---
title: "Trend — mum mug - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/mum-mug/trend"
last_updated: "2026-08-01T02:15:53.329Z"
locale: en
meta:
  description: "Niche score 50/100 · £98K/yr market · 217K searches/yr · £9.68 avg price. Soft demand (-85.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £98K/yr market · 217K searches/yr · £9.68 avg price. Soft demand (-85.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — mum mug - Flapen"
---

# **mum mug**

**Worth a look**

Shows low returns (0.4%), but soft demand (-85.0% this quarter) keeps it on the watch list.

Market size 24Growth 0Conversion 56Competition 83Returns 98Price range 35Avg price 31Brand share 90Review moat 78Quality gap 28

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****45%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Review moat**

**Great****447.33**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****4.7%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****£4.32–£20.70**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£9.68**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****£98K**

£98K/yr · 217K searches

**Growth**

**Bad****-85.0%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")