---
title: "Mycorrhizal Fungi — £173K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/mycorrhizal-fungi"
last_updated: "2026-08-01T00:49:15.787Z"
locale: en
meta:
description: "Niche score 47/100 · £173K/yr market · 98K searches/yr · £13.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £173K/yr market · 98K searches/yr · £13.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mycorrhizal Fungi — £173K/yr Amazon UK Niche (2026) - Flapen"
---
# **mycorrhizal fungi**
**Skip it**
Soft demand (-19.6% this quarter) — this niche doesn't clear our bar today.
Market size 35Growth 15Conversion 96Competition 19Returns 100Price range 64Avg price 59Brand share 41Review moat 47Quality gap 45
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£3.89–£34.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****£13.04**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****1,805.92**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£173K**
£173K/yr · 98K searches
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-19.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, mycorrhizal fungi is a £173K/yr Amazon United Kingdom market (98K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Skip it — 47/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mycorrhizal fungi market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£196K–£261K**
- units × avg price
- **Conversion rate**
- **13.5%**
- **Avg BSR**
- **#53**
- **Page quality**
- **0%**
- **Prime**
- **77%**
- **Sponsored**
- **62%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**12 **▲rising
**Sellers**
**54**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**15%**
- Plantworks Ltd32% - Empathy30% - DYNOMYCO8% - envii6% - Gardening Naturally4% - Grow Mate4% - Open — no brand owns it (6 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -19.6% search growth over the last 90 days.
3K2KSpike '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 4.6×
[**Open Trend **](https://flapen.com/research/uk/home-garden/mycorrhizal-fungi/trend)
## **Top mycorrhizal fungi search terms**
- **mycorrhizal fungi**41K/yr-18.6%14.6% conv. - **rootgrow mycorrhizal fungi**11K/yr-19.3%17.9% conv. - **rootgrow**12K/yr-37.5%16.2% conv. - **root grow**7K/yr-26.6%15.2% conv. - **mycorrhizal fungi for roses**4K/yr+21.3%20.1% conv. - **root grow mycorrhizal fungi**6K/yr-35.7%22.3% conv. - **david austin mycorrhizal fungi**3K/yr+12.6%8.0% conv. - **mycorrhizal fungi powder**3K/yr+14.9%12.2% conv. - **mycorrhizal**3K/yr-6.9%11.0% conv. - **empathy rootgrow mycorrhizal fungi**2K/yr-0.7%14.7% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/mycorrhizal-fungi/search-terms)
## **Top mycorrhizal fungi products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£17K20%£35K30%£52K40%£69K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ROOTGROW MYCORRH FUNGI 150G**Plantworks Ltd**£3.89**4.5★2,921 rev](https://www.amazon.co.uk/dp/B00EHGUP5S) [2**ROOTGROW MYCORRH FUNGI 360G**Empathy**£9.56**4.6★2,860 rev](https://www.amazon.co.uk/dp/B0057WVGCW) [3**envii Root Well Mycorrhizal Fungi Powder Organic & Enriched with Benefical Bacteria Plant Root Treatment Improves Nutrient Uptake Treats 80 Plants**envii**£8.36**4.4★252 rev](https://www.amazon.co.uk/dp/B0BPDKQLHY) [4**DYNOMYCO Mycorrhizal Fungi Inoculant 50g/1.76oz Boosts Root Growth Yields & Nutrient Uptake 900 Propagules/g Concentrated Granules & OMRI Compliant Seed Starter Soil Mix Compatible**DYNOMYCO**£7.68**4.6★6,375 rev](https://www.amazon.co.uk/dp/B0FXGX6C4M) [5**Mycorrhizal Fungi Root Enhancer - Boosts Root Strength & Plant Growth - Improves Soil Structure & Health (1 kg)**Gardening Naturally**£20.03**4.3★12 rev](https://www.amazon.co.uk/dp/B0FHBJJK64)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DYNOMYCO Mycorrhizal Fungi Inoculant 50g/1.76oz Boosts Root Growth Yields & Nutrient Uptake 900 Propagules/g Concentrated Granules & OMRI Compliant Seed Starter Soil Mix Compatible**DYNOMYCO**£7.68**6,375 rev5mo ago](https://www.amazon.co.uk/dp/B0FXGX6C4M) [**Mycorrhizal Fungi Root Enhancer - Boosts Root Strength & Plant Growth - Improves Soil Structure & Health (1 kg)**Gardening Naturally**£20.03**12 rev1y ago](https://www.amazon.co.uk/dp/B0FHBJJK64) [**HOCHSTE Empathy Rootgrow Mycorrhizal Fungi RHS Endorsed For Plant Root Strength Trees Shrubs Roses Feed Food Fertiliser Green - 360g (1 Pack)**HOCHSTE**£14.12**26 rev1y ago](https://www.amazon.co.uk/dp/B0DTKJCVNN) [**envii Root Well Mycorrhizal Fungi Powder Organic & Enriched with Benefical Bacteria Plant Root Treatment Improves Nutrient Uptake Treats 80 Plants**envii**£8.36**252 rev3y ago](https://www.amazon.co.uk/dp/B0BPDKQLHY) [**RootMax - Mycorrhizal Fungi (200 g/7 oz) | Rooting Powder for all Plants Trees Flowers & Edibles | Direct to Root Inoculant | Treats 40+ Plants**Grow Mate**£13.86**2,094 rev5y ago](https://www.amazon.co.uk/dp/B07R77RTN1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DYNOMYCO Mycorrhizal Fungi Inoculant 50g/1.76oz Boosts Root Growth Yields & Nutrient Uptake 900 Propagules/g Concentrated Granules & OMRI Compliant Seed Starter Soil Mix Compatible**DYNOMYCO**£7.68**4.6★**▲ 213%**](https://www.amazon.co.uk/dp/B0FXGX6C4M) [**Mycorrhizal Fungi Root Enhancer - Boosts Root Strength & Plant Growth - Improves Soil Structure & Health (1 kg)**Gardening Naturally**£20.03**4.3★**▲ 152%**](https://www.amazon.co.uk/dp/B0FHBJJK64) [**Vitax Q4 Rootmore Mycorrhizal Fungi Stimulates Root Growth Suitable For Flowers Shrubs And Edibles Organic - 250G**Vitax Ltd**£6.53**4.5★**▲ 79%**](https://www.amazon.co.uk/dp/B077XB4PZY) [**ROOTGROW MYCORRH FUNGI 150G**Plantworks Ltd**£3.89**4.5★**— 7%**](https://www.amazon.co.uk/dp/B00EHGUP5S) [**envii Root Well Mycorrhizal Fungi Powder Organic & Enriched with Benefical Bacteria Plant Root Treatment Improves Nutrient Uptake Treats 80 Plants**envii**£8.36**4.4★**— 1%**](https://www.amazon.co.uk/dp/B0BPDKQLHY)
**~~View all trending →~~**
## **What buyers say about mycorrhizal fungi**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“Excellent product”*
**Ease Of Use**24%
*“Ease of use”*
**Value For Money**14%
*“Decent value for money”*
**Efficiency**13%
*“Just started using with positive results”*
**Advertised Vs Actual Product**10%
*“As described”*
**Plant Growth**8%
*“The results so far this year are excellent with good vigorous top growth and roots in tomatoes, potatoes, peppers and various cucurbits”*
**Instructions/User Manual/Troubleshooting**1%
*“Followed the instructions”*
**Size-Overall**1%
*“good size”*
### **What buyers complain about **
**Value For Money**40%
*“it has become extremely expensive to buy this way”*
**Functionality-Overall**17%
*“Doesnt make any difference”*
**Advertised Vs Actual Product**15%
*“looks bigger in the adverts”*
**Defective Material/Parts**8%
*“Damaged good, hence they need to be replaced”*
**Durability**8%
*“One of the eight roses subsequently died. RIP”*
**Size-Overall**7%
*“looks bigger in the adverts”*
### **Top return reasons **
**Size-Overall**33%
**Advertised Vs Actual Product**24%
**Value For Money**14%
**Compatibility-Overall**10%
**Leak-Proof**7%
**Add-Ons/Attachments**5%
**Functionality-Overall**5%
**Maintenance And Repair**2%
## **Common questions**
- **Is mycorrhizal fungi profitable to sell on Amazon United Kingdom?**
- The niche generates £173K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -19.6%. Flapen's verdict: Skip it (47/100).
- **How competitive is the mycorrhizal fungi niche?**
- 12 brands and 54 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in mycorrhizal fungi?**
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Advertised Vs Actual Product. The return rate is 0.1%.
- **When does demand for mycorrhizal fungi peak?**
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 4.6× the quietest.
- **What does it cost to enter the mycorrhizal fungi niche?**
- Listings span £3.89–£34.70; the average listing price is £13.04 (sweet spot $15–$100). The average incumbent carries 1,806 reviews — the moat a new listing must climb.
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