---
title: "Navy Throw — £58K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/navy-throw"
last_updated: "2026-08-01T00:44:14.840Z"
locale: en
meta:
description: "Niche score 48/100 · £58K/yr market · 232K searches/yr · £10.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £58K/yr market · 232K searches/yr · £10.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Navy Throw — £58K/yr Amazon UK Niche (2026) - Flapen"
---
# **navy throw**
**Skip it**
Soft demand (-26.5% this quarter) — this niche doesn't clear our bar today.
Market size 15Growth 12Conversion 29Competition 89Returns 89Price range 49Avg price 40Brand share 84Review moat 22Quality gap 48
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****51%**
top-5 brand share — no brand owns this niche
**Price range**
**Okay****£5.54–£24.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£10.83**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****8,729.58**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£58K**
£58K/yr · 232K searches
**Growth**
**Bad****-26.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, navy throw is a £58K/yr Amazon United Kingdom market (232K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Nov. Verdict: Skip it — 48/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **navy throw market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **£65K–£87K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#88**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **76%**
- **Out of stock**
- **8.8%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**32 **▲rising
**Sellers**
**39**
**Top-5 brand share**
**51%**
Top 20: 93%
**Top-5 click share**
**26%**
Top 20: 58%
**Open market**
**45%**
- Exclusivo Mezcla22% - BEDELITE9% - Bedsure8% - EHC7% - Wajade5% - Utopia Bedding4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -26.5% search growth over the last 90 days.
6K4KSpike '24Black Friday '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/home-garden/navy-throw/trend)
## **Top navy throw search terms**
- **blue throw**33K/yr-17.2%1.4% conv. - **blue blanket**29K/yr-19.7%1.6% conv. - **blue throws for sofa**25K/yr-30.0%1.4% conv. - **navy throw**27K/yr-44.4%2.5% conv. - **blue throws**13K/yr-31.0%0.8% conv. - **navy throws for sofas**15K/yr-28.1%2.8% conv. - **navy blanket**12K/yr-35.7%3.3% conv. - **light blue throw**6K/yr-19.9%2.1% conv. - **pale blue throw**6K/yr-22.9%1.4% conv. - **blue throw for bed**8K/yr-21.9%0.6% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/navy-throw/search-terms)
## **Top navy throw products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£1K4%£2K6%£3K8%£5K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Exclusivo Mezcla Large 3D Fleece Blanket for Sofa Couch Navy Blue**Exclusivo Mezcla**£11.61**4.5★4,825 rev](https://www.amazon.co.uk/dp/B0C6DXV17C) [2**EHC Luxury Throws for Sofa Cover Couch Blanket Pack of 2 Navy Blue Throw -125x150cm**EHC**£17.89**4.4★3,349 rev](https://www.amazon.co.uk/dp/B01GONAST4) [3**Wajade Fleece Throw Blanket Fluffy Faux Fur Blanket for Bed Sofa Couch Soft Warm Thick Blanket waffle Light Blue-127X178**Wajade**£7.06**4.6★87 rev](https://www.amazon.co.uk/dp/B0DS43W59F) [4**Exclusivo Mezcla Soft Striped Fleece Blanket Navy Blue Sofa Bed Throw**Exclusivo Mezcla**£11.26**4.4★4,493 rev](https://www.amazon.co.uk/dp/B0D25VCG9J) [5**BEDELITE Fluffy Fleece Blanket Cosy Soft Throw 127x152 cm Navy Blue**BEDELITE**£11.68**4.6★766 rev](https://www.amazon.co.uk/dp/B0FDKYF1HP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FAUNNA Navy Blue Fleece Throw Blanket 120 x 150 cm for Sofa and Bed**FAUNNA**£8.75**4 rev6mo ago](https://www.amazon.co.uk/dp/B0GJD9DG2V) [**Tifschlaf Fleece Fluffy Throw Blanket - Blue Single Bed Throw for Sofa Soft & Cosy Blanket for Couch Navy Blue 130x150cm**Tifschlaf**£10.74**20 rev7mo ago](https://www.amazon.co.uk/dp/B0GD5YCZSM) [**Bedsure Cosy Bubble Fleece Blanket - Soft Plush Throw Blanket for Adults Lightweight & Warm Ashley Blue 130x170 cm for Sofa Throw Bed Gift Idea**Bedsure**£12.92**246 rev7mo ago](https://www.amazon.co.uk/dp/B0G6DBDQQG) [**BEDELITE Fluffy Fleece Blanket Cosy Soft Throw 127x152 cm Light Blue**BEDELITE**£11.81**766 rev10mo ago](https://www.amazon.co.uk/dp/B0FSCTSPY6) [**Amazon Basics Throws for Sofas Soft Fluffy Fleece Throw Blanket 127 x 152 cm Navy**Amazon Basics**£7.98**773 rev11mo ago](https://www.amazon.co.uk/dp/B0DNQ5Q3CK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tifschlaf Fleece Fluffy Throw Blanket - Blue Single Bed Throw for Sofa Soft & Cosy Blanket for Couch Navy Blue 130x150cm**Tifschlaf**£10.74**4.6★**▲ 432%**](https://www.amazon.co.uk/dp/B0GD5YCZSM) [**FAUNNA Navy Blue Fleece Throw Blanket 120 x 150 cm for Sofa and Bed**FAUNNA**£8.75**4.5★**▲ 391%**](https://www.amazon.co.uk/dp/B0GJD9DG2V) [**Bedsure Cosy Bubble Fleece Blanket - Soft Plush Throw Blanket for Adults Lightweight & Warm Ashley Blue 130x170 cm for Sofa Throw Bed Gift Idea**Bedsure**£12.92**4.6★**▲ 369%**](https://www.amazon.co.uk/dp/B0G6DBDQQG) [**Exclusivo Mezcla Knit Throw Blanket Ultra Soft and Warm Reversible Woven Blankets Cozy Snuggly Throw for Couch Bed and Home Decor Heather Blue 127x152 CM**Exclusivo Mezcla**£10.04**4.6★**▲ 336%**](https://www.amazon.co.uk/dp/B0FKT6V8VP) [**Wajade Fleece Throw Blanket Fluffy Faux Fur Blanket for Bed Sofa Couch Soft Warm Thick Blanket waffle Light Blue-127X178**Wajade**£7.06**4.6★**▲ 222%**](https://www.amazon.co.uk/dp/B0DS43W59F)
**~~View all trending →~~**
## **What buyers say about navy throw**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**22%
*“Soft and smooth”*
**Color**14%
*“Beautiful colour”*
**Quality-Overall**13%
*“Good quality throw”*
**Warmth**9%
*“The blanket is soft and warm”*
**Value For Money**9%
*“Good value for money”*
**Weight Light**4%
*“Lightweight”*
**Thickness**4%
*“Thick and covers the bed easily”*
**Size-Overall**3%
*“they fit really nice”*
**Comfort-Overall**3%
*“comfy”*
**Advertised Vs Actual Product**2%
*“Exactly as described”*
### **What buyers complain about **
**Thickness**15%
*“A bit thin”*
**Quality-Overall**14%
*“Poor quality - sheds”*
**Color**12%
*“I was expecting it to be a little bit more grey/blue”*
**Size-Overall**9%
*“the box is very small”*
**Smell**4%
*“They smell awful”*
**Material Quality**3%
*“The material doesnt feel as durable as advertised”*
**Durability**3%
*“The material doesnt feel as durable as advertised”*
**Upholstery/Fabric Quality**3%
*“Quite disappointed in the fabric”*
**Paint Quality**3%
*“comes out like pure paint”*
**Strength**1%
*“flimsy”*
### **Top return reasons **
**Color**40%
**Size-Overall**25%
**Thin**10%
**Quality-Overall**9%
**Advertised Vs Actual Product**3%
**Material Quality**2%
**Thickness**2%
**Compatibility-Overall**1%
**Weight Light**1%
**Display Colors**1%
## **Common questions**
- **Is navy throw profitable to sell on Amazon United Kingdom?**
- The niche generates £58K/yr across 86 tracked products. 0 of 15 products launched in the last 360 days are still selling. 90-day search growth is -26.5%. Flapen's verdict: Skip it (48/100).
- **How competitive is the navy throw niche?**
- 32 brands and 39 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 51% of demand.
- **What do buyers complain about in navy throw?**
- Top complaints mined from reviews: Thickness, Quality-Overall, Color. The return rate is 1.3%.
- **When does demand for navy throw peak?**
- Demand peaks in Nov; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the navy throw niche?**
- Listings span £5.54–£24.23; the average listing price is £10.83 (sweet spot $15–$100). The average incumbent carries 8,730 reviews — the moat a new listing must climb.
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