---
title: "Search terms — neck fan - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/neck-fan/search-terms"
last_updated: "2026-07-31T07:22:18.072Z"
locale: en
meta:
  description: "Niche score 70/100 · £3.9M/yr market · 4.9M searches/yr · £18.45 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 70/100 · £3.9M/yr market · 4.9M searches/yr · £18.45 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — neck fan - Flapen"
---

# **neck fan**

**Launch it**

A $3.9M/yr market growing >1,000% this quarter with returns at 0.7% — clears our launch bar.

Market size 97Growth 100Conversion 53Competition 20Returns 97Price range 64Avg price 84Brand share 45Review moat 46Quality gap 87

**Growth**

**Incredible****>1,000%**

90-day search growth — must beat 0% to launch

**Market size**

**Incredible****£3.9M**

£3.9M/yr · 4.9M searches

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****£18.45**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£7.49–£28.49**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****4.3%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****1,910.36**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****76%**

top-5 click share — a locked-up shelf

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")