---
title: "Muffin Tin — £232K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/muffin-tin"
last_updated: "2026-08-01T00:45:06.743Z"
locale: en
meta:
description: "Niche score 42/100 · £232K/yr market · 467K searches/yr · £6.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £232K/yr market · 467K searches/yr · £6.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Muffin Tin — £232K/yr Amazon UK Niche (2026) - Flapen"
---
# **muffin tin**
**Skip it**
Prices mostly outside the sweet spot ($4.25–$11.58) — this niche doesn't clear our bar today.
Market size 44Growth 5Conversion 78Competition 36Returns 96Price range 0Avg price 18Brand share 52Review moat 24Quality gap 48
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£232K**
£232K/yr · 467K searches
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****6,663.75**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£6.34**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-39.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£4.25–£11.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, muffin tin is a £232K/yr Amazon United Kingdom market (467K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Feb–Dec. Verdict: Skip it — 42/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **muffin tin market data**
- **Units sold / yr**
- **40K–50K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£254K–£317K**
- units × avg price
- **Conversion rate**
- **7.8%**
- **Avg BSR**
- **#35**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**32**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**18%**
- Zuvo28% - ANGIX14% - G4GADGET12% - Amazon Basics12% - Folksy Super Kitchen9% - Bake Choice8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -39.1% search growth over the last 90 days.
18K13KSpike '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/uk/home-garden/muffin-tin/trend)
## **Top muffin tin search terms**
- **muffin trays**159K/yr-41.3%7.5% conv. - **cupcake tray**81K/yr-46.4%6.9% conv. - **muffin tin**73K/yr-36.3%7.7% conv. - **muffin tray**45K/yr-31.5%6.5% conv. - **cupcake tin**22K/yr-26.5%7.2% conv. - **muffin tins**12K/yr-34.5%4.7% conv. - **cupcake baking tray**8K/yr-13.6%8.8% conv. - **cup cake trays for baking**10K/yr-42.1%6.5% conv. - **muffin tins for baking 12 deep**10K/yr-51.0%10.9% conv. - **muffin & cupcake tins & moulds**10K/yr-33.7%1.8% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/muffin-tin/search-terms)
## **Top muffin tin products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£12K10%£23K15%£35K20%£46K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Zuvo 12 Cup Muffin Tray & Cupcake Tin Carbon Steel Deep Nonstick Bakeware**Zuvo**£5.03**4.5★3,031 rev](https://www.amazon.co.uk/dp/B07YNQ7DM1) [2**ANGIX 12 Cup Muffin Tray Non Stick Baking Tin - Deep Cupcake Pan for Oven Baking Carbon Steel Cake Mould for Muffins Cupcakes & Yorkshire Pudding Easy Release & Dishwasher Safe**ANGIX**£5.30**4.5★65 rev](https://www.amazon.co.uk/dp/B0C15246G6) [3**G4GADGET Nonstick 12 Cup Muffin Tray - Dishwasher Safe Premium Bakeware for Muffins & Cupcakes Heat Resistant Stain-Resistant Oven-Safe up to 450F Black**G4GADGET**£5.17**4.6★216 rev](https://www.amazon.co.uk/dp/B0DC16KM4W) [4**Amazon Basics Nonstick Round Carbon Steel Muffin Pan 2-Pack Grey 13.9x10.55x1.22**Amazon Basics**£8.73**4.7★16,772 rev](https://www.amazon.co.uk/dp/B073P4RPFP) [5**Super Kitchen Large Muffin Tray 12 Cup Silicone Muffin Pan Non-Stick Muffin Cupcake Tin Baking Mould for Muffins or Cupcakes Bakeware 33 x 25 x 3 cm (Grey)**Folksy Super Kitchen**£6.73**4.6★6,281 rev](https://www.amazon.co.uk/dp/B07VWHJQ31)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ORCHIDS Large 6-Cup Muffin Pan Premium Nonstick Cupcake Baking Tray Heavy-Duty Bakeware Mould for Jumbo Muffins & Cupcakes**ORCHIDS**£4.25**4 rev7mo ago](https://www.amazon.co.uk/dp/B0G4NJTZHR) [**Ankway 12 Cup Muffin Tray with Metal Frame BPA Free Silicone Cupcake Tray Non-Stick Muffin Tin Baking Tray for Cupcakes Yorkshire Pudding Bun Mince Pie Dishwasher Safe Black**Ankway**£7.52**1,009 rev11mo ago](https://www.amazon.co.uk/dp/B0FJL64BNX) [**Bake Choice Pack of 2 Jumbo Muffin Pans for Baking Extra Large Cupcake Mold Includes 50 Jumbo Natural Cupcake Liners 6-Cavity Non-Stick Muffin Mold**Bake Choice**£11.58**342 rev11mo ago](https://www.amazon.co.uk/dp/B0FCRMJ3TJ) [**AXXTAN 12-Cup Deep Non-Stick Muffin Tray for Baking Heavy-Duty Carbon Steel Muffin Tin | Cupcake Tray with Easy Release Coating | Dishwasher Oven & Freezer Safe Bakeware (Black)**AXXTAN**£5.17**13 rev1y ago](https://www.amazon.co.uk/dp/B0FF4TBQBR) [**Bake Choice 2 Pack Muffin Trays 12 Cup Includes 100 Cupcake Liners Muffin Tin Non Stick Baking Pans Set Carbon Steel Cupcake Tray 5 cm**Bake Choice**£10.73**801 rev1y ago](https://www.amazon.co.uk/dp/B0F5WJH46R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ORCHIDS Large 6-Cup Muffin Pan Premium Nonstick Cupcake Baking Tray Heavy-Duty Bakeware Mould for Jumbo Muffins & Cupcakes**ORCHIDS**£4.25**3.7★**▲ 213%**](https://www.amazon.co.uk/dp/B0G4NJTZHR) [**ANGIX 12 Cup Muffin Tray Non Stick Baking Tin - Deep Cupcake Pan for Oven Baking Carbon Steel Cake Mould for Muffins Cupcakes & Yorkshire Pudding Easy Release & Dishwasher Safe**ANGIX**£5.30**4.5★**▲ 206%**](https://www.amazon.co.uk/dp/B0C15246G6) [**Ankway 12 Cup Muffin Tray with Metal Frame BPA Free Silicone Cupcake Tray Non-Stick Muffin Tin Baking Tray for Cupcakes Yorkshire Pudding Bun Mince Pie Dishwasher Safe Black**Ankway**£7.52**4.5★**▲ 203%**](https://www.amazon.co.uk/dp/B0FJL64BNX) [**Bake Choice Pack of 2 Jumbo Muffin Pans for Baking Extra Large Cupcake Mold Includes 50 Jumbo Natural Cupcake Liners 6-Cavity Non-Stick Muffin Mold**Bake Choice**£11.58**4.8★**▲ 181%**](https://www.amazon.co.uk/dp/B0FCRMJ3TJ) [**SOL 1pk Silicone Muffin Tray 12 Cup Non-Stick Baking Mould for Cupcakes Fairy Cakes Mini Quiches & Bites Flexible Bakeware for Oven Use Easy Release & Quick Clean-Up**SOL**£5.09**3.4★**▲ 144%**](https://www.amazon.co.uk/dp/B0DKF27B48)
**~~View all trending →~~**
## **What buyers say about muffin tin**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Amazing quality”*
**Ease Of Cleaning**12%
*“Easy cleaning”*
**Value For Money**12%
*“Decent price”*
**Baking**10%
*“really useful for cakes”*
**Advertised Vs Actual Product**9%
*“Just what I wanted”*
**Size-Overall**8%
*“Good size”*
**Strength**7%
*“It's quite sturdy”*
**Ease Of Use**4%
*“Easy to use”*
**Cooking Experience**2%
*“They cooked evenly”*
**Adhesion/Stickiness**2%
*“Good non-stick”*
### **What buyers complain about **
**Size-Overall**27%
*“they did not fit”*
**Adhesion/Stickiness**15%
*“How stupid putting glue on things that's going in the oven”*
**Quality-Overall**10%
*“This is cheap and dangerous”*
**Advertised Vs Actual Product**6%
*“misleading product info on line”*
**Rusts/Corrodes**5%
*“it came out rusty”*
**Ease Of Cleaning**5%
*“Great item- can be a little difficult to clean”*
**Strength**4%
*“Very flimsy”*
**Color**2%
*“Strange colour coming off tins”*
**Scratch Resistance**2%
*“Rusted”*
**Leak-Proof**2%
*“most of cakes spilled over”*
### **Top return reasons **
**Size-Overall**60%
**Material Quality**8%
**Strength**6%
**Quality-Overall**5%
**Thickness**4%
**Thin**3%
**Advertised Vs Actual Product**2%
**Functionality-Overall**2%
**Soft Feel**2%
**Rusts/Corrodes**1%
## **Common questions**
- **Is muffin tin profitable to sell on Amazon United Kingdom?**
- The niche generates £232K/yr across 20 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -39.1%. Flapen's verdict: Skip it (42/100).
- **How competitive is the muffin tin niche?**
- 13 brands and 32 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in muffin tin?**
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Quality-Overall. The return rate is 0.7%.
- **When does demand for muffin tin peak?**
- Demand peaks in Feb–Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the muffin tin niche?**
- Listings span £4.25–£11.58; the average listing price is £6.34 (sweet spot $15–$100). The average incumbent carries 6,664 reviews — the moat a new listing must climb.
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