---
title: "Mustard Throw — £26K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/mustard-throw"
last_updated: "2026-08-01T02:06:58.456Z"
locale: en
meta:
description: "Niche score 45/100 · £26K/yr market · 105K searches/yr · £11.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £26K/yr market · 105K searches/yr · £11.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mustard Throw — £26K/yr Amazon UK Niche (2026) - Flapen"
---
# **mustard throw**
**Skip it**
A small market ($26K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 11Conversion 27Competition 80Returns 89Price range 55Avg price 46Brand share 65Review moat 24Quality gap 57
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£4.38–£27.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£11.55**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****5,655.41**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-27.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£26K**
£26K/yr · 105K searches
According to Flapen's Amazon United Kingdom niche tracking, mustard throw is a £26K/yr Amazon United Kingdom market (105K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Nov. Verdict: Skip it — 45/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mustard throw market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£29K–£35K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#103**
- **Page quality**
- **0%**
- **Prime**
- **61%**
- **Sponsored**
- **72%**
- **Out of stock**
- **12.5%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**25 **▼falling
**Sellers**
**48**
**Top-5 brand share**
**66%**
Top 20: 97%
**Top-5 click share**
**35%**
Top 20: 79%
**Open market**
**30%**
- Emma Barclay23% - Exclusivo Mezcla18% - Wajade10% - Brentfords10% - Dreamscene6% - Hafaa4%
## **Demand & seasonality**
Weekly Amazon search volume, last 82 weeks — -27.2% search growth over the last 90 days.
3K2KSpike '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Nov · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/home-garden/mustard-throw/trend)
## **Top mustard throw search terms**
- **yellow throw**16K/yr-22.5%2.2% conv. - **yellow blanket**13K/yr-12.4%2.2% conv. - **mustard throw**17K/yr-42.4%2.5% conv. - **ochre throw**16K/yr-46.7%1.8% conv. - **yellow throws for sofa**10K/yr-34.2%2.0% conv. - **mustard throws for sofa**9K/yr+10.5%2.6% conv. - **gold throw**12K/yr-28.6%1.0% conv. - **gold throws for sofa**8K/yr+0.1%1.1% conv. - **yellow throws**6K/yr-29.3%0.9% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/mustard-throw/search-terms)
## **Top mustard throw products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£7896%£2K9%£2K12%£3K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Exclusivo Mezcla Large 3D Fleece Blanket for Sofa Couch Mustard Yellow**Exclusivo Mezcla**£10.45**4.5★4,825 rev](https://www.amazon.co.uk/dp/B0FX8FCQZC) [2**Wajade Fleece Throw Blanket Fluffy Faux Fur Blanket for Bed Sofa Couch Soft Warm Thick Blanket Waffle Yellow-127X178**Wajade**£8.02**4.6★87 rev](https://www.amazon.co.uk/dp/B0DS48WPR2) [3**Emma Barclay Casablanca - Scandi Woven Recycled Cotton Chair Sofa Setee Bed Throw Over Blanket in Ochre - 50x60 (127x152cm)**Emma Barclay**£8.58**4.4★1,422 rev](https://www.amazon.co.uk/dp/B082859FLT) [4**Emma Barclay Herringbone - Recycled Cotton Patterned Chair Sofa Setee Bed Throw Over Blanket in Ochre Yellow - 50x60 (127x152cm)**Emma Barclay**£4.38**4.3★1,669 rev](https://www.amazon.co.uk/dp/B08THT6WRQ) [5**Exclusivo Mezcla Soft Striped Fleece Blanket Yellow Fluffy Sofa Bed Throw**Exclusivo Mezcla**£11.52**4.4★4,493 rev](https://www.amazon.co.uk/dp/B0F6LJ8MF7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dreamscene Fleece Blanket Throws for Sofas Soft Warm Cosy Plain Fluffy Polar Throw Blanket for Bed Settee Armchairs Single Bed Throw Gifts for Women Lemon - 120 x 150cm**Dreamscene**£5.35**10,001 rev8mo ago](https://www.amazon.co.uk/dp/B0G2SSHZPY) [**Exclusivo Mezcla Large 3D Fleece Blanket for Sofa Couch Mustard Yellow**Exclusivo Mezcla**£10.45**4,825 rev8mo ago](https://www.amazon.co.uk/dp/B0FX8FCQZC) [**Exclusivo Mezcla Soft Striped Fleece Blanket Yellow Fluffy Sofa Bed Throw**Exclusivo Mezcla**£11.52**4,493 rev1y ago](https://www.amazon.co.uk/dp/B0F6LJ8MF7) [**Milam London Soft Throw Blanket 100% Cotton Throws For Armchair Sofa**Milam London**£17.20**434 rev1y ago](https://www.amazon.co.uk/dp/B0F21SQK9L) [**Wajade Fleece Throw Blanket Fluffy Faux Fur Blanket for Bed Sofa Couch Soft Warm Thick Blanket Waffle Yellow-127X178**Wajade**£8.02**87 rev1y ago](https://www.amazon.co.uk/dp/B0DS48WPR2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wajade Fleece Throw Blanket Fluffy Faux Fur Blanket for Bed Sofa Couch Soft Warm Thick Blanket Waffle Yellow-127X178**Wajade**£8.02**4.6★**▲ 209%**](https://www.amazon.co.uk/dp/B0DS48WPR2) [**Exclusivo Mezcla Large 3D Fleece Blanket for Sofa Couch Mustard Yellow**Exclusivo Mezcla**£10.45**4.5★**▲ 179%**](https://www.amazon.co.uk/dp/B0FX8FCQZC) [**Dreamscene Fleece Blanket Throws for Sofas Soft Warm Cosy Plain Fluffy Polar Throw Blanket for Bed Settee Armchairs Single Bed Throw Gifts for Women Lemon - 120 x 150cm**Dreamscene**£5.35**4.1★**▲ 153%**](https://www.amazon.co.uk/dp/B0G2SSHZPY) [**Hafaa Fleece Blanket Sofa Throw - Soft Cosy Fluffy Blankets for Bed/Couch Warm Single Throws All Season Mustard 130x150cm**Hafaa**£9.34**4.5★**▲ 114%**](https://www.amazon.co.uk/dp/B0BW3VJNGL) [**Exclusivo Mezcla Soft Striped Fleece Blanket Yellow Fluffy Sofa Bed Throw**Exclusivo Mezcla**£11.52**4.4★**▲ 64%**](https://www.amazon.co.uk/dp/B0F6LJ8MF7)
**~~View all trending →~~**
## **What buyers say about mustard throw**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**19%
*“The colour is bright”*
**Quality-Overall**18%
*“quality of the throw is really nice”*
**Soft Feel**16%
*“Gorgeously soft and thicker than I expected for the price”*
**Value For Money**10%
*“excellent value for money”*
**Warmth**5%
*“It is lovely and soft and warm”*
**Size-Overall**3%
*“they fit really nice”*
**Advertised Vs Actual Product**3%
*“As described”*
**Material Quality**3%
*“Lovely pattern and material”*
**Thickness**2%
*“surprisingly thick”*
**Comfort-Overall**2%
*“comfortable”*
### **What buyers complain about **
**Thickness**14%
*“I was expecting something a lot thicker and cosier”*
**Quality-Overall**10%
*“Poor quality”*
**Color**10%
*“Not the right colour”*
**Smell**7%
*“the strange smell hit me”*
**Advertised Vs Actual Product**4%
*“This blanket dose not look like advert”*
**Size-Overall**4%
*“it's not fit for purpose”*
**Value For Money**4%
*“They look more expensive than they were”*
**Washability**3%
*“Absolutely awful-the product even after washing malts all over the sofa”*
**Stain Resistance**3%
*“looks like stains”*
**Stitch/Finish/Polish**3%
*“threads that are not finished of”*
### **Top return reasons **
**Color**44%
**Size-Overall**22%
**Quality-Overall**8%
**Thin**7%
**Material Quality**3%
**Smell**3%
**Advertised Vs Actual Product**2%
**Display Colors**2%
**Thickness**1%
**Stain Resistance**1%
## **Common questions**
- **Is mustard throw profitable to sell on Amazon United Kingdom?**
- The niche generates £26K/yr across 46 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -27.2%. Flapen's verdict: Skip it (45/100).
- **How competitive is the mustard throw niche?**
- 25 brands and 48 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in mustard throw?**
- Top complaints mined from reviews: Thickness, Quality-Overall, Color. The return rate is 1.3%.
- **When does demand for mustard throw peak?**
- Demand peaks in Nov; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the mustard throw niche?**
- Listings span £4.38–£27.75; the average listing price is £11.55 (sweet spot $15–$100). The average incumbent carries 5,655 reviews — the moat a new listing must climb.
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