---
title: "Search terms — name a star - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/name-a-star/search-terms"
last_updated: "2026-08-01T03:41:48.948Z"
locale: en
meta:
  description: "Niche score 38/100 · £16K/yr market · 15K searches/yr · £25.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 38/100 · £16K/yr market · 15K searches/yr · £25.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — name a star - Flapen"
---

# **name a star**

**Skip it**

A small market ($16K/yr) — this niche doesn't clear our bar today.

Market size 4Growth 23Conversion 52Competition 9Returns 100Price range 78Avg price 95Brand share 27Review moat 82Quality gap 21

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****£25.30**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****360.67**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****£7.43–£42.37**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****4.2%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-3.5%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****89%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****£16K**

£16K/yr · 15K searches

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")