---
title: "Navy Curtains — £55K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/navy-curtains"
last_updated: "2026-08-01T02:12:58.719Z"
locale: en
meta:
description: "Niche score 33/100 · £55K/yr market · 276K searches/yr · £16.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · £55K/yr market · 276K searches/yr · £16.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Navy Curtains — £55K/yr Amazon UK Niche (2026) - Flapen"
---
# **navy curtains**
**Skip it**
Soft demand (-29.9% this quarter) — this niche doesn't clear our bar today.
Market size 14Growth 10Conversion 15Competition 40Returns 44Price range 79Avg price 80Brand share 38Review moat 18Quality gap 55
**Avg price**
**Great****£16.97**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£10.18–£33.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****16,926.85**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£55K**
£55K/yr · 276K searches
**Growth**
**Bad****-29.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, navy curtains is a £55K/yr Amazon United Kingdom market (276K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov. Verdict: Skip it — 33/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **navy curtains market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **£42K–£51K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#41**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **207 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 93%
**Open market**
**14%**
- Deconovo31% - MRTREES24% - VEHEDE21% - IR Imperial Rooms4% - INSPIRE HOMEWARE4% - RAYYAN LINEN3% - Open — no brand owns it (8 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -29.9% search growth over the last 90 days.
10K6KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/home-garden/navy-curtains/trend)
## **Top navy curtains search terms**
- **navy curtains**67K/yr-41.8%0.6% conv. - **navy blue curtains**40K/yr-40.0%0.9% conv. - **blue curtains for bedroom**24K/yr-28.2%0.9% conv. - **blue blackout curtains**16K/yr+0.7%0.8% conv. - **light blue curtains**15K/yr-32.6%0.7% conv. - **blue curtains for living room**16K/yr-28.8%0.0% conv. - **blue and white curtains**12K/yr-29.1%0.0% conv. - **navy blackout curtains**9K/yr+13.4%1.2% conv. - **curtains blue**10K/yr-9.0%0.5% conv. - **baby blue curtains**9K/yr-24.9%1.1% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/navy-curtains/search-terms)
## **Top navy curtains products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£11K30%£16K40%£22K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Deconovo Curtains for Living Room Solid Thermal Insulated Curtains Eyelet Blackout Curtains for Bedroom 46 x 54 Inch Navy Blue 1 Pair**Deconovo**£11.92**4.5★73,778 rev](https://www.amazon.co.uk/dp/B01KZAUHMA) [2**VEHEDE Blackout Curtains 54 Inch Drop Eyelet Thermal Insulated Short Curtain for Bedroom Soft Small Living Room Window Curtains & Drapes W46 x L54 Inch Navy Blue 2 Panels**VEHEDE**£11.58**4.5★566 rev](https://www.amazon.co.uk/dp/B0D2WVXYBS) [3**MRTREES Blue Curtains For Bedroom 66 Drop 2 Panels Eyelet Thermal Curtain for Living Room Soft Texture Window Treatments for Kids 46x66 Inch 117x167 CM**MRTREES**£13.92**4.4★7,745 rev](https://www.amazon.co.uk/dp/B08MVRK2J5) [4**MRTREES Blackout Curtains Bedroom 54 Drop 2 Panels Sky Blue Eyelet Thermal Curtain for Living Room Soft Texture Window Treatments for Kids 46x54 Inch 117x137 CM**MRTREES**£16.81**4.4★7,745 rev](https://www.amazon.co.uk/dp/B08MVRWN6V) [5**Imperial Rooms Blackout Curtains for Bedroom 46x54 Inch Eyelet Navy Curtains Window Treatments Super Soft Ring Top Living Room Curtain 2 Panels with Tiebacks**IR Imperial Rooms**£10.49**4.4★1,299 rev](https://www.amazon.co.uk/dp/B0C9HVYTP1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**M&J Home Blackout Curtains for Living Room Blue - Thermal Insulated Eyelet Curtains for Bedroom - Energy Saving - 46 x 54 Inch - 2 Panels**M&J Home**£21.67**25 rev6mo ago](https://www.amazon.co.uk/dp/B0GLQH29FY) [**VEHEDE Blackout Curtains 54 Inch Drop Eyelet Thermal Insulated Short Curtain for Bedroom Soft Small Living Room Window Curtains & Drapes W46 x L54 Inch Sky Blue 2 Panels**VEHEDE**£18.34**566 rev7mo ago](https://www.amazon.co.uk/dp/B0G5DZMLC6) [**INSPIRE HOMEWARE 100% Blackout Curtains for Bedroom 46x54 Blue Linen Curtains Super Soft & Energy Saving Thermal Insulated Eyelet Curtain 2 panels with Matching Tiebacks**INSPIRE HOMEWARE**£18.47**60 rev9mo ago](https://www.amazon.co.uk/dp/B0FVMLDHTP) [**Bujasso Navy Full Blackout Curtains 54 inch Eyelet Crushed Velvet with Blackout Lining Drapes for Living Room Bedroom Thermal Insulated Room Darkening Curtains 2 Panels Grommet Top W46xL54**Bujasso**£26.43**83 rev1y ago](https://www.amazon.co.uk/dp/B0F6Y2Y5L8) [**MIULEE Blackout Curtains Navy Eyelet 2 Panels 46x90 in**MIULEE**£16.96**8,078 rev1y ago](https://www.amazon.co.uk/dp/B0F6C9H15F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**M&J Home Blackout Curtains for Living Room Blue - Thermal Insulated Eyelet Curtains for Bedroom - Energy Saving - 46 x 54 Inch - 2 Panels**M&J Home**£21.67**3.8★**▲ 353%**](https://www.amazon.co.uk/dp/B0GLQH29FY) [**VEHEDE Blackout Curtains 54 Inch Drop Eyelet Thermal Insulated Short Curtain for Bedroom Soft Small Living Room Window Curtains & Drapes W46 x L54 Inch Sky Blue 2 Panels**VEHEDE**£18.34**4.5★**▲ 203%**](https://www.amazon.co.uk/dp/B0G5DZMLC6) [**MRTREES Blue Blackout Curtain 84 Inch Drop Thermal Door Curtain with Eyelet for Bedroom and Living Room 1 Panel 132x214 CM 52x84 Inch Sky Blue**MRTREES**£13.09**4.3★**▲ 165%**](https://www.amazon.co.uk/dp/B0DLNYJRYG) [**INSPIRE HOMEWARE 100% Blackout Curtains for Bedroom 46x54 Blue Linen Curtains Super Soft & Energy Saving Thermal Insulated Eyelet Curtain 2 panels with Matching Tiebacks**INSPIRE HOMEWARE**£18.47**4.3★**▲ 129%**](https://www.amazon.co.uk/dp/B0FVMLDHTP) [**RayyanLinen Readymade Blackout Thermal Eyelet Ring Top Pair of Curtains Including 2 Tiebacks (NAVY BLUE Width 46 x Drop 72)**RAYYAN LINEN**£12.08**4.5★**▲ 93%**](https://www.amazon.co.uk/dp/B08GMFF8LJ)
**~~View all trending →~~**
## **What buyers say about navy curtains**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“Brilliant quality”*
**Value For Money**12%
*“Excellent value for money”*
**Color**12%
*“Nice colour”*
**Upholstery/Fabric Quality**9%
*“Quality Curtains”*
**Size-Overall**7%
*“Nice size”*
**Advertised Vs Actual Product**6%
*“Does exactly as advertised”*
**Thickness**5%
*“Thick and heavy good material”*
**Brightness/Shine/Glow**4%
*“Keeps the light out perfectly”*
**Weight Light**3%
*“Nice weight”*
**Ease Of Use**3%
*“it was so much easier”*
### **What buyers complain about **
**Material Quality**25%
*“Not good material”*
**Thickness**25%
*“not keen about the sheer”*
**Quality-Overall**19%
*“Looks very cheap”*
**Color Fading/Discoloration**13%
*“These were used in a bedroom after 6 months they faded so badly”*
**Advertised Vs Actual Product**6%
*“should not be advertised as blackout if they are not”*
### **Top return reasons **
**Size-Overall**48%
**Color**28%
**Quality-Overall**6%
**Material Quality**5%
**Thin**3%
**Functionality-Overall**2%
**Advertised Vs Actual Product**2%
**Display Colors**1%
**Value For Money**1%
**Design-Overall**1%
## **Common questions**
- **Is navy curtains profitable to sell on Amazon United Kingdom?**
- The niche generates £55K/yr across 26 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -29.9%. Flapen's verdict: Skip it (33/100).
- **How competitive is the navy curtains niche?**
- 14 brands and 16 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in navy curtains?**
- Top complaints mined from reviews: Material Quality, Thickness, Quality-Overall. The return rate is 3.5%.
- **When does demand for navy curtains peak?**
- Demand peaks in Nov; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the navy curtains niche?**
- Listings span £10.18–£33.61; the average listing price is £16.97 (sweet spot $15–$100). The average incumbent carries 16,927 reviews — the moat a new listing must climb.
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