---
title: "Mothers Day Candles — £36K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/mothers-day-candles"
last_updated: "2026-08-01T00:05:01.772Z"
locale: en
meta:
description: "Niche score 43/100 · £36K/yr market · 69K searches/yr · £9.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £36K/yr market · 69K searches/yr · £9.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mothers Day Candles — £36K/yr Amazon UK Niche (2026) - Flapen"
---
# **mothers day candles**
**Skip it**
Soft demand (-92.7% this quarter) — this niche doesn't clear our bar today.
Market size 9Growth 0Conversion 62Competition 43Returns 99Price range 0Avg price 30Brand share 64Review moat 93Quality gap 70
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****144.41**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****5.4%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£9.55**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£36K**
£36K/yr · 69K searches
**Growth**
**Bad****-92.7%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£5.13–£13.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, mothers day candles is a £36K/yr Amazon United Kingdom market (69K searches/yr). The top 5 brands hold 67% of demand. Verdict: Skip it — 43/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mothers day candles market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **£29K–£38K**
- units × avg price
- **Conversion rate**
- **5.4%**
- **Avg BSR**
- **#354**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **76%**
- **Out of stock**
- **22.3%**
- **Avg brand age**
- **25 months**
- **Avg seller age**
- **196 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**37**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**28%**
- Lesser & Pavey27% - musaecoin13% - Unictop11% - PRSTENLY9% - OGEEON7% - Makester5%
## **Demand**
Weekly Amazon search volume, last 45 weeks — -92.7% search growth over the last 90 days.
25K15KSpike '25Spike '26Feb '25Mar '25May '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/uk/home-garden/mothers-day-candles/trend)
## **Top mothers day candles search terms**
- **mum candle**26K/yr-77.4%2.9% conv. - **candle for mum**5K/yr-70.7%4.9% conv. - **candles for mum**4K/yr-71.8%3.1% conv. - **mothers day candle**20K/yr-99.4%0.9% conv. - **mothers day candles**7K/yr-99.4%0.0% conv. - **mothers day gifts candles**3K/yr-99.2%3.7% conv. - **mothers day candle gifts**4K/yr-99.4%0.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/mothers-day-candles/search-terms)
## **Top mothers day candles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£4K20%£7K30%£11K40%£14K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lesser & Pavey Scented Candles for Gifts Love You Mum Candle**Lesser & Pavey**£10.58**4.5★60 rev](https://www.amazon.co.uk/dp/B0C65Y83SG) [2**musaecoin Mum Gifts for Mothers Day Birthday Gifts for Mum Funny Mummy Presents from Daughter Son on Mothers Day Christmas - Handmade Lavender Scented Candle 10oz**musaecoin**£10.07**4.4★45 rev](https://www.amazon.co.uk/dp/B0F995YS8S) [3**Mothers Day Birthday Gifts for Mum from Daughter Son Kids Glass Tea Light Candle Holders Gifts for Mummy Mother-in-law Unique Tealight Holders with Engravings Best Mother Presents for Home Decor**Unictop**£11.22**4.5★80 rev](https://www.amazon.co.uk/dp/B0F1CKVLQZ) [4**PRSTENLY Mum Gifts Gifts for Mum Mums Birthday Gift 9oz Scented Candle**PRSTENLY**£11.56**4.5★2 rev](https://www.amazon.co.uk/dp/B0GQ2QKNZD) [5**Gifts for Mum from Daughter Son 9oz Candles Mum Christmas Stepmum Gifts**OGEEON**£9.27**4.6★493 rev](https://www.amazon.co.uk/dp/B0BNG5YDRZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PUQGAOIP Gifts for Mum On Her Birthday 1 Piece 6 Cm Glass Jar Funny Lavender Candles Gifts for Women - Humorous Quote Relaxing Presents for Mum Home Decor for Bedroom Living Room**PUQGAOIP**£6.35**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GY81M28Y) [**PRSTENLY Mum Gifts Mum Birthday Gifts 7oz Crystal Lavender Scented Candle**PRSTENLY**£12.64**4 rev4mo ago](https://www.amazon.co.uk/dp/B0GSZ25MGP) [**PRSTENLY Mum Gifts Gifts for Mum Mums Birthday Gift 9oz Scented Candle**PRSTENLY**£11.56**2 rev5mo ago](https://www.amazon.co.uk/dp/B0GQ2QKNZD) [**Mum Candle Mother Gifts Lavender Scented Candle for Mum 3.5oz Natural Soy Wax Aromatherapy Candle Candle for Mum for Birthday Mothers Day Relaxation Home Decor**Nodrex**£5.13**1 rev6mo ago](https://www.amazon.co.uk/dp/B0GF1ZWB39) [**SteadStyle Funny Gifts for Mum Candle Lavender Scented Soy Wax 7oz**SteadStyle**£10.37**15 rev8mo ago](https://www.amazon.co.uk/dp/B0FYPQ78NK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PRSTENLY Mum Gifts Gifts for Mum Mums Birthday Gift 9oz Scented Candle**PRSTENLY**£11.56**4.5★**▲ 1000%**](https://www.amazon.co.uk/dp/B0GQ2QKNZD) [**PUQGAOIP Gifts for Mum On Her Birthday 1 Piece 6 Cm Glass Jar Funny Lavender Candles Gifts for Women - Humorous Quote Relaxing Presents for Mum Home Decor for Bedroom Living Room**PUQGAOIP**£6.35**0.0★**▲ 1000%**](https://www.amazon.co.uk/dp/B0GY81M28Y) [**PRSTENLY Mum Gifts Mum Birthday Gifts 7oz Crystal Lavender Scented Candle**PRSTENLY**£12.64**4.6★**▲ 1000%**](https://www.amazon.co.uk/dp/B0GSZ25MGP) [**Mum Candle Mother Gifts Lavender Scented Candle for Mum 3.5oz Natural Soy Wax Aromatherapy Candle Candle for Mum for Birthday Mothers Day Relaxation Home Decor**Nodrex**£5.13**1.0★**▲ 1000%**](https://www.amazon.co.uk/dp/B0GF1ZWB39) [**Widdop Thoughts of You Glass Tea Light Holder With Feather Inside - Mum - Memorial Commemorative Light Present Memory Sentimental Message**Widdop and Co**£6.58**3.6★**▲ 206%**](https://www.amazon.co.uk/dp/B0D2V9XYN1)
**~~View all trending →~~**
## **What buyers say about mothers day candles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**35%
*“smells lush”*
**Gifting Purpose**28%
*“Pretty, very giftable”*
**Quality-Overall**9%
*“well made candle that feels special without question”*
**Value For Money**8%
*“Good value for money when using in a candle warmer”*
**Advertised Vs Actual Product**4%
*“the overall presentation feels considered”*
**Brightness/Shine/Glow**4%
*“The embedded amethyst crystal is a genuinely beautiful touch that elevates this well beyond an ordinary scented candle”*
**Fun/Entertainment Experience**2%
*“Found it very funny”*
**Color**2%
*“Pretty”*
**Design-Overall**2%
*“Lovely design”*
**Size-Overall**2%
*“Bought first for me as a gift these candles are a good size”*
### **What buyers complain about **
**Smell**44%
*“Didnt smell great”*
**Flammable**9%
*“Dangerously hot and flaming”*
**Noise Level**6%
*“It suddenly exploded with a loud bang, which was really scary and unsafe”*
**Adhesion/Stickiness**6%
*“The Mum sticker wasn't on straight”*
**Material Quality**6%
*“It's plastic, and the wording was wonky, looks cheap, feels cheap, that's why it was cheap”*
**Size-Overall**4%
*“Didnt realise how small they were”*
**Durability**3%
*“Didnt last long”*
**Heating**3%
*“glass gets extremely hot”*
**Value For Money**2%
*“Not worth the price tag”*
**Advertised Vs Actual Product**2%
*“However, they don't look as good as what's shown on the product photos, so that was slightly disappointing for me”*
### **Top return reasons **
**Size-Overall**24%
**Gifting Purpose**20%
**Smell**12%
**Adhesion/Stickiness**12%
**Moist/Dry**8%
**Quality-Overall**8%
**Defective Material/Parts**4%
**Color Fading/Discoloration**4%
**Compatibility-Overall**4%
**Thin**4%
## **Common questions**
- **Is mothers day candles profitable to sell on Amazon United Kingdom?**
- The niche generates £36K/yr across 17 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -92.7%. Flapen's verdict: Skip it (43/100).
- **How competitive is the mothers day candles niche?**
- 15 brands and 37 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in mothers day candles?**
- Top complaints mined from reviews: Smell, Flammable, Noise Level. The return rate is 0.3%.
- **What does it cost to enter the mothers day candles niche?**
- Listings span £5.13–£13.25; the average listing price is £9.55 (sweet spot $15–$100). The average incumbent carries 144 reviews — the moat a new listing must climb.
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