bar today.
Market size 33Growth 0Conversion 20Competition 2Returns 24Price range 0Avg price 62Brand share 0Review moat 56Quality gap 23
**Avg price**
**Good****£140.35**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,278**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£157K**
£157K/yr · 71K searches
**Returns**
**Bad****5.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-49.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£107.77–£171.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, ninja speedi is a £157K/yr Amazon United Kingdom market (71K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 18/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ninja speedi market data**
- **Units sold / yr**
- **750–1K**
- avg 100–250/product
- **Revenue / yr**
- **£105K–£140K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#24**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **67%**
- **Out of stock**
- **9.0%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**83**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- Ninja100% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 47 weeks — -49.3% search growth over the last 90 days.
5K3KSpike '25Black Friday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/home-garden/ninja-speedi/trend)
## **Top ninja speedi search terms**
- **ninja speedi**47K/yr-27.8%1.5% conv. - **ninja 10 in 1**7K/yr-75.4%1.6% conv. - **speedi**3K/yr-77.7%1.5% conv. - **ninja speedi 10-in-1 rapid cooker and air fryer on400uk**13K/yr-96.1%0.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/ninja-speedi/search-terms)
## **Top ninja speedi products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£24K30%£47K45%£71K60%£94K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ninja Speedi 12-in-1 Multi-Cooker 5.7L Cooking Pot ON500UKSTGD**Ninja**£131.98**4.7★131 rev](https://www.amazon.co.uk/dp/B0FLQ7DR98) [2**Ninja Speedi 12-in-1 Multi-Cooker Air Fryer and Slow Cooker Grey ON500UK**Ninja**£133.52**4.7★131 rev](https://www.amazon.co.uk/dp/B0FLYMMYQR) [3**Ninja Combi 12-In-1 Multi-Cooker Oven & Air Fryer Grey SFP700UK**Ninja**£171.12**4.7★383 rev](https://www.amazon.co.uk/dp/B0CYLS4SHB) [4**Ninja Speedi 10-in-1 Rapid Cooker Air Fryer and Multi Cooker 5.7L Meals for 4 in 15 Minutes Air Fry Steam Grill Bake Roast Sear Slow Cook & More Cooks 4 Portions Sea Salt Grey ON400UK**Ninja**£126.33**4.6★2,974 rev](https://www.amazon.co.uk/dp/B0BQCL5GVQ) [5**Ninja Foodi 10-in-1 Multifunction and Countertop Oven Silver/Black DT200UK**Ninja**£171.38**4.5★1,075 rev](https://www.amazon.co.uk/dp/B09HSBV93T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ninja Speedi 12-in-1 Multi-Cooker 5.7L Cooking Pot ON500UKSTGD**Ninja**£131.98**131 rev11mo ago](https://www.amazon.co.uk/dp/B0FLQ7DR98) [**Ninja Speedi 12-in-1 Multi-Cooker Air Fryer and Slow Cooker Grey ON500UK**Ninja**£133.52**131 rev11mo ago](https://www.amazon.co.uk/dp/B0FLYMMYQR) [**Ninja Combi 12-In-1 Multi-Cooker Oven & Air Fryer Grey SFP700UK**Ninja**£171.12**383 rev2y ago](https://www.amazon.co.uk/dp/B0CYLS4SHB) [**Ninja Speedi 10-in-1 Rapid Cooker Air Fryer and Multi Cooker 5.7L Meals for 4 in 15 Minutes Air Fry Steam Grill Bake Roast Sear Slow Cook & More Cooks 4 Portions Copper Black ON400UKCP**Ninja**£107.77**2,974 rev2y ago](https://www.amazon.co.uk/dp/B0CJ2Q4XWT) [**Ninja Speedi 10-in-1 Rapid Cooker Air Fryer and Multi Cooker 5.7L Meals for 4 in 15 Minutes Air Fry Steam Grill Bake Roast Sear Slow Cook & More Cooks 4 Portions Sea Salt Grey ON400UK**Ninja**£126.33**2,974 rev3y ago](https://www.amazon.co.uk/dp/B0BQCL5GVQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ninja Speedi 12-in-1 Multi-Cooker Air Fryer and Slow Cooker Grey ON500UK**Ninja**£133.52**4.7★**▲ 170%**](https://www.amazon.co.uk/dp/B0FLYMMYQR) [**Ninja Foodi 10-in-1 Multifunction and Countertop Oven Silver/Black DT200UK**Ninja**£171.38**4.5★**▲ 87%**](https://www.amazon.co.uk/dp/B09HSBV93T) [**Ninja Combi 12-In-1 Multi-Cooker Oven & Air Fryer Grey SFP700UK**Ninja**£171.12**4.7★**▲ 54%**](https://www.amazon.co.uk/dp/B0CYLS4SHB) [**Ninja Speedi 12-in-1 Multi-Cooker 5.7L Cooking Pot ON500UKSTGD**Ninja**£131.98**4.7★**▲ 23%**](https://www.amazon.co.uk/dp/B0FLQ7DR98) [**Ninja Speedi 10-in-1 Rapid Cooker Air Fryer and Multi Cooker 5.7L Meals for 4 in 15 Minutes Air Fry Steam Grill Bake Roast Sear Slow Cook & More Cooks 4 Portions Copper Black ON400UKCP**Ninja**£107.77**4.6★**▼ 37%**](https://www.amazon.co.uk/dp/B0CJ2Q4XWT)
**~~View all trending →~~**
## **What buyers say about ninja speedi**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Very good quality”*
**Cooking Experience**14%
*“Cooks well”*
**Ease Of Use**12%
*“Ease of use”*
**Ease Of Cleaning**9%
*“Easy to keep clean”*
**Value For Money**9%
*“Money well spent”*
**Frying Quality**4%
*“It does cook fast though”*
**Baking**4%
*“Cooks great for baking”*
**Advertised Vs Actual Product**3%
*“As good as advertised”*
**Efficiency**3%
*“Works well”*
**Toasting**2%
*“Cooks great for baking”*
### **What buyers complain about **
**Ease Of Cleaning**17%
*“Impossible to keep clean”*
**Durability**14%
*“They break quickly”*
**Weight Heavy**6%
*“heavy”*
**Value For Money**5%
*“It's not a cheap item”*
**Design-Overall**4%
*“I think this is a major design flaw”*
**Cooking Experience**4%
*“The slow cooker function is useless”*
**Quality-Overall**4%
*“Poor quality impossible to clean”*
**Size-Overall**4%
*“But its internal size is a little bit smaller”*
**Functionality-Overall**3%
*“won't work at all”*
**Compactness**3%
*“Didn't realize it would take so much space”*
### **Top return reasons **
**Size-Overall**33%
**Functionality-Overall**14%
**Value For Money**7%
**Product Condition**5%
**Advertised Vs Actual Product**5%
**Heating**3%
**Scratch Resistance**3%
**Display-Overall**3%
**Instructions/User Manual/Troubleshooting**3%
**Quality-Overall**3%
## **Common questions**
- **Is ninja speedi profitable to sell on Amazon United Kingdom?**
- The niche generates £157K/yr across 6 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -49.3%. Flapen's verdict: Skip it (18/100).
- **How competitive is the ninja speedi niche?**
- 1 brands and 83 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in ninja speedi?**
- Top complaints mined from reviews: Ease Of Cleaning, Durability, Weight Heavy. The return rate is 5.2% — above our launch gate.
- **What does it cost to enter the ninja speedi niche?**
- Listings span £107.77–£171.38; the average listing price is £140.35 (sweet spot $15–$100). The average incumbent carries 1,278 reviews — the moat a new listing must climb.
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