---
title: "Muslin Blanket — £28K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/muslin-blanket"
last_updated: "2026-08-01T01:31:09.822Z"
locale: en
meta:
description: "Niche score 48/100 · £28K/yr market · 162K searches/yr · £19.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £28K/yr market · 162K searches/yr · £19.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Muslin Blanket — £28K/yr Amazon UK Niche (2026) - Flapen"
---
# **muslin blanket**
**Skip it**
A small market ($28K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 100Conversion 11Competition 20Returns 99Price range 78Avg price 87Brand share 10Review moat 75Quality gap 52
**Growth**
**Incredible****+689.0%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£19.64**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£9.09–£36.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****514.38**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£28K**
£28K/yr · 162K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, muslin blanket is a £28K/yr Amazon United Kingdom market (162K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 48/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **muslin blanket market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£29K–£39K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#534**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **81%**
- **Out of stock**
- **14.6%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **195 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**38**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**2%**
- EMME49% - Bedsure32% - RILIHO8% - Exclusivo Mezcla4% - Kozyhvn3% - BATTILO HOME3% - Open — no brand owns it (1 brand, 2%)
## **Top muslin blanket search terms**
- **muslin blanket**67K/yr+567.1%0.6% conv. - **muslin blanket adult**44K/yr>1,000%0.9% conv. - **muslin blankets**12K/yr+560.1%0.4% conv. - **muslin blanket king size**9K/yr>1,000%0.3% conv. - **muslin throw**10K/yr+403.1%0.5% conv. - **muslim blanket adult**5K/yr>1,000%0.8% conv. - **cotton muslin blanket**5K/yr+628.7%0.4% conv. - **the fleece company muslin blanket**3K/yr>1,000%0.4% conv. - **muslin cotton blanket**3K/yr+398.4%0.6% conv. - **adult muslin blanket**4K/yr+333.8%0.8% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/muslin-blanket/search-terms)
## **Top muslin blanket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£3K20%£6K30%£9K40%£11K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**EMME Muslin Throw Blanket 100% Cotton Soft Blanket for Couch Breathable Gauze All Season Soft and Lightweight Pre-Washed Cotton Blanket(Light Tan 127 x 177cm)**EMME**£19.52**4.5★2,029 rev](https://www.amazon.co.uk/dp/B07SRY7GBK) [2**Bedsure 100% Cotton Muslin Blanket - Cooling Throw Beige 130x150 cm**Bedsure**£15.76**4.6★114 rev](https://www.amazon.co.uk/dp/B0FPRJ118P) [3**EMME Cotton Muslin Large Throw Blanket -Melange Couch Breathable Gauze Soft Lightweight Bed Blankets Adults (Heather Teal 127x177cm)**EMME**£20.69**4.5★867 rev](https://www.amazon.co.uk/dp/B0FL7L5CMY) [4**Bedsure 100% Cotton Muslin Blanket - Cooling Throw Sage Green 130x150 cm**Bedsure**£16.38**4.6★114 rev](https://www.amazon.co.uk/dp/B0FPRCNJSF) [5**RILIHO 100% Cotton Muslin Blanket Adult Cooling Summer Blanket 6 Layers Lightweight and Breathable Throw Blankets for Couch Soft Cold Blanket for Sleeping All Season 127 x 152 cm Beige**RILIHO**£16.66**4.4★29 rev](https://www.amazon.co.uk/dp/B0GGQCCMP3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bedsure 100% Cotton Muslin Blanket - Cooling Throw Beige 130x150 cm**Bedsure**£15.76**114 rev3mo ago](https://www.amazon.co.uk/dp/B0FPRJ118P) [**Bedsure 100% Cotton Muslin Blanket - Cooling Throw Sage Green 130x150 cm**Bedsure**£16.38**114 rev3mo ago](https://www.amazon.co.uk/dp/B0FPRCNJSF) [**Bedsure 100% Cotton Muslin Blanket - Cooling Throw Beige 270x230 cm**Bedsure**£36.81**114 rev3mo ago](https://www.amazon.co.uk/dp/B0FPRCDJVS) [**Bedsure 100% Cotton Muslin Blanket - Cooling Throw Beige 150x200 cm**Bedsure**£25.89**114 rev3mo ago](https://www.amazon.co.uk/dp/B0FPRH3P8B) [**RILIHO 100% Cotton Muslin Blanket Adult Cooling Summer Blanket 6 Layers Lightweight and Breathable Throw Blankets for Couch Soft Cold Blanket for Sleeping All Season 127 x 152 cm Beige**RILIHO**£16.66**29 rev6mo ago](https://www.amazon.co.uk/dp/B0GGQCCMP3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**RILIHO 100% Cotton Muslin Blanket Adult Cooling Summer Blanket 6 Layers Lightweight and Breathable Throw Blankets for Couch Soft Cold Blanket for Sleeping All Season 127 x 152 cm Blue**RILIHO**£22.03**4.4★**— 9%**](https://www.amazon.co.uk/dp/B0GGQWWNX2) [**RILIHO 100% Cotton Muslin Blanket Adult Cooling Summer Blanket 6 Layers Lightweight and Breathable Throw Blankets for Couch Soft Cold Blanket for Sleeping All Season 127 x 152 cm Beige**RILIHO**£16.66**4.4★**— 9%**](https://www.amazon.co.uk/dp/B0GGQCCMP3) [**Exclusivo Mezcla 100% Cotton 4-Layer Muslin Throw Blanket Khaki**Exclusivo Mezcla**£14.08**4.4★**— 9%**](https://www.amazon.co.uk/dp/B0G49BS1N3) [**Battilo 100% Cotton Muslin Throw Blanket 6-Layer Gauze Blanket for Summer Large Sage Green Throws for Sofas Settees Armchairs Lightweight and Breathable Cotton Blanket 130x150cm**BATTILO HOME**£16.64**3.7★**— 9%**](https://www.amazon.co.uk/dp/B0FG7K12MF) [**EMME Cotton Muslin Large Throw Blanket -Melange Couch Breathable Gauze Soft Lightweight Bed Blankets Adults (Heather Teal 127x177cm)**EMME**£20.69**4.5★**— 9%**](https://www.amazon.co.uk/dp/B0FL7L5CMY)
**~~View all trending →~~**
## **What buyers say about muslin blanket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**19%
*“Lovely soft blanket”*
**Comfort-Overall**8%
*“So comfortable”*
**Warmth**8%
*“Lovely and soft keeps you cool during the hot weather”*
**Color**7%
*“Lovely colour”*
**Quality-Overall**7%
*“Excellent craftsmanship”*
**Weight Light**7%
*“The lightweight”*
**Size-Overall**6%
*“The size was also generous enough to use as a comforter across the bed when not in use”*
**Breathability**5%
*“Breathability is excellent”*
**Value For Money**4%
*“Value for money”*
**Material Quality**4%
*“It is really nice material, very light weight and soft”*
### **What buyers complain about **
**Size-Overall**30%
*“sizing is not overly accurate”*
**Color**7%
*“the colour green wasnt the best green for me”*
**Material Quality**6%
*“Feels plastic”*
**Quality-Overall**3%
*“of poor quality”*
**Weight Heavy**3%
*“It's heavier than I'd expected”*
**Heating**2%
*“wouldn't call it a cooling blanket as it didn't help to cool me down”*
**Thickness**2%
*“making it thicker”*
**Strength**2%
*“As flimsy as a politicians excuse”*
**Value For Money**2%
*“Expensive for what you get”*
**Hard Feel**2%
*“Not as soft as described”*
### **Top return reasons **
**Size-Overall**40%
**Color**25%
**Quality-Overall**8%
**Thin**6%
**Material Quality**4%
**Soft Feel**3%
**Advertised Vs Actual Product**3%
**Hard Feel**2%
**Weight Heavy**1%
**Thickness**1%
## **Common questions**
- **Is muslin blanket profitable to sell on Amazon United Kingdom?**
- The niche generates £28K/yr across 16 tracked products. 5 of 9 products launched in the last 360 days are still selling. 90-day search growth is +689.0%. Flapen's verdict: Skip it (48/100).
- **How competitive is the muslin blanket niche?**
- 7 brands and 38 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in muslin blanket?**
- Top complaints mined from reviews: Size-Overall, Color, Material Quality. The return rate is 0.3%.
- **What does it cost to enter the muslin blanket niche?**
- Listings span £9.09–£36.81; the average listing price is £19.64 (sweet spot $15–$100). The average incumbent carries 514 reviews — the moat a new listing must climb.
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