---
title: "Search terms — moth killer - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/moth-killer/search-terms"
last_updated: "2026-08-01T02:46:37.237Z"
locale: en
meta:
  description: "Niche score 59/100 · £414K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · £414K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — moth killer - Flapen"
---

# **moth killer**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 56Growth 77Conversion 98Competition 38Returns 99Price range 12Avg price 34Brand share 21Review moat 41Quality gap 76

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****16.2%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Great****+64.9%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****£414K**

£414K/yr · 255K searches

**Review moat**

**Okay****2,362.72**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****£10.05**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****£4.15–£16.42**

cheapest to priciest tracked listing — scored on the share inside $15–$100