---
title: "Ninja Max 6-in-1 Dual Zone Air Fryer 9.5l Dz400uk — £74K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/ninja-max-6-in-1-dual-zone-air-fryer-9-5l-dz400uk"
last_updated: "2026-08-01T00:48:38.950Z"
locale: en
meta:
description: "Niche score 22/100 · £74K/yr market · 23K searches/yr · £119.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 22/100 · £74K/yr market · 23K searches/yr · £119.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ninja Max 6-in-1 Dual Zone Air Fryer 9.5l Dz400uk — £74K/yr Amazon UK Niche (2026) - Flapen"
---
# **ninja max 6-in-1 dual zone air fryer 9.5l dz400uk**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 18Growth 4Conversion 33Competition 3Returns 57Price range 55Avg price 68Brand share 0Review moat 22Quality gap 18
**Avg price**
**Good****£119.93**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.7%**
return rate — above 5% kills the launch gate
**Price range**
**Good****£24.46–£162.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****10,226.17**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£74K**
£74K/yr · 23K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-42.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, ninja max 6-in-1 dual zone air fryer 9.5l dz400uk is a £74K/yr Amazon United Kingdom market (23K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 22/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ninja max 6-in-1 dual zone air fryer 9.5l dz400uk market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **£60K–£90K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#7**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **24 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▲rising
**Sellers**
**45**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- Ninja97% - GWYXC3%
## **Demand**
Weekly Amazon search volume, last 43 weeks — -42.4% search growth over the last 90 days.
1K750Spike '25Black Friday '25Spike '26Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/home-garden/ninja-max-6-in-1-dual-zone-air-fryer-9-5l-dz400uk/trend)
## **Top ninja max 6-in-1 dual zone air fryer 9.5l dz400uk search terms**
- **af400uk**12K/yr-38.6%3.6% conv. - **ninja dz400uk**7K/yr-50.6%4.0% conv. - **dz400uk**5K/yr-41.2%2.7% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/ninja-max-6-in-1-dual-zone-air-fryer-9-5l-dz400uk/search-terms)
## **Top ninja max 6-in-1 dual zone air fryer 9.5l dz400uk products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£11K30%£22K45%£33K60%£44K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ninja Foodi MAX Dual Zone Digital Air Fryer 2 Drawers 9.5L 6-in-1**Ninja**£136.57**4.8★20,683 rev](https://www.amazon.co.uk/dp/B09BZR9JFG) [2**Ninja MAX Dual Zone Digital Air Fryer 2 Drawers 9.5L 6-in-1 DZ400UK**Ninja**£145.00**4.7★457 rev](https://www.amazon.co.uk/dp/B0F4KKN7BD) [3**Ninja Foodi MAX Dual Zone Air Fryer Amazon Exclusive Tongs 2 Drawers 9.5L 6-in-1 Use No Oil Air Fry Max Crisp Roast Bake 8 Portions Nonstick Dishwasher Safe Baskets Copper/Black AF400UKCP**Ninja**£141.62**4.8★20,683 rev](https://www.amazon.co.uk/dp/B09XF7NKV5) [4**Ninja MAX Dual Zone Digital Air Fryer 9.5L Stone Gold DZ400UKSTGD**Ninja**£162.78**4.7★457 rev](https://www.amazon.co.uk/dp/B0F6YYVBSD) [5**Ninja Foodi Dual Zone Digital Air Fryer 2 Drawers 6-in-1 Black AF300UK**Ninja**£109.16**4.8★18,262 rev](https://www.amazon.co.uk/dp/B08CN3G4N9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ninja MAX Dual Zone Digital Air Fryer 9.5L Stone Gold DZ400UKSTGD**Ninja**£162.78**457 rev1y ago](https://www.amazon.co.uk/dp/B0F6YYVBSD) [**Ninja MAX Dual Zone Digital Air Fryer 2 Drawers 9.5L 6-in-1 DZ400UK**Ninja**£145.00**457 rev1y ago](https://www.amazon.co.uk/dp/B0F4KKN7BD) [**GWYXC 2 Pack Air Fryer Grill Pan for Ninja Foodi AF400UK 9.5L 6 in 1 DualZone 2 Drawers Air Fryer Non-Stick Stainless Steel Replacement Crisper Plate Grill Tray Accessories Dishwasher Safe**GWYXC**£24.46**815 rev2y ago](https://www.amazon.co.uk/dp/B0C9TRG6HS) [**Ninja Foodi MAX Dual Zone Air Fryer Amazon Exclusive Tongs 2 Drawers 9.5L 6-in-1 Use No Oil Air Fry Max Crisp Roast Bake 8 Portions Nonstick Dishwasher Safe Baskets Copper/Black AF400UKCP**Ninja**£141.62**20,683 rev4y ago](https://www.amazon.co.uk/dp/B09XF7NKV5) [**Ninja Foodi MAX Dual Zone Digital Air Fryer 2 Drawers 9.5L 6-in-1**Ninja**£136.57**20,683 rev4y ago](https://www.amazon.co.uk/dp/B09BZR9JFG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ninja MAX Dual Zone Digital Air Fryer 2 Drawers 9.5L 6-in-1 DZ400UK**Ninja**£145.00**4.7★**▲ 510%**](https://www.amazon.co.uk/dp/B0F4KKN7BD) [**GWYXC 2 Pack Air Fryer Grill Pan for Ninja Foodi AF400UK 9.5L 6 in 1 DualZone 2 Drawers Air Fryer Non-Stick Stainless Steel Replacement Crisper Plate Grill Tray Accessories Dishwasher Safe**GWYXC**£24.46**4.5★**▲ 36%**](https://www.amazon.co.uk/dp/B0C9TRG6HS) [**Ninja Foodi MAX Dual Zone Digital Air Fryer 2 Drawers 9.5L 6-in-1**Ninja**£136.57**4.8★**— 3%**](https://www.amazon.co.uk/dp/B09BZR9JFG) [**Ninja MAX Dual Zone Digital Air Fryer 9.5L Stone Gold DZ400UKSTGD**Ninja**£162.78**4.7★**▼ 42%**](https://www.amazon.co.uk/dp/B0F6YYVBSD) [**Ninja Foodi Dual Zone Digital Air Fryer 2 Drawers 6-in-1 Black AF300UK**Ninja**£109.16**4.8★**▼ 54%**](https://www.amazon.co.uk/dp/B08CN3G4N9)
**~~View all trending →~~**
## **What buyers say about ninja max 6-in-1 dual zone air fryer 9.5l dz400uk**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Frying Quality**18%
*“It cooks food quickly and evenly, giving everything that perfect crispy finish with far less oil than traditional frying”*
**Ease Of Use**13%
*“The product is easy to operate”*
**Quality-Overall**12%
*“Excellent product”*
**Value For Money**9%
*“cheaper in price”*
**Cooking Experience**9%
*“Cooking results are consistently great”*
**Ease Of Cleaning**7%
*“easy to keep clean”*
**Color**6%
*“Beautiful colour”*
**Size-Overall**3%
*“Fitted perfectly”*
**Advertised Vs Actual Product**3%
*“found them to work as expected”*
**Time Taken**2%
*“Excellent product so easy to use time saving”*
### **What buyers complain about **
**Durability**10%
*“Falls apart”*
**Size-Overall**7%
*“They are not quite as snug a fit”*
**Adhesion/Stickiness**6%
*“Be warned, the non stick coating is EXTREMELY fragile”*
**Ease Of Cleaning**6%
*“But look a mess”*
**Quality-Overall**5%
*“it is far from quality”*
**Heating**4%
*“the wrong drawer heated up”*
**Cooking Experience**4%
*“This is not from cooking”*
**Instructions/User Manual/Troubleshooting**4%
*“My first instinct on picking up the manual was mild apprehension — there's a lot going on with this machine”*
**Value For Money**4%
*“A bit expensive though”*
**Ease Of Use**3%
*“least intuitive devices I have ever used”*
### **Top return reasons **
**Size-Overall**48%
**Color**15%
**Functionality-Overall**7%
**Value For Money**4%
**Product Condition**3%
**Smell**2%
**Scratch Resistance**2%
**Ease Of Use**2%
**Heating**2%
**Quality-Overall**2%
## **Common questions**
- **Is ninja max 6-in-1 dual zone air fryer 9.5l dz400uk profitable to sell on Amazon United Kingdom?**
- The niche generates £74K/yr across 6 tracked products. 90-day search growth is -42.4%. Flapen's verdict: Skip it (22/100).
- **How competitive is the ninja max 6-in-1 dual zone air fryer 9.5l dz400uk niche?**
- 2 brands and 45 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in ninja max 6-in-1 dual zone air fryer 9.5l dz400uk?**
- Top complaints mined from reviews: Durability, Size-Overall, Adhesion/Stickiness. The return rate is 2.7%.
- **What does it cost to enter the ninja max 6-in-1 dual zone air fryer 9.5l dz400uk niche?**
- Listings span £24.46–£162.78; the average listing price is £119.93 (sweet spot $15–$100). The average incumbent carries 10,226 reviews — the moat a new listing must climb.
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